How Hubspot Marketers Can Use LinkedIn’s “Who Viewed Your Profile” Feature

LinkedIn’s “Who Viewed Your Profile” tool can be a powerful asset for Hubspot users who want better prospecting, smarter networking, and stronger social selling. By understanding how this feature works and how to respond strategically, you can turn simple profile views into meaningful conversations and qualified opportunities.

What the LinkedIn “Who Viewed Your Profile” Upgrade Reveals for Hubspot Users

LinkedIn shows limited information to free users, but once you upgrade, you can see deeper insights that pair well with your Hubspot data and workflows.

With an upgraded account, you can typically see:

• A longer history of people who viewed your profile
• Full names instead of anonymous viewers (depending on their privacy settings)
• View trends over time, including spikes after posts or outreach
• How often you appear in search and from which keyword phrases

These details help Hubspot-focused teams understand which topics, roles, and industries are engaging with their brand or personal profiles.

Why Hubspot-Focused Marketers Should Care About Profile Views

Profile views are intent signals. When someone looks at your profile, they are often:

• Evaluating your expertise or company
• Considering a product or service like yours
• Researching before a meeting, demo, or sales call
• Responding to content you posted or engaged with

For Hubspot users, these signals can support smarter sales and marketing alignment, especially when combined with contact and company data already in your CRM.

Key Benefits for Hubspot-Aligned Sales Teams

Sales reps can use profile views to:

• Identify warm leads who already showed interest
• Prioritize outreach to active, engaged prospects
• Personalize messages based on recent activity or mutual connections
• Time follow-ups more intelligently around spikes in views

When integrated into a Hubspot-driven process, this makes your outreach feel natural rather than cold.

Key Benefits for Hubspot-Centric Marketing Teams

Marketing professionals can use view insights to:

• See which content topics drive profile traffic
• Understand which job titles and industries react to campaigns
• Refine buyer personas based on actual viewer behavior
• Inform future content, offers, and nurture streams

Used correctly, the profile view data supports more accurate segmentation and more relevant follow-up content.

Step-by-Step: Using LinkedIn Views in a Hubspot Workflow

Below is a simple, repeatable process that aligns “Who Viewed Your Profile” insights with your Hubspot-centric sales and marketing activities.

Step 1: Check Profile Views Regularly

Set a schedule to review your views, such as:

• Daily for sales reps in active prospecting roles
• Several times per week for marketers and managers

Consistency helps you spot patterns and act before interest cools off.

Step 2: Qualify Viewers Against Your Ideal Buyer Profile

Look at each viewer and ask:

• Do they match your target industry and company size?
• Is their job title aligned with your buyer persona?
• Are they connected to current customers or opportunities?

Tag or note the most relevant viewers so you can sync them with your Hubspot-centered outreach lists or sequences.

Step 3: Research Viewers Before Reaching Out

Before you message anyone, review:

• Their LinkedIn headline and current role
• Recent posts or articles they liked or shared
• Mutual connections or shared groups
• Any overlap with contacts already in your CRM

This light research allows you to craft messages that feel tailored, which aligns well with the personalized communication strategies promoted by Hubspot methodologies.

Step 4: Send Contextual, Non-Pushy Messages

When someone views your profile, a thoughtful message can convert curiosity into a real conversation. You might:

• Thank them for viewing and ask what caught their interest
• Reference a post or topic you both care about
• Offer a helpful resource instead of a pitch

For example:

“Hi [Name], thanks for stopping by my profile. I noticed we both work with B2B SaaS teams. If you’re exploring ways to improve your inbound pipeline, I’m happy to share a short playbook we use with our clients.”

Messages like this pair nicely with Hubspot-style lead nurturing, where value comes before a direct sales ask.

Aligning LinkedIn Activity with Hubspot Reporting

While LinkedIn and Hubspot are separate platforms, you can still align them strategically for reporting and insight.

Track Conversations in Your CRM

After engaging with someone who viewed your profile:

• Create or update a contact in your CRM
• Log LinkedIn messages or important notes
• Associate the contact with deals or companies
• Tag the source as LinkedIn profile view

This gives you better visibility into which conversations began with LinkedIn’s view feature and how often they turn into pipeline or revenue.

Review Patterns and Optimize

Over time, review patterns such as:

• Which job titles most frequently view your profile
• Which types of outreach get replies
• What content posts trigger spikes in views
• How often profile views eventually become meetings or opportunities

Use these insights to refine your LinkedIn content strategy and your Hubspot-based workflows for lead nurturing and deal follow-up.

Best Practices Borrowed from Hubspot-Style Inbound Selling

Inbound marketing principles work very well with LinkedIn’s “Who Viewed Your Profile” feature.

• Be helpful first: Offer resources or quick advice before pitching.
• Personalize: Reference their role, content, or mutual connections.
• Respect timing: If they do not respond, give space before following up.
• Document: Keep your CRM updated so your team has context.

Applying these principles keeps your outreach human and relevant, in the same spirit that Hubspot advocates across email, chat, and other channels.

Additional Resources and Further Reading

To see the original discussion of LinkedIn’s changes to the “Who Viewed Your Profile” experience, review the source article on the HubSpot Marketing Blog.

If you want expert help aligning LinkedIn prospecting with CRM-driven campaigns, you can explore consulting and implementation services from Consultevo, which focuses on integrated, data-informed digital strategies.

By pairing LinkedIn’s view insights with an inbound, customer-first mindset, you can build a repeatable, scalable system for turning profile curiosity into high-quality connections and opportunities.