How to Manage Spam Form Submissions in Hubspot

Spam form submissions can pollute your data, skew analytics, and frustrate sales and marketing teams in Hubspot. This guide explains exactly how to review, manage, and report suspicious submissions so your CRM stays clean and reliable.

Understanding Spam Form Submissions in Hubspot

Before you start cleaning up, it helps to understand what counts as spam in Hubspot and why it matters.

Spam submissions are usually created by bots or malicious actors using your public forms. They often contain:

• Random or nonsensical names
• Fake or disposable email addresses
• Links to unrelated or harmful websites
• Suspicious IP addresses or repeated patterns

If these records enter Hubspot without review, they can:

• Distort reporting and attribution
• Trigger unnecessary workflows and emails
• Waste sales reps’ time on bad leads
• Pollute lists and segmentation rules

HubSpot provides specific tools to flag and manage these spam contacts directly from your forms tool.

Accessing Your Form Submissions in Hubspot

To manage spam correctly, you first need to open the submissions for the relevant form in Hubspot.

Step-by-step: Open form submissions in Hubspot

1. In your HubSpot account, navigate to Marketing > Forms.
2. Locate the form you want to review from the forms dashboard.
3. Click the name of the form to open its details page.
4. Go to the Submissions tab to see all existing records.

From this submissions view, you can identify and handle spam using built-in filtering and reporting options.

How to Identify Spam Submissions in Hubspot

Hubspot form submissions can be reviewed manually for unusual patterns. When scanning the submissions table, look for:

• Repeated entries from the same IP address in a short time frame
• Suspicious or non-business email domains
• Content that is clearly unrelated to your business
• Foreign language text you never target in your campaigns

Clicking into an individual submission will show more detail, including:

• Contact properties and values
• Time of form submission
• The page where the form was submitted
• Visitor IP address and other metadata

This detail helps you decide if a submission is truly spam or a legitimate contact.

Flagging and Reporting Spam in Hubspot

Once you confirm a suspicious entry, you can mark it as spam in Hubspot to exclude it from normal reporting and workflows.

Mark a single submission as spam in Hubspot

1. Open the Submissions tab for your chosen form.
2. Hover over the suspicious submission in the list.
3. Click to open the submission details panel.
4. Use the available spam reporting option (for example, a button or menu) to report or mark as spam.

After you report a submission as spam, HubSpot can use this information to improve its automated detection and filtering.

Bulk-manage spam submissions in Hubspot

If you see a pattern of spam form submissions:

1. Use filters in the submissions view to isolate suspicious entries (for example, by time range, email domain, or IP address).
2. Select multiple submissions at once.
3. Apply the relevant bulk action, such as deleting the associated contacts or marking the entries for review.

Bulk actions save time and help you quickly clean up obvious spam bursts from bots.

Managing Contacts Created From Spam in Hubspot

Every form submission in Hubspot can create or update a contact. When a submission is spam, the associated contact record should be reviewed as well.

Review the contact record

1. From the form submission, click through to open the related contact.
2. Check the Activities timeline for unusual behavior.
3. Review properties such as Lifecycle stage, Lead status, and custom fields.

If you confirm the contact is spam, you can:

• Delete the contact so it no longer appears in lists, reports, or sequences.
• Exclude the email address from future marketing emails.
• Note patterns (domains, countries, or IPs) for future blocking.

Blocking Future Spam in Hubspot Forms

After you clean existing spam, fine-tune your Hubspot forms to reduce future issues.

Protect forms with validation and security

Consider the following best practices:

• Enable any available bot protection or spam filtering tools.
• Use field validation (for example, correct email format) to filter clearly invalid data.
• Limit the number of submissions that can be created by the same IP address in a short time.
• Avoid publishing form URLs in places where spam bots frequently crawl.

Stronger protection at the form level leads to fewer spam contacts entering your Hubspot CRM.

Adjust notifications and internal alerts

Spam records often surface first through email notifications to your team. In Hubspot you can:

• Customize notification recipients so a specific owner or admin reviews new submissions.
• Use internal notifications or workflows to flag suspected spam patterns for manual review.

This ensures that your marketing and sales teams only focus on qualified leads while suspicious activity is routed to an admin for investigation.

Reporting and Analytics Impact in Hubspot

Spam submissions directly impact reporting accuracy in Hubspot.

When spam is allowed to remain:

• Traffic and conversion analytics may appear inflated.
• Lead generation performance may look better than it is.
• Attribution reports may tie revenue to fake contacts or sessions.

By regularly reviewing form submissions, marking spam, and cleaning contacts, you help ensure that:

• Conversion rates accurately reflect real prospects.
• Lead scoring models are built on reliable data.
• Automation and nurture flows are only applied to qualified leads.

You can compare form performance before and after spam cleanups to see how much bots previously influenced your metrics.

Advanced Hubspot Optimization Tips

Beyond the basic spam tools, you can improve lead quality and data hygiene with a broader optimization strategy in Hubspot.

• Use hidden form fields to track source, campaign, and medium.
• Set up custom properties that help distinguish real prospects from low-quality entries.
• Apply workflows that automatically review or flag contacts matching suspicious patterns (for example, certain domains or countries you do not serve).
• Regularly export and audit form data to spot new spam trends.

For organizations looking to build a structured, scalable approach to data hygiene and marketing automation, working with a specialist agency like Consultevo can help formalize your governance and operating procedures around Hubspot.

Where to Learn More About Hubspot Spam Tools

HubSpot maintains up-to-date product documentation that outlines available spam management options, interface labels, and any recent updates to filtering features. To see the original product help article, visit the official knowledge base page on review and manage spam form submissions.

Because the platform evolves, revisit that resource regularly for new settings or recommended best practices. Combined with a consistent internal review process, these tools help keep your forms, contacts, and reports in Hubspot clean and trustworthy.