How to Create and Publish Social Posts in Hubspot

Managing social media inside Hubspot helps you plan, create, and publish posts across multiple channels from one place. This guide walks you step by step through creating, scheduling, and publishing social posts using the social tools available in your account.

Before You Start With Hubspot Social Tools

To create and publish social posts, you must have the correct user permissions and connected accounts. Make sure you have:

• Access to the social tools in your Hubspot account.
• At least one connected social account, such as Facebook, Instagram, LinkedIn, or X (Twitter).
• Any required page admin permissions on the networks you connect.

The available features can vary depending on your subscription tier, but the core process for publishing posts is largely the same.

How to Create a New Social Post in Hubspot

Use the social publishing tool to start a new post from the main marketing navigation. Follow these steps to open the social composer:

1. In your Hubspot account, navigate to the social publishing area under your marketing tools.
2. Click the button to create a new post or open the social composer.
3. Select the channel or channels where you want to publish, such as:

• Facebook pages or profiles
• LinkedIn pages or personal profiles
• Instagram business accounts
• X (Twitter) accounts

Once you choose your social accounts, the composer shows a separate preview area for each network so you can tailor the content to match the channel.

Editing Social Content Inside Hubspot

The social composer lets you write and customize your message before publishing. You can adjust text and rich media per network for better engagement.

Write and Format Your Message in Hubspot

In the main text field, enter the copy you want to share. Then:

• Shorten long text for networks with character limits, such as X.
• Add hashtags and mentions where appropriate.
• Use line breaks to keep the message readable.

Each channel can have slightly different text, which is useful when you want a more professional tone on LinkedIn and a more casual voice on Instagram or Facebook.

Add Images, Video, and Links

Enhance your post with additional assets directly from the Hubspot interface:

• Upload images or select from your existing file manager.
• Attach video files if your plan and channel support it.
• Add a link to a blog post, landing page, or external resource.

For networks that generate link previews, you can typically adjust the preview image and text if the channel allows. Check each channel preview to confirm everything looks correct before publishing.

Use Campaigns and Tracking in Hubspot

When the option is available, you can associate your social post with a marketing campaign. This:

• Groups the post with other related assets for reporting.
• Helps you measure the impact of your social activity on campaign goals.
• Improves attribution and ROI tracking for your social content.

Adding tracking parameters to links lets you see clicks and interactions inside your analytics tools and attribute them back to specific posts.

Scheduling and Publishing Social Posts in Hubspot

After you finish your content, decide whether to publish now or schedule for a later time. The publishing panel controls timing and status.

Publish Immediately

If you want the post to go live as soon as possible:

1. Review each channel preview.
2. Select the option to publish now.
3. Confirm and post from the composer.

The content will be sent to each selected social network and should appear on your pages or profiles almost instantly, depending on the network.

Schedule for a Future Date

To schedule posts ahead of time in Hubspot, use the scheduling options:

1. Choose the schedule for later option in the timing section.
2. Select a date and time for each social network or use a shared time.
3. Review the calendar preview to verify the schedule.
4. Save or schedule the post.

Scheduled posts appear in your social calendar view, where you can drag and drop to adjust times on some subscription levels.

Save as a Draft

If your social copy or assets are not ready, you can save the post as a draft:

• Use the save as draft option in the composer.
• Return later to edit, finalize, and schedule.
• Collaborate with team members who can review or update the draft.

Drafts help your team align on messaging before anything is published to live channels.

Managing Existing Social Posts in Hubspot

Once posts are created, the social dashboard provides a central place to review, edit, or cancel scheduled content. Management options include:

• Viewing all scheduled and published posts in a unified calendar.
• Filtering by social network, campaign, or user who created the post.
• Editing upcoming posts to change copy, assets, or publish time.

For scheduled posts, you can often reschedule or cancel if plans change, such as a campaign delay or updated offer details.

Reviewing Post Performance

Performance metrics are available after publishing, allowing you to see how each post performs across channels. Typical metrics include:

• Clicks
• Likes or reactions
• Comments and replies
• Shares or reposts
• Impressions or reach

This data helps you refine future posts so they better support your marketing goals and audience preferences.

Using Bulk Actions and Advanced Options

Depending on your Hubspot subscription level, advanced options may be available to streamline your social publishing.

Bulk Upload and Scheduling

Bulk tools let you work with many posts at once. Typical ways to use them include:

• Uploading a file with multiple posts for an entire campaign.
• Pre-scheduling seasonal or evergreen content for several months.
• Quickly adjusting publish times for large groups of posts.

Bulk actions save time when you manage high-volume social calendars across multiple brands or regions.

Integrating With Other Hubspot Tools

The social tool connects with other areas of your account to create a unified marketing system. You can:

• Drive traffic from social posts to landing pages and forms.
• Use CRM data to inform what offers to promote.
• Align social publishing with email, ads, and website updates.

This integration makes it easier to see how social contributes to leads, deals, and customer engagement across your entire marketing funnel.

Best Practices for Social Publishing in Hubspot

To get the most from your social efforts, combine the platform features with proven publishing practices.

Plan a Content Calendar

Use the built-in calendar to plan posts around campaigns, holidays, and launches:

• Align posts with product releases and promotions.
• Mix educational, promotional, and community-focused content.
• Ensure consistent posting frequency across all channels.

A clear calendar view helps your team see what is going live and prevents overlapping or conflicting messages.

Optimize for Each Social Network

Tailor your posts for each channel rather than using a single message everywhere:

• Adjust image sizes for the best display on each platform.
• Change tone and length to match audience expectations.
• Use channel-specific features such as hashtags, tags, or mentions.

Customizing posts per channel often leads to higher engagement and better performance metrics.

Measure, Learn, and Iterate

Use your performance data to improve future posts:

• Identify topics and formats that get the most engagement.
• Test different posting times and days of the week.
• Refine calls to action based on click-through and conversion rates.

Continuous improvement ensures your social activity keeps pace with audience behavior and platform changes.

Where to Learn More About Hubspot Social Features

For deeper technical details on every setting and limitation in the social tools, review the official documentation at this Hubspot help article. You can also explore strategic consulting and implementation guidance from Consultevo, which specializes in optimizing marketing operations and automation.

By following the steps and practices outlined above, you can manage social publishing efficiently, keep your brand consistent, and connect social performance to the broader results in your marketing platform.

Need Help With Hubspot?

If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.

Scale Hubspot

“`