Hubspot guide: How to verify your website on Pinterest in WordPress

Using a method similar to Hubspot tutorials, this guide walks you through how to verify your WordPress website on Pinterest so you can unlock analytics, claim your content, and improve how your brand appears on the platform.

Pinterest website verification connects your site to your Pinterest business account. Once verified, you can access detailed performance data, enable rich Pins, and strengthen your brand identity across the platform.

Why verifying your site on Pinterest matters for Hubspot-style marketers

For marketers who follow Hubspot-style inbound strategies, Pinterest is more than a visual mood board. It is a discovery engine that can drive qualified traffic to your blog, landing pages, and product content.

When your website is verified with Pinterest, you can:

Unlock site-level Pinterest analytics to see which content performs best.
Claim your website so your name and profile appear on content saved from your domain.
Improve trust and brand consistency across your visual content.
Qualify for additional features like rich Pins and enhanced product data.

The steps below are based on the process outlined in the original Pinterest verification instructions from Hubspot’s website tutorial style, adapted for WordPress users.

Prerequisites before you start with Hubspot-style steps

Before you follow the step-by-step process, make sure you have:

A Pinterest business account (or a personal account converted to business).
Admin access to your WordPress website.
Ability to edit your site header or upload files via a theme, plugin, or hosting panel.

Once these are set, you can choose one of three main verification methods Pinterest offers.

Step 1: Add your website in Pinterest account settings

First, you need to tell Pinterest which website you want to verify.

Log in to your Pinterest business account.
Click your profile image and open Settings.
Navigate to the section where you can Claim or Verify your website.
Enter your website URL and click the button to start the verification process.

Pinterest will then offer several verification methods: HTML file upload, meta tag, or DNS record. For most WordPress users, the meta tag or HTML file upload are the most accessible options.

Method 1: Use an HTML meta tag (popular with Hubspot-style workflows)

The meta tag method is flexible and does not require direct file management. It is similar to how many Hubspot users verify tools such as Google Search Console or analytics platforms.

Get your Pinterest HTML meta tag

In the Pinterest website verification prompt, choose the option to add an HTML tag.
Copy the full meta tag that Pinterest generates. It will look similar to:
```
<meta name="p:domain_verify" content="your-code-here" />
```

Add the Pinterest meta tag in WordPress

You need to paste the tag into your site header so it loads on every page.

In your WordPress dashboard, go to Appearance > Theme File Editor (or your theme’s custom code panel).
Open the header.php file or the header section provided by your theme or SEO plugin.
Paste the Pinterest meta tag just before the closing </head> tag.
Save your changes.

If you use an SEO plugin, you may have a dedicated field for header scripts. Many marketers who also use Hubspot landing pages prefer this cleaner approach because it keeps theme files untouched.

Complete verification in Pinterest

Return to Pinterest and click Next or Verify.
Wait for Pinterest to scan your website for the meta tag. This can take a few minutes, but sometimes longer.
Once the tag is detected, Pinterest will mark your site as verified.

Method 2: Upload an HTML file (aligns well with Hubspot-style site management)

The HTML file method is reliable if you have access to your hosting control panel or file manager. It is often used alongside other tools, including Hubspot-tracked websites, because it keeps verification data separate from theme code.

Download the Pinterest verification file

In the Pinterest verification window, choose the option to download the HTML file.
Save the file to your computer without renaming it.

Upload the file to your site’s root folder

Log in to your hosting control panel or FTP client.
Open the public_html or root directory of your website.
Upload the Pinterest HTML file directly into this root folder.
Confirm that you can open the file in your browser by visiting https://yourdomain.com/your-pinterest-file.html.

Verify the file in Pinterest

Return to the Pinterest verification screen.
Click Next or Verify to let Pinterest check your site.
Once Pinterest finds the file, your website will be marked as verified.

Method 3: DNS verification (less common for basic Hubspot-style setups)

DNS verification is more advanced and usually not necessary for standard WordPress installations. However, it can be beneficial if you manage multiple tools, including Hubspot integrations and other third-party platforms that rely on DNS control.

Choose the DNS TXT record method in the Pinterest verification options.
Copy the generated TXT record.
Sign in to your domain registrar (e.g., GoDaddy, Namecheap) or DNS provider.
Add the TXT record to your DNS settings for the domain you want to verify.
Save the record and return to Pinterest to complete verification.

DNS changes can take anywhere from a few minutes to 48 hours to propagate, so this method may require more patience.

Testing and troubleshooting your Pinterest verification

Whether you use a meta tag, HTML file, or DNS record, you should confirm that everything is working correctly.

Clear caching: If you use a caching plugin or CDN, clear the cache so Pinterest can see your changes.
Check the source code: View the page source of your home page and confirm the meta tag is present in the <head> section if you used the tag method.
Test the HTML file: Visit the verification file URL directly to ensure it loads without errors.
Give it time: Sometimes Pinterest needs additional time to detect your verification method, similar to how Hubspot-related tracking scripts can require a short delay before showing data.

How this process supports Hubspot-inspired inbound strategies

Verified Pinterest websites can become a steady organic traffic source that complements email campaigns, SEO, and marketing automation tools you might also connect with Hubspot.

By verifying your site and using Pinterest strategically, you can:

Drive traffic to blog posts, lead magnets, and product pages.
Better understand which visuals and topics resonate with your audience.
Align your visual content with your broader inbound marketing plans.

For additional guidance on technical SEO and tracking setup beyond Pinterest, you can explore resources from specialized consultants such as Consultevo.

Learn more from the original Hubspot-style Pinterest tutorial

If you want to see the original walkthrough that inspired this guide, review the detailed instructions on the Hubspot blog at this Pinterest confirmation tutorial. It provides a visual reference and more context on how verification fits into a full WordPress setup.

Once your site is verified, you can focus on creating high-quality Pins, analyzing performance, and integrating your efforts with the rest of your inbound and content marketing stack.

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