Hubspot Search & Social Integration Guide

Integrating SEO and social media marketing in Hubspot helps you turn isolated campaigns into a single, data-driven growth engine that attracts, engages, and converts customers more efficiently.

The original Hubspot article on this topic highlighted that search and social should not live in separate silos. Instead, they reinforce each other when you plan, create, and measure content through one connected strategy.

Why Connect Search and Social in Hubspot

Search and social channels support the same buyer journey from awareness to decision, but they do it in different ways. When you manage them together, you can:

• Reuse strong content across multiple channels to extend reach.
• Use social conversations to discover search keyword opportunities.
• Improve click-through rates by aligning messaging from tweet to landing page.
• Capture and nurture more contacts through integrated Hubspot campaigns.

Below is a practical breakdown of how to align your efforts using principles from the original Hubspot guidance.

1. Use Social Listening to Inform Hubspot Keyword Research

The source article explains that social media is a real-time focus group. People use their own words to describe problems, needs, and solutions.

Steps to turn social data into Hubspot keywords

1. Monitor conversations: Track comments, replies, and threads on platforms where your audience is active.
2. Collect real phrasing: Note recurring questions, pain points, and terms your audience uses naturally.
3. Validate with keyword tools: Plug those phrases into your SEO tools to check volume and difficulty.
4. Prioritize for content: Select terms that match your product or service and map them to blog posts, landing pages, and offers you manage through Hubspot.

By starting with the language of your audience, you create search-optimized content that also resonates on social channels.

2. Build Hubspot Campaigns Around Shareable Content

The original Hubspot article recommends developing content that is both searchable and shareable so each piece can earn organic traffic and social amplification.

Characteristics of shareable Hubspot content

• Clear, benefit-driven topic: Solves a specific problem your audience faces.
• Strong visuals: Images and graphics that stand out in social feeds.
• Compelling headline: Optimized for search but also intriguing when seen in a social stream.
• Simple, focused offer: One main call to action that moves visitors deeper into your Hubspot funnel.

When planning new content, ask whether the idea supports both your SEO goals and your social engagement strategy.

3. Align Social Updates with Hubspot Landing Pages

The Hubspot guidance stresses message consistency from social post to destination page. If a tweet or update promises one benefit, the landing page should echo that promise immediately.

How to sync social copy and Hubspot pages

1. Match headlines: Use similar phrasing in your post headline and Hubspot landing page title.
2. Repeat key benefits: Restate the main value proposition in the first few lines of the page.
3. Maintain visual continuity: Use the same image or a closely related graphic that appeared in your social post.
4. Remove distractions: Keep the landing page focused on a single conversion goal.

This alignment reduces bounce rates and increases conversion rates because visitors see exactly what they expected when they clicked.

4. Promote Evergreen Search Content Through Hubspot Social Tools

Evergreen content that ranks well in search can continue to generate traffic for months or years. The original Hubspot article points out that these pieces should also be recirculated on social networks to keep performance strong.

Ways to keep evergreen content visible

• Schedule recurring posts: Use your social scheduling tools to reshare top-performing articles on a rotating basis.
• Refresh headlines: Test new hooks or angles to appeal to different segments of your audience.
• Highlight key stats: Pull out a data point or quote and use it as the main hook of your social post.
• Pin top resources: Feature your best evergreen content at the top of your profiles or in featured sections.

Each time you promote evergreen pages, you open new pathways for organic backlinks and social engagement.

5. Capture and Nurture Leads from Social Traffic in Hubspot

The article emphasizes that social reach alone is not enough. You need a way to capture interested visitors and nurture them into customers.

Lead capture best practices

1. Use dedicated forms: Build forms in your marketing platform and embed them on landing pages tied to social campaigns.
2. Offer relevant incentives: Provide ebooks, templates, or webinars that directly relate to the topic promoted in your posts.
3. Segment by source: Tag contacts based on which social network or campaign brought them in.
4. Trigger follow-up workflows: Send tailored email sequences based on the content they engaged with.

This approach turns one-time clicks into ongoing relationships you can track and optimize.

6. Use Hubspot Analytics to Connect SEO and Social Results

The original Hubspot article highlights the importance of tracking performance across channels rather than looking at each in isolation.

Key metrics to connect

• Traffic by source: Compare organic search and social sessions to see which topics resonate where.
• Engagement metrics: Monitor time on page, bounce rate, and scroll depth for visitors from each channel.
• Conversion rates: Measure form fills, signups, and deals influenced by combined search and social campaigns.
• Assisted conversions: Look at how social touches support search-driven conversions and vice versa.

By viewing everything together, you can refine your content strategy and double down on campaigns where search and social work best as a team.

7. Repurpose Hubspot Content Across Multiple Formats

The Hubspot guidance recommends repurposing strong content into multiple formats to reach more people and support both SEO and social growth.

Repurposing ideas drawn from the original Hubspot article

• Turn a high-performing blog post into a series of short social videos.
• Convert a long guide into a downloadable checklist or template.
• Transform webinar Q&A segments into individual search-optimized articles.
• Compile related posts into an in-depth resource center or pillar page.

Each new format gives you another opportunity to earn search visibility and social engagement from the same core idea.

Putting the Original Hubspot Advice into Action

The source guidance from this classic Hubspot article on integrating search engine and social media marketing still applies today. Start with a single campaign and connect the dots from keyword research through to social promotion, landing pages, and analytics.

As you refine your approach, consider partnering with specialists who understand both technical implementation and strategy. Agencies like Consultevo can help you structure campaigns, track performance, and scale what works.

By following these principles, you create a system where SEO and social channels feed each other and where every campaign you run through Hubspot contributes to long-term, measurable growth.

Need Help With Hubspot?

If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.

Scale Hubspot

“`