How to Review Campaign History in Hubspot

Understanding how to review campaign history in Hubspot is essential if you want clear insight into performance over time, key engagement metrics, and how assets contribute to your marketing goals.

This step-by-step guide walks you through where to find campaign history, what each section means, and how to use the data to make better decisions.

Accessing the Campaigns Tool in Hubspot

Before you can see detailed history, you need to open the Campaigns tool in your Hubspot account.

Log in to your Hubspot portal with the correct permissions.
In the main navigation, go to Marketing.
Select Campaigns from the dropdown.
You will see a list of existing campaigns with their high-level stats and current status.

From this dashboard, you can click into any individual campaign to see a dedicated overview and historical details.

Opening a Specific Hubspot Campaign

To review details and history for one campaign, follow these steps:

Locate the campaign you want to analyze in the list view.
Use filters or search to quickly narrow down campaigns by name, owner, or date.
Click the campaign name to open the main campaign details screen.

The campaign overview gives you quick access to performance data, recent changes, and related marketing assets.

Understanding the Hubspot Campaign Summary

The summary area of a Hubspot campaign highlights essential metrics and attributes at a glance.

Campaign name and status (e.g., Draft, In Progress, Completed).
Start and end dates to understand the active time frame.
Goal metrics such as influenced contacts, sessions, or revenue (depending on your setup).
Primary assets linked to the campaign, including emails, landing pages, forms, and more.

This summary gives context for the more detailed history sections available on the same page.

Reviewing Hubspot Campaign Asset Performance

Campaign history is closely tied to the performance of associated assets. Within the campaign, you can review how each asset contributes to outcomes.

Viewing asset-level data in Hubspot

On the campaign detail page, you will typically see tabs or sections dedicated to asset performance. Use these views to analyze:

Emails associated with the campaign: sends, opens, clicks, bounces, and unsubscribes.
Landing pages: views, submissions, and conversion rate.
Calls-to-action (CTAs): views, clicks, and click-through rate.
Forms: total submissions and new contacts created.

These metrics help you understand how each element inside your Hubspot campaign contributes to overall results.

Filtering assets in the Hubspot campaign view

Filtering is useful when campaigns contain many assets created over a long period.

Filter by asset type (emails, pages, CTAs, forms, etc.).
Filter by time range to focus on a specific period of performance.
Sort by key metrics, such as highest clicks or most submissions.

With these tools, you can identify your top-performing assets and those that may need optimization.

Tracking Hubspot Campaign Engagement Metrics

Campaign history is not just a record of assets; it also shows how contacts interact with them over time.

Key engagement metrics in Hubspot campaigns

When reviewing engagement in a Hubspot campaign, focus on metrics such as:

Sessions: how many visits were influenced by campaign assets.
New contacts: net-new leads created from campaign interactions.
Influenced contacts: contacts that engaged with at least one campaign asset.
Deals and revenue (if configured): monetary impact attributed to the campaign.

These metrics offer a historical view of the campaign’s effectiveness as it progresses.

Time-based performance trends in Hubspot

Campaign history views often include graphs or tables that display performance across a chosen date range.

Select a date range such as the last 7 days, 30 days, or a custom period.
Compare performance before and after a key milestone, like a major email send.
Identify spikes in sessions or contacts after specific campaign activities.

Using these time-based insights, you can connect historical performance patterns to specific tactics.

Using Hubspot Campaign History to Analyze Changes

Historical data is most valuable when you can see what changed and when. In the campaign view, you can identify key updates, which may include:

New assets added to the campaign.
Edits to existing emails, pages, or CTAs.
Changes to campaign goals or time frames.
Status updates, such as moving from Draft to In Progress.

By comparing performance before and after these changes, you can make data-informed decisions about future campaign adjustments.

Best Practices for Reviewing Hubspot Campaign History

To get the most from your campaign history analysis, consider the following best practices.

Set clear goals in your Hubspot campaign

Define measurable objectives before launching a campaign so historical data has meaningful context.

Choose a primary metric, such as new contacts or influenced revenue.
Set a realistic time frame for reaching your goal.
Align assets and messaging with your core objective.

When you review history later, you can easily determine whether the campaign met expectations.

Compare multiple Hubspot campaigns

Historical performance is even more useful when you compare similar campaigns side by side.

Identify which campaign generated the highest conversion rate.
Review email engagement across several campaigns targeting similar audiences.
Analyze which combination of assets typically leads to the strongest results.

This approach helps you identify repeatable patterns that can inform future strategy.

Document insights and next steps

Campaign history in Hubspot should inform ongoing optimization.

Record key findings after each major campaign.
Note which assets consistently perform well.
Create a checklist of changes to test in the next campaign.

Over time, this documentation will form a powerful playbook for your marketing team.

Where to Learn More About Hubspot Campaigns

If you want to go deeper into how campaign history works or explore additional configuration options, you can review the official documentation on the Hubspot Knowledge Base.

Visit the source article here: Review campaign history in Hubspot.

For broader strategic guidance on digital marketing, automation, and analytics best practices, you can also explore resources at Consultevo.

By regularly reviewing campaign history, acting on key insights, and iterating on your approach, you can continuously improve the performance of every campaign you run in Hubspot.

Need Help With Hubspot?

If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.

Scale Hubspot

“`