Connect LinkedIn Ads to Hubspot: Step‑by‑Step Guide

Linking your LinkedIn Ads account with Hubspot lets you track ad performance, sync leads, and manage campaigns directly in your CRM without manual exports or duplicate data.

Why connect LinkedIn Ads to Hubspot

When you connect LinkedIn Ads to Hubspot, you centralize your advertising data and improve reporting accuracy across the entire funnel.

Key benefits include:

• Automatic syncing of LinkedIn lead gen form submissions to your CRM contacts
• End‑to‑end reporting from ad click to closed deal
• Consistent audience targeting using CRM lists
• Fewer manual imports and reduced data errors

Before you start, confirm your access levels in both platforms so the connection completes without errors.

Requirements before connecting LinkedIn Ads to Hubspot

You must meet several prerequisites in LinkedIn and Hubspot to create a stable connection between the tools.

Hubspot user permissions

Your user must have sufficient permissions in Hubspot to work with ads and integrations.

• Ads access: You must have permission to view and connect ad accounts.
• Account access: You need permission to install and manage apps in the account.
• Super admin or equivalent: Recommended if you want to manage sync settings for all users.

If you do not see the Ads tool in your navigation, contact your Hubspot administrator to adjust your permissions.

LinkedIn Ads account access

In LinkedIn Campaign Manager, you must have the right level of access on the ad account you plan to connect.

• Account Manager or higher: Required to authorize Hubspot to access the ad account.
• Billing permissions: Needed if you want to manage or view billing details through integrations.

If you manage multiple LinkedIn ad accounts, verify which one you will connect during the setup so you avoid attaching the wrong account.

Browser and technical considerations

• Use a modern, updated browser.
• Disable aggressive ad blockers or tracking protection while connecting.
• Confirm you can log into both LinkedIn and Hubspot in separate tabs before starting.

How to connect your LinkedIn Ads account to Hubspot

Once your permissions and accounts are ready, follow these steps to connect LinkedIn Ads to Hubspot.

Step 1: Open the Ads tool in Hubspot

1. Sign in to your Hubspot account.
2. In the main navigation bar, go to Marketing > Ads.
3. If this is your first time using the Ads tool, you may see a welcome screen with a prompt to connect an ad account.

The Ads dashboard will later display performance metrics for your connected LinkedIn Ads campaigns.

Step 2: Start the LinkedIn Ads connection

1. In the Ads dashboard, click Connect account.
2. From the list of available networks, choose LinkedIn.
3. A new window or pop‑up will appear to authenticate with LinkedIn.

If the authentication window is blocked, allow pop‑ups for Hubspot in your browser and try again.

Step 3: Log into LinkedIn and authorize Hubspot

1. Enter your LinkedIn credentials if you are not already logged in.
2. Review the permissions requested by Hubspot, which typically include:

• Access to manage and view your ad accounts
• Permission to read lead generation forms and submissions
• Access to basic profile and company information

3. Click Allow or Authorize to grant LinkedIn access to Hubspot.

Without granting these permissions, Hubspot will not be able to sync leads or display ad performance.

Step 4: Select which LinkedIn ad accounts to connect

If your LinkedIn login has access to more than one ad account, you will see a list of those accounts.

1. Choose the specific LinkedIn Ads accounts you want to connect to Hubspot.
2. For each selected account, confirm any default settings presented in the dialog.
3. Save your selections to complete the connection process.

You can connect multiple LinkedIn ad accounts to the same Hubspot portal, which is useful for agencies or multi‑brand organizations.

Managing LinkedIn Ads settings in Hubspot

After the initial connection, configure how Hubspot handles leads, tracking, and audiences for your LinkedIn Ads.

Lead syncing from LinkedIn to Hubspot

LinkedIn Lead Gen Forms can create new contacts and update existing ones automatically in your CRM.

• Hubspot regularly checks for new LinkedIn form submissions.
• New leads are added as contacts with their LinkedIn form fields mapped to corresponding properties.
• Existing contacts are updated when matching email addresses or identifiers are found.

Review field mappings and required properties in your CRM settings to ensure clean data from LinkedIn.

Tracking and attribution in Hubspot

When your LinkedIn Ads account is connected, Hubspot can associate clicks and contacts with specific ads and campaigns.

• Conversion events can be attributed to LinkedIn advertising automatically.
• Lifecycle stages and deal revenue can be tied to the original ad interaction.
• Multi‑touch attribution reports in Hubspot show how LinkedIn contributes to pipeline.

Make sure you install the Hubspot tracking code on your website so off‑LinkedIn activity is captured properly.

Using Hubspot audiences with LinkedIn Ads

Once the integration is active, eligible CRM lists can be synced to LinkedIn as matched audiences.

• Create segmented contact lists in Hubspot based on lifecycle stage, behavior, or other properties.
• Sync those lists to LinkedIn to run retargeting or expansion campaigns.
• Keep lists updated automatically as contacts enter or leave segments.

Audience sync helps you deliver more personalized campaigns without exporting CSV files from Hubspot.

Troubleshooting LinkedIn Ads and Hubspot connection issues

Sometimes the integration between LinkedIn Ads and Hubspot can disconnect or fail to sync correctly.

Common connection errors

• Authorization expired: LinkedIn tokens can expire, requiring you to reauthorize the connection.
• Permission changes: Losing admin rights on the LinkedIn account can break the sync.
• Account removed: Deleting or restricting the ad account in LinkedIn stops data from reaching Hubspot.

If you see sync errors or missing data, verify your LinkedIn access and then refresh the connection from the Ads settings panel.

How to disconnect LinkedIn Ads from Hubspot

If you need to remove an account, you can disconnect it from within your CRM.

1. Go to Marketing > Ads in Hubspot.
2. Open the Settings or Connected accounts section.
3. Locate the LinkedIn ad account you wish to remove.
4. Click Disconnect, then confirm the action.

Disconnecting stops new data from syncing but does not delete historical performance already stored in Hubspot.

Additional resources for optimizing LinkedIn Ads with Hubspot

To deepen your setup and troubleshooting knowledge, review the official documentation and expert resources.

• Official Hubspot guide to connecting LinkedIn Ads
• ConsultEvo for Hubspot and advertising consulting

By correctly connecting your LinkedIn Ads account to Hubspot, you gain reliable insight into how ads generate leads, opportunities, and revenue, allowing you to optimize spend and scale winning campaigns with confidence.