Hubspot Sales Words Guide for Higher Conversions
Sales teams using Hubspot often wonder why some messages close deals while others are ignored. The answer is frequently in the specific words you choose. Strategic, emotionally charged language can turn a simple sentence into a powerful conversion tool.
This guide distills the core lessons from HubSpot’s classic list of high-converting words and phrases, and turns them into a practical, step-by-step process you can apply to every email, call script, and sales page.
Why Hubspot Power Words Work in Sales
The original HubSpot resource highlights that certain words consistently boost response and close rates. These words work because they tap into basic psychological triggers.
In modern sales copy, strong words usually do one or more of the following:
- Create urgency or a fear of missing out.
- Reduce perceived risk and friction.
- Increase curiosity and interest.
- Highlight clear, concrete benefits.
- Make the offer feel personal and tailored.
When you borrow this approach from HubSpot and apply it systematically, your outreach becomes more persuasive without feeling pushy.
Core Categories of Hubspot-Inspired Sales Words
Based on the original HubSpot article, you can group effective sales words into a few practical categories. Use these groups as a checklist when writing or editing outreach.
1. Urgency and Scarcity Words
These words encourage prospects to act sooner instead of delaying a decision.
- Now
- Today
- Limited
- Last chance
- Deadline
Use them sparingly and honestly. Artificial urgency will damage trust and undermine your Hubspot-driven campaigns over time.
2. Risk-Reduction and Safety Words
Prospects often hesitate because they fear making a bad choice. Words that lower risk help them move forward.
- Guaranteed
- Proven
- Secure
- No obligation
- Cancel anytime
Combine these terms with specific policies or data. For example, if you manage your CRM via Hubspot, you can reference real security features, clear refund terms, or case studies.
3. Curiosity and Interest Builders
Curiosity-based language makes people want to read the next sentence or click the next link.
- Secret
- Discover
- Hidden
- Little-known
- Behind the scenes
Use these in subject lines, preview text, and opening sentences. They fit especially well in sequences managed through tools like Hubspot where subject line performance can be A/B tested.
4. Benefit and Outcome Words
Outcome-oriented language moves the focus from your product features to the results the buyer will experience.
- Save time or money
- Increase revenue or leads
- Grow your pipeline
- Simplify your process
- Streamline workflows
When you configure your CRM or marketing automation inside Hubspot, pair these words with metrics pulled from your reports to make claims credible.
5. Personalization and Connection Words
Words that make messages feel one-to-one consistently perform better than generic language.
- You
- Your team
- For you
- Tailored
- Custom
Hubspot makes personalization easier with contact tokens and smart content. Combine those technical features with these words to craft highly targeted, relevant messages.
Step-by-Step: Applying the Hubspot Word List to Your Copy
Use this simple workflow every time you draft or improve a sales asset. It works for email templates, landing pages, call scripts, and outreach messages.
Step 1: Define the Single Desired Action
Before writing a word, clarify what you want the reader to do. Examples include:
- Book a demo call.
- Reply with a question.
- Start a free trial.
- Sign a proposal.
Hubspot reporting will give you better data if each message has one clear call to action that you can measure.
Step 2: Draft Your Message Without Editing
Write your first version quickly. Focus on clarity and accuracy, not perfect phrasing. Include:
- A direct subject line or opening statement.
- One or two sentences describing the problem.
- A short explanation of your solution.
- A single, specific call to action.
At this stage, do not worry about including every powerful sales word from the HubSpot article. You will optimize in the next step.
Step 3: Layer in Hubspot-Inspired Power Words
Now revise your draft using the categories above. Ask yourself:
- Can I add an urgency word without exaggerating?
- Where can I reduce perceived risk with a clear guarantee?
- Is there a place where curiosity would improve opens or clicks?
- Have I clearly stated outcomes in the buyer’s language?
- Does the message feel personal and direct?
Limit yourself to a few strong words per paragraph. The best-performing copy, as shown in the HubSpot resource, sounds natural and conversational, not like a list of buzzwords.
Step 4: Cut Weak, Vague, or Filler Words
Power words only stand out when your copy is lean. Remove or replace:
- Vague terms like “solution,” “stuff,” or “things.”
- Extra qualifiers such as “very,” “really,” or “just” when they add no meaning.
- Redundant phrases that restate the same point.
Short, sharp sentences tend to outperform long, tangled ones in Hubspot email sequences and on sales pages.
Step 5: Test, Measure, and Refine
The original HubSpot article emphasizes experimentation. No list of words will work perfectly in every market or segment, so test.
- A/B test subject lines that use different power words.
- Compare reply rates on two outreach templates.
- Monitor click-through rates to calls to action.
- Iterate based on real performance metrics.
Use your CRM and email analytics to track these tests. Over time, you will build a private, data-backed word list that works best for your specific audience.
Examples of Hubspot-Style Sales Copy Upgrades
Use the following examples as models when rewriting your own messages.
Example 1: Cold Email Subject Line
Before: “Quick question about your software”
After: “Hidden way to save 5 hours a week on your software setup”
This improves curiosity, outcome focus, and specificity, mirroring principles taught in the HubSpot article.
Example 2: Call-to-Action Sentence
Before: “Let me know if you’d like to talk.”
After: “Book a quick, no-obligation 15-minute call today to see exactly how this could work for your team.”
The second version uses urgency, risk reduction, and clear outcomes.
Example 3: Landing Page Subheading
Before: “Manage your leads better”
After: “Proven way to capture, nurture, and close more leads automatically”
The improved version highlights proof, outcomes, and automation, echoing many examples from the HubSpot sales resource.
Connecting Hubspot Language to Your Overall Strategy
Strong wording is only one part of a winning sales system. To get the full benefit, connect your copy improvements with your tools, processes, and analytics.
- Use CRM data to personalize messages at scale.
- Align sales and marketing so landing pages, ads, and emails speak the same language.
- Document your best-performing phrases in a team playbook.
- Train new reps using real examples from your highest-converting campaigns.
For deeper strategic help with implementation, you can work with specialists such as Consultevo, who focus on optimizing sales systems and messaging.
Where to Learn More from HubSpot
The ideas in this article originate from the classic HubSpot list of high-impact sales words. To explore the full breakdown and original examples, review the source here: HubSpot: The Ultimate List of Words That Sell.
Use that list together with the practical workflow above to transform every sales email, script, and page you publish. Over time, small wording changes—applied consistently and measured carefully—can compound into a significant increase in revenue and pipeline quality.
Need Help With Hubspot?
If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.
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