How to Use Hubspot's Viral Post Generator Step by Step

Hubspot offers a viral post generator that helps marketers quickly turn ideas into engaging social content without starting from scratch every time.

This guide walks you through how to access the tool, set it up for your brand, generate posts, and refine them so they are ready to publish across your channels.

What the Hubspot Viral Post Generator Does

The Hubspot viral post generator is designed to remove the blank-page problem for social media marketers.

It gives you structured prompts, content ideas, and ready-to-edit post drafts for channels like:

• Instagram feed and Reels captions
• Facebook posts
• LinkedIn updates
• X (Twitter) posts and threads
• Short-form video hooks

Instead of writing every piece from zero, you describe your topic and audience, and the tool suggests copy you can customize.

How to Get Started With Hubspot's Viral Post Generator

You can open the generator directly from the source page at Hubspot's viral post generator page. The interface is intentionally simple so you can move from idea to draft in minutes.

1. Define Your Social Goal

Before you type anything into the Hubspot tool, clarify what you want the post to accomplish. Common goals include:

• Driving traffic to a new blog article or landing page
• Announcing a product launch, feature, or offer
• Building community engagement and conversation
• Repurposing an existing asset (like a video or webinar)

Having a specific goal makes it easier for the generator to produce relevant angles and hooks.

2. Enter Your Topic and Audience Details

On the Hubspot viral post generator page, you'll typically see a main prompt field. Use it to describe:

• Your topic or offer
• Your target audience
• The platform you care about most
• The primary style or tone (e.g., helpful, funny, professional)

A richer initial description leads to better first drafts.

Using Hubspot to Generate Viral Post Ideas

Once your topic and audience are clear, you can use the Hubspot generator to create multiple angles in a single session.

3. Generate a Variety of Hooks

Start by requesting several hooks or opening lines. Strong hooks are essential for viral potential, especially on short-form platforms.

Look for hooks that:

• State a bold benefit or outcome
• Address a common frustration
• Invite curiosity with a question or teaser
• Promise a quick, specific tip or framework

Save the strongest options so you can test them in different versions of your post.

4. Ask Hubspot for Platform-Specific Drafts

Next, use the Hubspot generator to tailor content to the platforms you use most. Each network has its own best practices.

For example, you can request:

• A short, punchy version for X (Twitter)
• A slightly longer story-driven version for LinkedIn
• An Instagram caption with line breaks and a call to action
• Copy designed to be read out loud for Reels or TikTok

Platform-specific drafts help you avoid simple copy-paste posts that feel out of place.

Refining Hubspot Viral Post Output

The generator is a starting point. To make the most of Hubspot outputs, refine each draft so it sounds like your brand and supports your marketing goals.

5. Add Brand Voice and Details

Review each suggested post and customize it to match your tone, terminology, and style guidelines.

Key elements to adjust include:

• Brand phrases, taglines, and preferred vocabulary
• Level of formality and humor
• References to your specific product names or features
• Any required disclaimers or compliance language

Update the prompt if needed so future Hubspot outputs better reflect your voice.

6. Tighten the Structure and CTA

Strong viral posts are clear and action-oriented. Once you have a draft, refine:

• The first sentence: make it specific and benefit-driven
• The body: keep it short, skimmable, and focused on one idea
• The close: include a direct call to action, such as “comment,” “save,” or “click”

You can also ask Hubspot to suggest alternative calls to action if you want more options to test.

Optimizing Hubspot Posts for Engagement

After you are happy with the copy, prepare it for maximum engagement across platforms.

7. Format for Readability

Take each Hubspot-generated post and format it for the platform you will publish on.

Common best practices include:

• Using short sentences and paragraphs
• Adding line breaks to separate key points
• Highlighting numbers, stats, or key phrases
• Keeping hashtags relevant and limited

Readable posts are more likely to be saved, shared, and commented on.

8. Pair Copy With Strong Visuals

Even the best copy from Hubspot performs better with the right visual asset.

Consider pairing your posts with:

• High-contrast images or product photos
• Simple graphics or quote cards
• Short vertical videos or screen recordings
• Carousel slides that expand on the main idea

Update the generator prompts to reference the visual format you plan to use, so the copy aligns with the creative.

Building a Repeatable Hubspot Workflow

To scale your social content, turn the Hubspot viral post generator into a consistent part of your content operations.

9. Batch-Create Content Sessions

Instead of generating one post at a time, schedule weekly or biweekly sessions where you:

1. List key topics, offers, or campaigns
2. Run each through the Hubspot generator
3. Save the best hooks and platform variants
4. Refine and schedule them in your social tool of choice

This reduces context switching and helps you maintain a steady posting cadence.

10. Track Performance and Refine Prompts

Measure how each Hubspot-assisted post performs so you can improve your prompts and angles over time.

Monitor metrics such as:

• Impressions and reach
• Engagement rate (likes, comments, shares, saves)
• Click-through rate to your site
• Follower growth correlated with specific content types

Use this data to adjust future prompts, focusing on hooks and formats that reliably perform well.

Integrating Hubspot Content With Your Marketing Stack

The viral post generator works best when it is part of a broader marketing system.

You can connect its output to workflows such as:

• Content calendars and editorial planning
• Email campaigns that reuse top-performing social angles
• Blog posts and landing pages that expand on viral topics
• Paid campaigns that test high-performing organic hooks

For advanced funnel building and analytics beyond the generator itself, you can also explore specialized partners like Consultevo to refine strategy and implementation.

Next Steps With the Hubspot Viral Post Generator

You are now ready to use the Hubspot viral post generator as a reliable engine for social ideas and drafts.

To put this into action:

1. Visit the official generator page on the Hubspot site.
2. Clarify your topic, audience, and primary platform.
3. Generate multiple hooks and platform-specific drafts.
4. Customize them to match your brand voice and visual assets.
5. Publish, track performance, and refine your prompts over time.

By following this workflow, you can consistently turn raw ideas into polished social posts while saving time and keeping your content strategy focused on what actually engages your audience.