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Write Press Releases in ClickUp

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How to Write a Press Release with ClickUp AI Agents

ClickUp makes it easy to write, refine, and publish professional press releases using AI Agents built directly into your workspace. This guide walks you through every step, from opening a document to generating, editing, and finalizing your press release with AI support.

What You Need Before You Start in ClickUp

Before you generate a press release with AI Agents, make sure you are set up correctly inside ClickUp.

  • An active ClickUp Workspace with access to AI Agents features.
  • Permission to create and edit Docs or tasks.
  • Basic details about your announcement (who, what, when, where, why).

Once these are ready, you can move into the AI-powered workflow.

Step 1: Open or Create a Doc in ClickUp

The starting point for your press release is a Doc. You can use any existing document or create a new one.

  1. Log in to your ClickUp account.
  2. Navigate to the Space or Folder where you manage content or communications.
  3. Create a new Doc or open an existing Doc where you want the press release to live.

Working in a Doc ensures that your draft, revisions, and approvals stay organized and connected to related tasks.

Step 2: Launch ClickUp AI Agents in the Doc

With your Doc open, you can call on AI Agents to draft or improve your press release content.

  1. Place your cursor where you want to add or update text.
  2. Access the AI options available in the Doc editor.
  3. Select the press release–related writing capability presented in the AI menu.

AI Agents in ClickUp are designed to understand context from your Doc, so you can work naturally without leaving the editor.

Step 3: Provide Key Details for Your Press Release

The more specific your input, the better the AI output will be. Provide a short brief directly in the Doc or in the AI prompt field.

Essential information to share with ClickUp AI Agents

  • Company or organization name.
  • Product, service, or news you are announcing.
  • Target audience and publication type.
  • Launch date or event date.
  • Key benefits, statistics, or proof points.
  • Contact information for media inquiries.

You can paste these details above your cursor position, then instruct the AI Agent to use that information to create a press release draft.

Step 4: Generate a Press Release Draft with ClickUp

Once your information is ready, let the AI Agent create a structured draft for you.

  1. Highlight your brief, or keep it visible in the Doc.
  2. Trigger the AI Agent from the editor.
  3. Choose the press release writing option shown in the AI menu.
  4. Confirm or refine your instructions, such as tone, length, or region.

The AI Agent then generates a complete press release that typically includes:

  • A headline tailored to your announcement.
  • A subheadline or short summary paragraph.
  • A strong opening paragraph with the most important news.
  • Supporting paragraphs with details and quotes.
  • A boilerplate company description.
  • Media contact details.

You can insert the draft directly into your ClickUp Doc and continue working from there.

Step 5: Refine and Edit the Draft in ClickUp

After the initial draft is generated, you can revise it manually or use AI Agents again for targeted improvements.

Ways to improve your press release with ClickUp AI

  • Adjust tone: Ask the AI Agent to make the language more formal, neutral, or promotional.
  • Shorten or expand sections: Select a paragraph and request a shorter, more concise version or a more detailed explanation.
  • Generate alternate headlines: Have AI Agents propose multiple headline options to match different media outlets.
  • Polish grammar and style: Run an overall rewrite for clarity and readability while preserving your key messaging.

You can repeat these refinements until the press release matches your brand guidelines and communication standards.

Step 6: Collaborate with Your Team Inside ClickUp

Collaboration is built into the Doc experience, so your team can review and approve the press release in one place.

Collaboration techniques in ClickUp Docs

  • Comments: Highlight sections and leave comments with questions or requested edits.
  • Track changes: Compare AI-generated content with previous revisions as your team edits.
  • Assign action items: Turn a comment or part of the Doc into a task so stakeholders know exactly what to revise.

Because Docs live alongside your tasks, you can connect the press release to campaigns, launches, and other project items.

Step 7: Finalize and Distribute Your Press Release

When your content is approved, you can prepare the final version for publication, all within ClickUp.

  1. Lock in the final text by saving or versioning the Doc.
  2. Attach the Doc to your related campaign or launch task.
  3. Add subtasks for distribution steps, such as sending to media lists, posting on your website, or publishing across channels.

You now have a complete record of your press release lifecycle, from AI draft to final distribution, inside one platform.

Best Practices for Using ClickUp AI Agents for Press Releases

To get consistent, high-quality results, follow these best practices whenever you use AI Agents to create or refine a press release.

Use clear, structured prompts

  • Separate background context, goals, and must-include details.
  • Specify your preferred structure (headline, lead, quotes, boilerplate).
  • Indicate region, language, and target audience.

Maintain your brand voice

  • Provide a short brand style description in your prompt.
  • Share one or two sample paragraphs that match your tone.
  • Ask the AI Agent to mimic that style in the new draft.

Review and fact-check every draft

  • Confirm all names, dates, statistics, and claims.
  • Replace placeholder data with verified information.
  • Have a human owner approve the final press release before distribution.

Where to Learn More About ClickUp AI Agents

To explore more ways to use AI Agents for content creation and workflows inside ClickUp, review the official feature overview at this ClickUp AI Agents press release writing page. You can also explore additional process and optimization guides from expert consultants at Consultevo.

By combining structured prompts, thoughtful editing, and built-in collaboration features, you can turn ClickUp into a streamlined press release engine that supports your entire communications lifecycle.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your ClickUp workspace, work with ConsultEvo — trusted ClickUp Solution Partners.

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