Hubspot-Inspired Rebranding Announcement Email Guide

Rebranding emails are high-stakes messages, and the examples collected by Hubspot show exactly how to balance clarity, transparency, and excitement when you reveal a new brand to your audience.

Based on the insights from the original Hubspot rebranding email examples article, this guide walks you through a practical process to structure, write, and optimize your own rebrand announcement emails.

Why Use a Hubspot-Style Approach to Rebranding Emails

The most effective rebrand emails follow patterns that keep readers informed and comfortable with change. The Hubspot examples highlight three core goals:

• Explain the “why” behind your rebrand.
• Show what’s changing and what stays the same.
• Reassure customers about continuity and benefits.

Adopting this approach helps you reduce confusion, protect trust, and turn a potentially risky announcement into a positive milestone.

Key Elements of a Hubspot-Inspired Rebrand Email

Across the different examples analyzed by Hubspot, strong rebrand announcement emails share several structural elements you can reuse.

1. Clear subject line and preview text

Your subject line should be direct and honest about the change. From the examples, some effective patterns include:

• “We have a new name”
• “Introducing our new brand”
• “Same team, new look”

The preview text can add emotional context, such as emphasizing continuity or new benefits.

2. Straightforward opening paragraph

The first line should acknowledge the change in simple language. Instead of burying the news, the Hubspot examples bring it up immediately so readers feel respected and informed.

Use this space to mention your new name, logo, or visual identity and connect it to your brand story.

3. Honest explanation of why you rebranded

In the source article, companies that provide a clear “why” behind the rebrand tend to build more trust. Typical reasons include:

• Reflecting an expanded product or service offering.
• Aligning with a new mission, audience, or market.
• Refreshing an outdated identity that no longer fits.

This section should feel transparent and human rather than full of jargon.

4. Side-by-side: What’s changing vs. what’s not

Readers are mainly worried about how the rebrand affects them. Hubspot highlights examples where brands reduce anxiety by clearly separating changes from constants.

Try breaking it down like this:

• What’s changing: name, logo, colors, website design, product names.
• What’s not changing: ownership, core product, pricing (if true), support team, contracts.

Using a list like this makes your message easy to scan and understand.

How to Draft Your Rebranding Email Step by Step

Use the following process, designed around patterns visible in the Hubspot rebrand examples, to create your own announcement.

Step 1: Define your audiences and goals

Before you draft anything, clarify who will receive your email and what you want them to feel and do afterward.

• Main audiences: customers, free users, partners, investors, and internal teams.
• Goals: awareness, reassurance, and encouraging them to explore the new brand.

This alignment keeps your message focused and avoids unnecessary detail.

Step 2: Outline a simple Hubspot-style structure

Model your outline after the clear formats seen in the Hubspot article:

1. Subject line and preview text.
2. Opening paragraph announcing the rebrand.
3. Short brand story and reason for the change.
4. What is changing.
5. What is staying the same.
6. What customers should do next.
7. Warm, reassuring closing statement.

Keeping this structure tight makes your email skimmable and user-friendly.

Step 3: Write a direct opening paragraph

Open with one or two short sentences that say exactly what is happening. For example:

• “We’re excited to share that [Old Name] is now [New Name].”
• “Today, we’re unveiling a new look and a new name that better reflects who we serve.”

The Hubspot-inspired approach avoids vague build-up and gets straight to the point.

Step 4: Explain your rebrand story in human language

Next, give a concise explanation that connects the rebrand to your mission. Keep it focused on your customers rather than your internal organization chart.

In the examples studied by Hubspot, strong messaging often covers:

• How your company has evolved over time.
• Why the old identity no longer fit.
• How the new brand supports customer success.

A paragraph or two is usually enough to communicate this clearly.

Step 5: Call out changes and constants with bullets

Hubspot’s featured examples show that clear bullet lists work well for complex updates. Use subheadings or bold labels to keep this tidy.

What’s changing

• New company name and logo.
• Updated website domain and brand visuals.
• Possibly new product names or packaging.

What’s staying the same

• Your existing contracts and terms.
• Support channels and account managers.
• Core features, pricing, or service levels (if applicable).

This format mirrors the clarity seen in the original article and calms common fears.

Step 6: Add a clear next step

Even if customers don’t need to do anything, say that explicitly. The rebrand email examples highlighted by Hubspot often use direct calls to action such as:

• “Visit our new website to explore our updated brand.”
• “Bookmark our new domain for future logins.”
• “Reply with any questions about the change.”

Make your main call to action stand out with formatting and a link.

Step 7: Close with reassurance and gratitude

End your message by emphasizing continuity and appreciation. Short, sincere closings work best, such as:

• “Thank you for being part of our journey.”
• “We’re still the same team you trust, and we’re excited for what’s next.”

This is a consistent pattern across the Hubspot examples and helps maintain loyalty during transition.

Design Tips Inspired by Hubspot Rebrand Examples

Content is only half the story. Visual presentation also affects how your rebrand email is received.

• Show the new logo: Include a clean, high-resolution version near the top.
• Use brand colors sparingly: Let the email stay readable while hinting at the new palette.
• Keep layout simple: Many brands featured by Hubspot use single-column layouts for clarity.
• Optimize for mobile: Short paragraphs, large tap targets, and clear fonts are essential.

A clean design makes it easier for readers to absorb your message without distraction.

Planning Beyond the First Rebrand Email

The article from Hubspot underscores that a rebrand announcement rarely lives in isolation. Consider mapping out a small campaign around it.

• A teaser or “coming soon” email before launch.
• The main announcement email using the structure above.
• A follow-up message focusing on new features or updates.
• Updated onboarding or nurture sequences using the new identity.

Coordinating these pieces helps you maintain a consistent story across touchpoints.

Where to Get Extra Help with Rebrand Strategy

If you need support beyond email copy, you can partner with a digital agency experienced in rebranding and CRM. For strategic guidance on brand transitions, CRM migrations, and email workflows, you can visit Consultevo to explore consulting options.

By combining the structural patterns found in the Hubspot rebrand email examples with your own brand story, you can craft announcements that feel transparent, confident, and customer-first—turning your new identity into an opportunity to deepen trust rather than risk it.

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