How to Connect Hubspot with Google Chat

Integrating Hubspot with Google Chat lets your team see CRM activity, deal progress, and task updates directly in chat spaces where collaboration already happens. This guide walks you through installing the app, connecting your account, and configuring notifications so important updates never get missed.

What the Hubspot and Google Chat Integration Does

When you connect the two tools, Google Chat can post automated messages based on events happening in your CRM. This helps your team stay aligned without constantly switching tabs.

With the integration, you can:

Send notifications to a Chat space for new deals, tasks, and activities.
Route alerts to the right channel based on pipeline or team needs.
Keep sales, marketing, and service teams informed in real time.

The setup happens in your Google Chat environment using the official app, then you use an internal Hubspot notifications URL to complete configuration.

Requirements for Using Hubspot with Google Chat

Before you begin, confirm you meet these requirements so the connection works smoothly.

Account and Access Requirements

You must have a Google Workspace account with access to Google Chat.
You need permission in your Google environment to install apps from the Google Workspace Marketplace or from within Chat.
You must have an active Hubspot account with permission to manage notifications and connected apps.

If your Google Workspace admin restricts app installations, ask them to approve the integration ahead of time.

Supported Hubspot Notifications

The integration focuses on sending activity from your CRM into Chat. Typical notifications include:

New deals created or updated.
Tasks assigned, completed, or due soon.
Activities such as calls, emails, and meetings logged on records.

You control which of these trigger messages and which spaces receive them once setup is complete.

Step 1: Install the Hubspot App in Google Chat

The first step is to install the official app directly in your chat environment.

Open Google Chat in your browser or desktop app.
In the left sidebar, click + Apps or open the apps directory.
Search for Hubspot in the apps catalog.
Select the Hubspot app from the results.
Click Add or Install to make it available in your Chat account.

Once installed, the app appears in your apps list and can be added to individual or team spaces as needed.

Step 2: Add Hubspot to a Google Chat Space

To receive notifications, the app must be present in the chat space where you want messages sent.

Open the specific space in Google Chat where your team collaborates.
At the top of the space, click the down arrow or space settings icon.
Select Apps & integrations or Manage apps.
Click Add apps then search for Hubspot.
Choose the app and confirm to add it to the space.

After this, the app can post messages into the space according to the rules you configure inside your CRM account.

Step 3: Connect Your Hubspot Account

Now you need to link your CRM account to the Chat app so it can read events and send notifications.

In the Google Chat space where the app is added, type a message to the app or click it in the right panel if available.
Look for an option or prompt to Connect account or Authorize Hubspot.
When redirected, sign in to your Hubspot account if you are not already logged in.
Review the requested permissions and click Allow or Connect to approve access.

Once authorized, the integration can read events such as deal updates and task changes based on the scopes you approved.

Step 4: Configure Hubspot Notification Settings

After connecting, use the CRM settings page to decide what information should flow into Google Chat.

Open the Hubspot Notifications Configuration Page

In a new browser tab, log in to your CRM account.
Navigate to the internal notifications configuration URL provided in the original instructions: official Hubspot Google Chat setup guide.
Follow the link from that guide into your account’s notifications settings page.

This page is where you connect specific spaces and define which events should create a message.

Choose Which Hubspot Events Trigger Messages

On the notifications page, you can typically configure options similar to:

Deals: messages when new deals are created, stage changes, or deals close as won or lost.
Tasks: alerts for new tasks, deadline reminders, and completion updates.
Activities: notifications when calls, meetings, or emails are logged.

Use checkboxes or toggle switches to enable only the events your team needs to see in Google Chat. This keeps the space focused and avoids unnecessary noise.

Map Hubspot Notifications to Google Chat Spaces

In many setups, you can select where each notification type should go.

Send all sales-related alerts to a dedicated sales space.
Route service or support notifications to a support channel.
Create specialty spaces for specific pipelines or teams.

Ensure you select the correct Chat space name in the dropdown or configuration option so messages land in the right place.

Managing and Testing the Integration

Once you configure everything, you should test to verify messages appear as expected.

Test a Sample Hubspot Deal Notification

In your CRM account, create a new test deal or update the stage of an existing one.
Wait a short time to allow the integration to process the event.
Check the target Google Chat space to confirm that a message appears with deal details.

If nothing appears, revisit your notification settings and ensure the event type is enabled and mapped correctly to the selected space.

Adjust Notification Volume in Hubspot

Over time, you may want to reduce or expand the number of messages posted to Chat.

You can:

Disable notification types that are not useful for your team.
Create separate spaces for high-volume updates, such as activity logs.
Keep only critical notifications, like deals moving to closed won or urgent tasks.

Regularly review your configuration to maintain a balance between visibility and noise.

Troubleshooting the Hubspot and Google Chat Connection

If you encounter problems, start by checking permissions and installation steps.

Verify the app is installed in Google Chat and added to the correct space.
Confirm that your user is still logged into Hubspot and the authorization did not expire.
Review whether your Google Workspace admin has restricted app access or scopes.
Compare your settings with the official instructions at the integration knowledge base page.

If issues persist, contact your workspace admin or CRM support with screenshots of your configuration and any error messages displayed.

Best Practices for Teams Using Hubspot with Chat

To get long-term value from the integration, align your team on how to use the new notifications.

Define which events must always be posted to Google Chat, such as large deals or urgent tasks.
Set expectations on how quickly team members should respond to notifications.
Periodically clean up old test spaces or unused channels to keep the workspace organized.

For broader optimization of your CRM stack, you may consider working with specialists who focus on configuration and process design. Resources like Consultevo can help teams refine their workflows around integrated tools and automation.

Conclusion: Streamline Collaboration with Hubspot Alerts

Connecting Hubspot and Google Chat centralizes updates where your teams already communicate. By installing the app, authorizing your account, and carefully configuring the notification rules, you can keep everyone informed about deals, tasks, and activities without forcing users to monitor multiple dashboards. Review your settings periodically to tune the signal-to-noise ratio and ensure the integration continues to support your sales, marketing, and service operations effectively.

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