How to Use Hubspot Landing Page Templates for Higher Conversions

Hubspot makes it simple to build high-converting landing pages using professionally designed templates, even if you have no coding or design experience.

Below is a step-by-step guide, based on HubSpot’s own template examples, to help you choose the right layout, customize content, and optimize each page for conversions and search engines.

Why Hubspot Landing Page Templates Matter

Landing pages are focused, single-purpose pages designed to capture leads or drive a specific action. The templates provided by Hubspot save time and give you proven structures that follow conversion best practices.

Using a template approach means you can:

Launch new campaigns quickly
Keep design consistent across your brand
Test different layouts and offers easily
Align marketing and sales on a single source of truth

Types of Hubspot Landing Page Templates

The blog article at Hubspot’s landing page templates resource showcases multiple page styles. While the visual details differ, most follow a few classic patterns.

Hubspot Lead Generation Templates

Lead generation layouts focus on collecting contact information in exchange for a valuable offer, such as:

Ebooks or whitepapers
Webinar registrations
Free tools or templates
Email newsletter signups

Key elements typically include:

A clear, benefit-driven headline
A short paragraph describing the offer
Bullet points highlighting value
A prominent form with a strong call-to-action button

Hubspot Product or Service Templates

These templates are built to spotlight a product, service, or feature, and push visitors toward a focused next step such as a demo or trial.

Common content blocks include:

Hero section with headline, subheadline, and primary image
Benefit or feature rows with icons
Social proof: testimonials, logos, or case study snippets
FAQ section to handle objections
Final call-to-action banner

Hubspot Event and Webinar Templates

Event templates make it easy to promote live or virtual events. These typically highlight:

Date, time, location, and agenda
Speaker profiles and photos
Key takeaways for attendees
Registration form above the fold

How to Choose the Best Hubspot Template

Before customizing anything, match your goal to the right Hubspot template structure.

Define the primary goal. Is it lead capture, product signups, event registrations, or content downloads?
Choose a layout that supports that goal. Fewer distractions and a strong form area work best for pure lead generation.
Consider your content volume. If you have lots of proof and detail, use a longer template with multiple sections.
Plan mobile-first. Ensure the template looks clean and scrollable on small screens.

Step-by-Step: Building a Landing Page with Hubspot Templates

Once you have chosen a layout, follow these steps to create a polished, conversion-ready page.

1. Craft a Compelling Page Headline

Your headline is the first thing visitors see. Using a Hubspot layout, keep the hero section focused on a single, clear benefit.

State the main outcome or problem solved
Avoid vague phrases; be specific and concrete
Match the headline to your ad or email copy

2. Write a Concise Value Proposition

Use one to three short paragraphs to explain why the offer matters. In many Hubspot templates, this copy appears next to the form or hero image.

Answer these questions clearly:

Who is this for?
What will they get?
Why is it valuable now?

3. Use Bullet Points to Highlight Benefits

Most Hubspot landing page templates include a section for key benefits or features. Keep each bullet short and focused on outcomes, not just features.

Use three to five bullets
Lead with strong verbs
Emphasize savings, results, or speed

4. Optimize the Form on Your Hubspot Page

The form is where conversion happens. The templates give you a logical place for it, but you still need to optimize fields and copy.

Best practices:

Ask for only the essentials (for example, name and email)
Test multi-step forms for higher-value offers
Use a benefit-focused button label like “Get the Guide” instead of “Submit”

5. Add Visuals that Support the Message

Hubspot layouts often feature areas for images, mockups, or short video embeds. Use visuals to clarify the offer:

Show a preview of the ebook, tool, or product
Avoid generic stock photos without context
Compress images for fast loading

6. Build Trust with Social Proof

Many Hubspot templates provide a row for testimonials or client logos. Use that space to reduce friction and build credibility.

Include short quotes with names and roles
Add recognizable brand logos if you have permission
Highlight specific numbers or outcomes

On-Page SEO Tips for Hubspot Landing Pages

To help your landing pages rank and convert, follow basic SEO guidelines while customizing the template.

Optimize Your Title Tag and Meta Description

Within Hubspot settings, write a title tag and meta description that describe the offer and include your primary keyword naturally.

Keep titles under about 60 characters
Keep meta descriptions under about 155–160 characters
Include a clear benefit and call to action

Use Structured Headings

Hubspot templates already use heading tags. Maintain a logical structure:

One main H1 for the page topic
H2 sections for major ideas
H3 subheadings for supporting details

Improve Page Experience

Search engines reward fast, user-friendly pages. When editing your Hubspot template:

Compress images and avoid heavy scripts
Ensure buttons are easy to tap on mobile
Use plenty of white space and short paragraphs

Testing and Improving Your Hubspot Pages

Once your page is live, continue iterating based on data from analytics and built-in reports.

Key Metrics to Track

Page views and traffic source
Form submission rate
Bounce rate and time on page
Conversion rate by device type

A/B Testing in Hubspot

Use built-in A/B testing features (available on certain plans) to optimize:

Headlines and hero copy
Button text and colors
Images or video placement
Form length and field labels

Next Steps: Scale Your Landing Page Strategy

Once you have one well-performing template dialed in, clone it in Hubspot to create a library of pages for different offers. Standardize your structure, branding, and tracking to simplify reporting.

For broader funnel strategy and landing page optimization services, you can also explore agencies like Consultevo that specialize in performance marketing and CRO.

By combining the flexibility of Hubspot landing page templates with structured testing and sound SEO practices, you can consistently launch fast, optimize confidently, and turn more visitors into qualified leads.

Need Help With Hubspot?

If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.

Scale Hubspot

“`