How to Use Hubspot Free Growth Tools Effectively

Hubspot offers a powerful stack of free growth tools that help you attract visitors, capture leads, and nurture contacts into customers, without needing a developer or a complex tech setup.

Based on the free growth toolkit from Hubspot, this guide walks you through what each tool does and how to put everything together into a simple, scalable system.

You can review the original reference page here: Hubspot free growth tools.

Why Use Hubspot Free Growth Tools

The free tools from Hubspot are built to remove friction from your marketing. They integrate with each other, sync contact data automatically, and give you a single view of your leads.

With one unified platform, you can:

Capture leads from your website and landing pages
Track every interaction a visitor has with your brand
Send targeted follow-up emails automatically
Measure which channels and campaigns drive growth

This means you spend less time connecting tools and more time optimizing your growth strategy.

Core Hubspot Free Tools You Will Use

The main components of the free growth toolkit from Hubspot include:

Lead capture forms and pop-ups
Landing pages
Live chat and bots
Email marketing
Contacts database and CRM
Analytics and reporting

Together, these tools form a complete funnel: visit → lead → qualified lead → customer.

Step 1: Set Up Your Hubspot CRM and Contacts

Before working on pages and forms, you need a place to store and organize contacts. That is where the free CRM from Hubspot comes in.

Create Your Hubspot Account

Go to the Hubspot website and create a free account.
Follow the onboarding steps to add your business details.
Invite team members who will manage marketing, sales, or support.

Configure Your Contact Properties

To keep your data clean, define the contact properties you care about most:

Lifecycle stage (subscriber, lead, MQL, customer)
Source (organic search, paid, referral, social)
Key profile attributes (industry, company size, role)

In Hubspot, you can create custom properties that match your sales process, then use them later for segmentation and reporting.

Step 2: Build Lead Capture With Hubspot Forms

Lead capture is at the heart of the free growth toolkit from Hubspot. Forms help you convert anonymous visitors into contacts in your CRM.

Create a Lead Capture Form

In your Hubspot account, navigate to the marketing forms tool.
Choose a form type: embedded form, standalone page, or pop-up.
Select a template or start from scratch with drag-and-drop fields.
Add fields such as name, email, and any qualifying questions.
Customize the submit button text and confirmation message.

Keep your forms short. Only ask for the information you really need at the first conversion point.

Connect Forms to the Hubspot CRM

Every submission should automatically create or update a contact record. In Hubspot, make sure your form:

Is connected to the default contacts object
Maps each form field to the correct property
Triggers a basic notification to your team on submission

This ensures no leads are lost and all engagement data is captured in one place.

Step 3: Launch Landing Pages With Hubspot

Landing pages are essential for promoting offers, content downloads, webinars, and free trials. The landing page builder inside Hubspot makes publishing them fast, even if you cannot code.

Plan a Simple Landing Page Offer

First, define what you are offering and what users must do:

Offer examples: checklist, template, eBook, consultation, trial
Goal: collect contact information to start a relationship

Make sure the offer is specific and solves a real problem for your audience.

Build the Page in Hubspot

Open the landing page tool and select a mobile-responsive template.
Add clear headlines that explain the value of your offer.
Use short sections with bullet points to highlight benefits.
Embed your Hubspot form above the fold and again near the bottom.
Remove unnecessary navigation links to keep visitors focused.

After publishing, test your page on desktop and mobile to confirm that your Hubspot forms and thank-you messages work properly.

Step 4: Add Live Chat and Bots in Hubspot

Live chat lets visitors ask questions at the exact moment they are considering your product. With Hubspot, you can deploy chat widgets quickly and capture conversations in the CRM.

Set Up Live Chat

Go to the conversations or chatflows section in your Hubspot account.
Create a new live chat widget.
Customize the welcome message and greeting language.
Choose which team inbox or user should receive new chats.
Install the chat widget on your website by adding the tracking code.

Once installed, all conversations are stored on contact timelines inside Hubspot, giving context for future outreach.

Use a Simple Bot for Qualification

You can also use a basic bot flow to qualify leads automatically:

Ask what visitors need help with (support, pricing, product info).
Capture their email if no one is available live.
Route high-intent leads directly to sales.

This automation allows your Hubspot-powered chat to work for you even outside office hours.

Step 5: Nurture Leads With Hubspot Email

Once you are capturing leads, the next step is staying top of mind. The free email marketing tools inside Hubspot give you drag-and-drop campaigns and simple automation.

Create a Basic Nurture Sequence

Write a short series of 3–5 emails related to your offer.
Use templates inside Hubspot and keep your design clean.
Focus every email on one clear topic and call to action.
Send helpful content, not just sales pitches.

For example, someone who downloaded a checklist could receive:

Email 1: Delivery of the checklist
Email 2: Deeper tips on using the checklist
Email 3: Case study from a similar customer
Email 4: Soft invitation to a demo or consultation

Automate Follow-Up in Hubspot

Use simple automation to connect your Hubspot forms and emails:

Set a form submission as the trigger for a workflow.
Enroll new contacts into your nurture sequence.
Apply a lifecycle stage or lead status when they engage.

This turns your Hubspot system into an always-on engine that educates prospects and moves them closer to a purchase.

Step 6: Track Performance With Hubspot Analytics

To grow consistently, you must know what is working. The analytics tools in Hubspot show you which pages, forms, and emails generate the most leads.

Key Metrics to Monitor

Website sessions and traffic sources
Landing page views and conversion rates
Form submission rates by channel
Email open and click-through rates
Contacts, deals, and customers created over time

Use these insights to refine your offers, improve copy, and focus on the campaigns that move the needle.

Combining Hubspot With Expert Support

While the free growth toolkit from Hubspot is designed to be user-friendly, many teams benefit from expert help with setup, content strategy, and funnel optimization.

If you want hands-on assistance with implementing or improving your Hubspot environment, you can work with a growth and marketing operations agency such as Consultevo. Specialized support can accelerate results while you stay focused on your core business.

Next Steps: Launch Your First Hubspot Growth Funnel

You do not need a complex roadmap to start. Using the free tools from Hubspot, you can build a simple but effective funnel by following these steps:

Create your Hubspot account and configure basic contact properties.
Build a focused landing page with a clear offer.
Connect a short, high-converting Hubspot form.
Add live chat or a simple bot to answer questions.
Set up a short automated email sequence to nurture leads.
Review analytics weekly and optimize your copy, offers, and layout.

By implementing this system, you turn casual visitors into engaged contacts inside Hubspot and build a reliable foundation for long-term growth.

Need Help With Hubspot?

If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.

Scale Hubspot

“`