Hupspot Guide to Pinterest Categories

Using Hubspot style marketing tactics on Pinterest starts with one simple but powerful step: choosing and optimizing the right Pinterest categories for your boards. When your boards sit in the best category, Pinterest can understand your content faster and show it to people who are actively searching for what you share.

This walkthrough breaks down how Pinterest categories work, how to explore them, and how to structure your boards so they support a data-driven strategy similar to what you would build in a Hubspot campaign.

Why Pinterest Categories Matter in a Hubspot-Style Strategy

Pinterest categories are broad buckets that help the platform organize content. Just like segments and lists in Hubspot, categories tell the system who should see what.

Categories matter because they help with:

• Relevancy: Pinterest knows when to surface your Pins to the right searchers.
• Discoverability: Users browsing a category feed can find your boards more easily.
• Context: Pinterest understands what topics your profile focuses on.
• Consistency: Boards grouped under clear categories send quality signals to the algorithm.

Optimizing categories is not about changing your Pins; it’s about aligning how your content is organized with how your audience actually browses and searches.

How to View Pinterest Categories and Subcategories

Before you structure boards in a way that feels like a Hubspot content map, you need to see how Pinterest organizes topics.

Step 1: Browse the Home Feed

When you log in to Pinterest, the top of the home feed often shows recommended category tiles. These give you a quick overview of high-level topics such as:

• Home Decor
• Food & Drink
• DIY & Crafts
• Fashion
• Beauty
• Travel

Clicking any of these tiles opens a feed built around that category.

Step 2: Use the Search Bar for Category Clues

Type a broad keyword into Pinterest search, such as “wedding,” “email marketing,” or “fitness.” Under or near the search bar you will often see related topic chips or guided search suggestions. These work like subcategories and can inspire how you label and organize future boards.

This technique is similar to using keyword tools alongside Hubspot topic clusters: you start broad, then narrow down to specific themes your audience cares about.

Step 3: Explore Category Feeds

When you click on a category, Pinterest shows a dedicated feed of Pins and additional topic suggestions. Use this to:

• Identify common subtopics people pin under the main category.
• See how top creators title and describe their boards.
• Collect ideas for your own board names and descriptions.

Mapping Boards to Pinterest Categories with a Hubspot Mindset

Now that you understand how categories work, you can map your boards the same way you would map content offers and blog posts in a Hubspot-driven content plan.

Step 1: Define Your Core Themes

List three to seven primary themes that align with your brand, products, or services. For example:

• Content marketing
• Email strategy
• Sales enablement
• Customer success
• Design or branding

Each of these themes can eventually map to one or more Pinterest categories.

Step 2: Match Themes to Pinterest Categories

Next, search Pinterest for each theme and note which categories or guided topics appear most often.

1. Enter your theme into the Pinterest search bar.
2. Look at the suggested topics or filters that appear.
3. Click a few boards and examine which category they belong to.

Use that information to decide which category is the best fit for each board you plan to create.

Step 3: Create or Update Boards

For each board, focus on three core elements:

• Board title: Include your main keyword clearly and naturally.
• Description: Summarize what users will find, adding related terms your audience searches for.
• Category: Choose the category that best matches overall board content, not just one or two Pins.

Think of this like building a content cluster in a Hubspot portal: the board is the pillar, while your Pins act as supporting assets.

Using Hubspot-Style Research to Refine Pinterest Categories

You can borrow research methods from Hubspot campaigns to make better category choices on Pinterest.

Analyze Audience Interests

Study your audience on your existing platforms and in your CRM or email tools. Pay attention to:

• Most visited blog topics
• Highest converting lead magnets
• Most opened email subjects
• Product categories with the best performance

Align Pinterest boards and categories with the topics that already show strong engagement across channels.

Review Performance and Iterate

After you have boards live in their chosen categories, review performance regularly:

• Monitor saves and clicks for each board.
• Check which topics drive profile visits or website traffic.
• Identify boards with low engagement and re-evaluate whether the category fits.

If a board is underperforming and the content quality is strong, test a different category that is still relevant but more active or better aligned with your Pins.

Practical Examples of Pinterest Board Organization

Below are sample board ideas and how they might align with categories based on the approach used in the original Pinterest categories overview.

• Marketing Templates & Checklists — Category: Design, or Education.
• Email Campaign Inspiration — Category: Design, or Quotes if the Pins are mainly text-based graphics.
• Lead Generation Ideas — Category: Business.
• Social Media Content Ideas — Category: Design or DIY & Crafts if content is visual and creative.
• Sales Enablement Content — Category: Business.

These are examples; always choose the option that most closely matches the majority of Pins in a board.

Best Practices for Pinterest Categories Inspired by Hubspot Campaigns

To keep your profile organized, follow these best practices:

• Stay consistent: Once you choose a category theme for your brand, keep related boards aligned under similar categories.
• Avoid generic clutter: Don’t create broad, vague boards like “Random Ideas.” Use clear, descriptive titles.
• Use rich descriptions: Describe each board in full sentences with relevant terms, just as you would write meta descriptions and summary text in a Hubspot-driven content plan.
• Refresh boards over time: Archive outdated boards or merge topics when performance drops or your strategy changes.

Resources and Next Steps

To see how Pinterest itself describes and structures its categories, review the original guide to categories and topic exploration on the HubSpot Marketing Blog: Pinterest Categories Overview.

If you want to connect this Pinterest work with a broader digital strategy, you can also consult agencies that understand CRM, analytics, and search optimization together. One such resource is Consultevo, which focuses on integrated marketing strategies across channels.

By treating Pinterest categories with the same care you give to content mapping, segmentation, and topic clusters in a Hubspot-powered strategy, you make it easier for the platform to surface your boards to the right people. Start with precise categories, refine based on performance, and let data guide how you evolve your boards over time.

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