How to Build a Simple Website Inspired by Hubspot Examples

Learning from Hubspot examples is one of the fastest ways to plan a simple website that looks professional, converts visitors, and is easy to maintain.

The original collection of simple website examples highlights recurring patterns: fast-loading pages, focused layouts, and clear calls to action. This how-to guide translates those patterns into practical steps you can follow for your own site.

Why Simple Websites Work So Well

Before you start designing, it helps to understand why simplicity wins on the web. The best-performing sites highlighted in the source material share a few key traits.

They reduce visual clutter.
They highlight one primary action per page.
They load quickly on mobile and desktop.
They use clear language, not jargon.

These traits lower friction for visitors and make your content easier to scan, remember, and act on.

Core Principles Behind the Hubspot-Inspired Layout

The examples shown in the original resource demonstrate a simple, repeatable layout that you can adapt to almost any niche.

1. Clear hero section

Every successful example starts with a strong hero at the top of the homepage. This is the first section users see and should:

State clearly who you serve.
Explain what you offer in one short sentence.
Display one primary call to action.

A strong hero section sets expectations and invites the visitor to continue scrolling.

2. Focused navigation

Simple sites often have very lean navigation menus. Instead of listing every possible page, they highlight only the most important destinations. Common links include:

Product or Services
Pricing
About or Company
Contact

Short navigation helps reduce decision fatigue and keeps visitors on the main path you want them to follow.

3. Clean visual hierarchy

The websites featured in the source article use size, color, and spacing to guide attention. You can mimic this by:

Using one primary color for buttons and key links.
Keeping fonts consistent across the site.
Leaving generous white space between sections.

These choices give your content room to breathe and make scanning much easier.

Step-by-Step: Plan Your Simple Site Structure

Use the following process to map your website before you open any design tool or theme editor.

Step 1: Define your single main goal

Look at the examples for inspiration and decide what you want most visitors to do. Common goals include:

Book a call or appointment.
Purchase a primary product.
Sign up for a free trial or demo.
Join an email list.

Your main goal will determine the layout of your pages and the placement of your calls to action.

Step 2: List only essential pages

Borrowing from the simple structures in the original article, keep your sitemap small. A basic, effective structure might be:

Home
Products or Services
About
Blog or Resources (optional)
Contact

Resist the temptation to add pages that do not directly support your main goal.

Step 3: Outline each page section

The featured sites typically share a consistent flow on core pages. For a homepage, you can use:

Hero section with headline, subhead, and call to action.
Short problem and solution description.
Key benefits or features in three to six bullet points.
Social proof such as testimonials, logos, or reviews.
Secondary call to action with supporting copy.
Footer with simple links and contact details.

Repeat a similar logic on product, pricing, and about pages so visitors always know what to expect.

Content Tips from Hubspot-Style Examples

Simplicity is not just design; it is also the way you write. The sites highlighted in the original resource use clear, concise copy that is easy to understand.

Write direct headlines

Headlines should say exactly what the visitor gets. Aim for:

Plain language over clever wordplay.
Benefits instead of internal company language.
Short phrases that can be read in one scan.

For example, “Manage your tasks in minutes” is clearer than “Reinventing productivity paradigms.”

Use short paragraphs and bullets

Most people skim. To match the reading patterns seen in the simple website examples, keep your copy tight.

Limit paragraphs to two or three short sentences.
Use bullet points to break down complex ideas.
Highlight only the most important features or benefits.

This makes your content inviting, especially on mobile screens.

Clarify your calls to action

Your buttons and links should state the action clearly. Examples include:

“Get started now”
“Book a free consultation”
“View pricing”
“Download the guide”

Avoid vague labels like “Learn more” when you can use more specific language that matches the goal of the page.

Design Guidelines Based on Hubspot Example Sites

The sites featured in the original collection do not rely on complex effects. Instead, they prioritize clean framing of content.

Choose a simple color palette

Pick one primary color, one accent color, and neutral tones for backgrounds and text. This is enough for a polished look.

Use your primary color for main buttons and key links.
Use the accent color sparingly for emphasis.
Keep backgrounds mostly neutral for legibility.

This approach reduces visual noise and maintains focus on your messages.

Use consistent typography

Limit yourself to one or two font families. A common pattern is:

One font for headings.
The same or a second, highly readable font for body text.

Ensure text is large enough on all devices. Many modern simple sites use at least 16px for body copy and larger sizes for headings.

Optimize for mobile first

In the real-world examples, layouts adapt well to smaller screens. To mirror this:

Stack sections vertically with enough spacing.
Use images that can resize or crop gracefully.
Test buttons to confirm they are easy to tap.

Mobile-friendly design supports user experience and improves performance in search results.

Practical Examples and Further Learning

You can explore the full collection of real-world simple websites at the original Hubspot blog resource here: simple website examples. Reviewing these real sites will help you see how the principles above work in practice across different industries.

If you want help applying these patterns, you can also visit Consultevo for strategic guidance on planning and optimizing your website structure and content.

Hubspot-Inspired Checklist for Your Simple Website

Use this checklist as a quick reference when building or auditing your site:

Homepage hero states who you serve, what you offer, and has one clear call to action.
Navigation has only the essential top-level links.
Each page has a single main goal.
Headlines are direct and written in plain language.
Paragraphs are short and supported with bullet points where helpful.
Color palette is limited and consistent.
Typography is clean, readable, and consistent across pages.
Mobile experience is tested and fully functional.
Load times are fast, with optimized images and minimal scripts.

Bringing It All Together

By following the structure and patterns demonstrated in the simple website examples, you can build a site that is easy to navigate, fast to load, and focused on what matters most to your visitors. Start by clarifying your main goal, limit your pages to the essentials, and use straightforward copy supported by a clean design. Over time, you can iterate based on how users interact with your content and refine each section to better support your business objectives.

Need Help With Hubspot?

If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.

Scale Hubspot

“`