How to Use Hubspot Auto-Capture Website Events
Hubspot makes it easy to automatically track website interactions so you can enrich contact records and understand visitor behavior without custom code. This guide walks through how auto-capture website events work, how to turn them on, and how to use the collected data effectively.
What Are Hubspot Auto-Capture Website Events?
Auto-capture website events are behavioral events that Hubspot records when visitors interact with your site. Instead of manually creating tracking for every button or interaction, the tool automatically detects supported actions and sends them to your CRM.
These events are stored as behavioral events on contact records and can power segmentation, reporting, and automation based on real engagement.
Types of Website Events Hubspot Can Capture
When enabled, the auto-capture feature can track common user actions across your pages. While the exact list of supported events can evolve, they typically include:
- Clicks on buttons and links that meet Hubspot’s tracking criteria
- Form-related activity on supported forms
- Specific on-page interactions that indicate engagement
These events are tied back to contacts when Hubspot can identify the visitor, for example through form submissions, tracking cookies, or existing CRM data.
Requirements Before Enabling Hubspot Auto-Capture
Before you turn on auto-capture website events, make sure your technical setup is correct so Hubspot can collect reliable data.
Install the Hubspot Tracking Code
To record any events, you must install the standard tracking code on every page you want to track. Typically, this snippet is placed in the <head> section of your site template so it loads on all pages.
- Log in to your account.
- Navigate to your tracking code settings.
- Copy the Hubspot tracking script.
- Paste it into your site’s global header and publish.
If you are already using Hubspot-hosted pages, the tracking code is automatically included, but you should still verify that the domain is connected and tracking is active.
Verify Domain and Cookie Settings
To get accurate events, confirm that:
- Your website domains are added and connected in your settings.
- Cookie consent settings are properly configured so tracking complies with privacy rules.
- Your browser is not blocking third-party scripts used by Hubspot.
Incorrect domain or cookie configuration can prevent events from being attributed to the correct contacts.
How to Enable Auto-Capture Website Events in Hubspot
Once your tracking code and domain settings are in place, you can enable auto-capture directly in your data management tools.
Step-by-Step: Turn On Hubspot Auto-Capture
- Sign in to your account with appropriate permissions.
- Open the settings area for data management or behavioral events.
- Locate the section for website events or automatic event capture.
- Toggle the option to enable auto-capture website events.
- Save your changes.
After activation, Hubspot starts scanning your site for supported interactions and begins logging events as visitors engage with your pages.
Where to View Hubspot Auto-Capture Website Events
Once events are being collected, you can monitor them from multiple places inside your CRM interface.
View Events on Contact Records
For each identified visitor, Hubspot displays behavioral events in the timeline on the contact record. To review them:
- Open a contact record.
- Scroll the activity timeline.
- Filter by behavioral events or website events.
- Look for auto-captured interactions such as clicks or form activity.
This helps you understand exactly how a person engaged with your site before converting or taking another key action.
Use Hubspot Events in Lists and Workflows
Auto-captured events can be used as filters and triggers. Common use cases include:
- Building active lists based on specific event occurrences.
- Triggering workflows when a contact completes an important interaction.
- Scoring leads using recent event activity.
Because Hubspot treats these as behavioral events, you can combine them with other CRM properties and activities to build precise segments.
Best Practices for Using Hubspot Website Events
To get the most value from auto-capture website events, follow some simple best practices when planning and analyzing your data.
Clarify Your Event Strategy
Before diving into reports, define which interactions matter most to your business. Examples include:
- Key navigation clicks that indicate product interest.
- Repeated visits to pricing or demo pages.
- Engagement with core resources, downloads, or tools.
Then configure your lists, reports, and workflows around those critical actions so Hubspot data aligns with your goals.
Combine Hubspot Events with Other Data
Website behavior is most powerful when combined with other signals. Use events together with:
- Lifecycle stages and deal data.
- Email opens, clicks, and subscription preferences.
- Custom properties for industry, use case, or plan level.
This multi-dimensional view helps you understand not just what contacts do on your site, but how that behavior ties to revenue.
Regularly Review Event Quality
Because auto-capture runs continuously, it is important to review data quality on a regular basis:
- Spot-check sample contacts to confirm events look accurate.
- Ensure new page templates still load the tracking code.
- Verify events appear as expected after major site changes or redesigns.
Ongoing reviews help you maintain trust in your reports and automations built on Hubspot behavioral data.
Troubleshooting Hubspot Auto-Capture Website Events
If events do not appear in your account, a few common issues are usually responsible.
Check Tracking Installation
First, confirm the tracking script loads correctly:
- Use your browser developer tools to verify the script is present on each page.
- Make sure you did not accidentally place the code twice.
- Confirm your content management system did not strip or modify the script.
If you are unsure, compare your current code with the latest version found in your settings.
Review Consent and Ad Blockers
Visitors must accept cookies where required in order for Hubspot to track them. Also check whether:
- You are testing with ad blockers or tracking protection enabled.
- Your internal IP addresses are excluded from analytics.
- Your cookie banner is configured to allow analytics when consent is given.
Testing in an incognito window without blockers and with consent given is a good way to verify whether events can be captured.
Confirm Event Availability in Your Subscription
Different product tiers may have varying access to advanced behavioral events and certain analytics features. If you do not see expected options, confirm that your current Hubspot subscription level supports the auto-capture capabilities you intend to use.
Learn More About Hubspot Auto-Capture Website Events
If you need detailed, step-by-step product instructions, review the official documentation on auto-capture website events directly from Hubspot at this support article. It covers the most current interface labels, requirements, and options available in your account.
For broader CRM and marketing strategy help, you can also explore expert resources at Consultevo, which offers guidance on implementing and scaling data-driven systems.
By enabling auto-capture and following these best practices, you can turn everyday website interactions into actionable insights, helping your teams use Hubspot more effectively to segment audiences, power automation, and measure engagement.
Need Help With Hubspot?
If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.
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