Hubspot partner profile setup guide for the Solutions Directory

The Hubspot Solutions Directory helps potential customers discover certified partners, so creating a complete partner profile is essential if you want to showcase your services and win more deals from companies already using Hubspot.

This step-by-step guide explains exactly how to create, publish, and manage your partner profile in the Solutions Directory, using the options available in your partner account settings.

Access your Hubspot partner profile settings

Before you can edit or publish your listing in the Solutions Directory, you need to open the partner-specific account settings in Hubspot.

Log in to your Hubspot account with a user that has partner admin access.
In the main navigation bar, click the settings icon to open Settings.
In the left sidebar, scroll down and click Account Defaults, then locate the section related to your partner profile and the Solutions Directory.

Once you are in the correct area, you can begin filling out the information that will appear on your public Solutions Directory listing.

Complete the core Hubspot partner profile details

Your core profile information is what prospects will see first when they find you in the Hubspot Solutions Directory. Make sure the basics are accurate and up to date.

Business name and logo for Hubspot Solutions Directory

Check that your company name is correct and matches your branding on other channels.
Upload a clear, high-resolution logo that is easily recognizable at smaller sizes on the Hubspot listing page.

Consistent branding across your Hubspot profile and website helps prospects confirm they are speaking to the right organization.

Contact information displayed by Hubspot

The Solutions Directory profile can display key contact details that allow leads to reach you directly.

Specify a primary email address for inquiries generated via your Hubspot listing.
Add a phone number if you want prospects to be able to call your team.
Include your main website URL so visitors can review your broader services and case studies.

Make sure these details are routed to people who can respond quickly to new leads from your Hubspot Solutions Directory profile.

Add services and expertise to your Hubspot listing

To attract the right clients, you must clearly describe what you do. The services and expertise fields in the Hubspot partner profile help match your business with customers searching the directory.

Define your Hubspot service offerings

Use the available options to select or describe the services your team provides, such as:

Implementation and onboarding of Hubspot tools
CRM setup and optimization
Marketing automation and campaign management
Sales enablement, consulting, or custom integrations

Choose the options that best reflect your strengths so that Hubspot users looking for those services can easily discover your listing.

Showcase your industry focus and Hubspot experience

Where possible, highlight specific industries or business types that you serve most frequently. When prospects browse the Solutions Directory, they often filter by industry, region, or solution type.

List the verticals where you have the most Hubspot implementation success stories.
Mention any advanced capabilities with specific Hubspot hubs or tools if the profile fields support this detail.

Clear specialization makes it easier for qualified leads to choose your company over a generalist provider.

Configure regions and languages for your Hubspot profile

The Solutions Directory uses regional and language information to connect customers with the best local partners. Setting this up correctly in Hubspot helps you appear in relevant filtered searches.

Select regions served through your Hubspot partner account

In your partner profile settings, find the section that lists countries or regions.
Select each region where your team can actively support clients with Hubspot services.
Save your changes so your Solutions Directory entry updates with the correct coverage map.

If you operate in multiple markets, ensure all major service regions are selected so prospects searching Hubspot partners in those locations can see your profile.

Set supported languages on your Hubspot listing

Many buyers look for partners who can communicate in their preferred language. In your partner profile settings, add the languages your team can support for Hubspot projects.

Include all languages in which you can provide implementation, support, and consulting.
Review the list regularly as you hire new multilingual team members or expand to new markets.

Accurate language settings improve the match between your Hubspot listing and the needs of directory users.

Publish and manage your Hubspot Solutions Directory listing

Once your information is complete, you need to confirm that your profile is published and visible in the Hubspot Solutions Directory.

Turn on your public Hubspot partner profile

In the partner profile settings, look for a toggle or checkbox that controls visibility in the Solutions Directory.
Enable the option that makes your Hubspot partner profile public.
Save the setting and wait for the listing to appear in directory search results.

If you need to temporarily hide your listing, you can return to this area in Hubspot and disable the visibility setting.

Update your Hubspot partner profile over time

Your services, team, and experience evolve, so your Hubspot profile should not remain static. Plan to review the listing on a regular basis.

Update services and regions when you expand your Hubspot practice.
Refresh your description and branding if your positioning changes.
Verify that contact details and website links remain accurate.

Keeping your Hubspot Solutions Directory entry current ensures that prospective clients always see an accurate picture of your capabilities.

Where to find official Hubspot instructions

The configuration options in your account may change over time as the platform evolves. For the latest details and screenshots, always refer to the official Hubspot knowledge base article that explains how to create and add your partner profile to the Solutions Directory. You can review that guide at this Hubspot help center page.

Next steps and further optimization

After your basic Hubspot partner profile is live, focus on optimizing the listing to increase visibility and conversions from the Solutions Directory.

Align your profile copy with the problems you solve for Hubspot users.
Encourage satisfied clients to mention your work with Hubspot in case studies and testimonials on your website.
Monitor incoming leads to confirm that your regions, industries, and services are targeting the right audience.

If you want specialized help with positioning or SEO for your Hubspot-focused services, you can review consulting options at Consultevo, which offers strategic guidance for agencies and solution partners.

By carefully completing each section of your partner profile and keeping it aligned with your evolving services, you will be better positioned to attract high-quality customers who are already invested in the Hubspot ecosystem.

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