Hupspot CMS Themes Guide

Hubspot CMS themes let marketers and developers build consistent, editable websites without fighting code on every page. By using a theme-based approach, you can manage your site design, layouts, and content from a central set of reusable assets.

What Is a Hubspot CMS Theme?

A Hubspot CMS theme is a packaged collection of templates, modules, style settings, and assets that control how your website looks and behaves. Instead of designing each page from scratch, you start from one theme and customize it for your brand.

Each theme is built to be flexible for non‑developers, while still giving full control to developers when needed.

Core Parts of a Hubspot Theme

• Templates: Page and blog layouts (home, landing, listing, detail pages).
• Modules: Reusable content blocks such as hero sections, forms, CTAs, sliders, and pricing tables.
• Theme settings: Global control over typography, colors, spacing, and buttons.
• Assets: CSS, JS, and images packaged with the theme.

All of these live together so your site stays consistent and easy to update.

How Hubspot CMS Themes Work

In the Hubspot design tools, themes are organized into dedicated folders. When you select a theme for your website, every new page and blog post can use templates from that same theme, keeping your brand unified.

Theme vs. Individual Templates in Hubspot

Before themes, many sites used one‑off templates. That approach made large updates slow and risky. A Hubspot theme solves this by grouping everything together so you can:

• Update styling in one place.
• Ensure every page uses the same design language.
• Give marketers easy editing controls without touching code.

Benefits of Building on a Hubspot Theme

Using a Hubspot CMS theme changes how your team collaborates and maintains your site.

1. Faster Page Creation

Marketers can spin up new pages by selecting a theme template and filling in content. Because layouts and modules are predefined, you avoid repetitive design work.

2. Consistent Branding Across Hubspot Pages

Theme settings control fonts, colors, and spacing globally. When your brand guidelines change, you update them once in your Hubspot theme instead of editing dozens of pages.

3. Easier Collaboration Between Marketers and Developers

Developers build the underlying theme in the Hubspot design tools, then marketers use drag‑and‑drop editing and simple toggles for day‑to‑day changes. Each role focuses on its strengths without blocking the other.

4. Safer Site‑Wide Changes

Because every page inherits from shared theme assets, large updates become more predictable. Testing one theme update in Hubspot can roll out a consistent improvement to your entire website.

Key Elements Inside a Hubspot Theme

To use themes effectively, it helps to understand the main elements and how they connect.

Theme Settings in Hubspot

Theme settings are the control panel for your design. From here you can adjust:

• Brand colors and gradients
• Typography scales and font families
• Button styles and hover states
• Global spacing rules
• Header and footer variations

Changes apply across all pages using that Hubspot theme, which keeps your design system tight.

Templates in Hubspot CMS Themes

Templates define structure. Common theme templates include:

• Home page template
• Standard content page
• Landing page template
• Blog listing and blog post templates
• System pages (404, subscription preferences, search results)

Each template is wired to your theme settings and can contain both default and custom modules.

Modules in Hubspot Themes

Modules are the building blocks of your pages. Within a Hubspot theme, modules can be:

• Core modules: Provided and maintained within the CMS.
• Theme‑specific modules: Designed for your brand and layouts.
• Custom modules: Built by developers with advanced logic, fields, and styling.

Marketers can drag these modules around, toggle options, and edit content without editing code.

How to Start Using a Hubspot CMS Theme

Whether you use a marketplace theme or a custom build, your process in Hubspot will often follow the same basic steps.

Step 1: Choose or Install a Theme

1. Open your Hubspot account and go to the design or website tools.
2. Select an existing theme or install a new one from your developer or marketplace.
3. Confirm the theme folder appears in your design manager.

Step 2: Configure Theme Settings

1. Navigate to your Hubspot theme settings panel.
2. Set brand colors, primary and secondary fonts, and button styles.
3. Adjust header and footer options to match your navigation strategy.
4. Preview changes on different templates before publishing.

Step 3: Create Pages Using Theme Templates

1. Go to your website pages or landing pages tool in Hubspot.
2. Click to create a new page and choose a template from your theme.
3. Rename your page, set URL and SEO settings, then start editing content.
4. Use modules to add sections such as hero banners, forms, or testimonials.

Step 4: Customize with Drag‑and‑Drop Editing

Within the page editor, Hubspot lets you rearrange modules, duplicate sections, and update text or images. This keeps content fresh while still staying true to the theme design.

Best Practices for Managing Hubspot Themes

To keep your Hubspot website scalable and maintainable, follow these practical tips.

Keep Design Decisions in Theme Settings

Avoid making visual tweaks at the individual page level when the change should be global. Instead, centralize color, typography, and button choices in your theme settings.

Standardize Layouts with Shared Templates

Define a limited set of core templates inside your Hubspot theme: for example, one main content page, one long‑form landing page, and one blog layout. This reduces complexity and helps visitors recognize consistent patterns.

Use Reusable Modules for Common Sections

If a section appears on multiple pages (such as a lead capture banner or feature grid), build it as a dedicated module or partial. In Hubspot this ensures one update can improve that section everywhere.

Test Theme Changes Before Publishing

When updating a Hubspot theme, use preview links and staging where possible. Check:

• Responsiveness on mobile, tablet, and desktop.
• Accessibility elements such as contrast and font size.
• Forms, CTAs, and navigation behavior.

Where to Learn More About Hubspot CMS Themes

You can go deeper into technical implementation, best practices, and advanced configuration by reviewing the official resource on CMS themes at this Hubspot CMS theme guide. It covers developer‑level details and the underlying structure of themes.

If you need expert help planning or migrating your website to a Hubspot CMS theme, you can also work with a specialized consulting partner such as Consultevo, which focuses on scalable website and marketing operations.

Next Steps with Your Hubspot Website

Once your Hubspot theme is in place, create a roadmap for which templates and modules you will use for core sections of your site. Document how marketers should build new pages, and when developers should be involved for theme‑level changes.

By leaning into themes, you will keep your Hubspot website easier to maintain, faster to update, and more consistent for visitors over the long term.