Hupspot Website Design Guide: Fix 15 Costly Mistakes

Building a high-performing site in Hubspot starts with avoiding common website design mistakes that confuse visitors, slow down pages, and hurt conversions. This guide breaks down the most frequent issues and shows you how to fix them using best practices inspired by HubSpot’s own website design recommendations.

1. Clarify Your Homepage Message in Hubspot

The biggest design mistake is a homepage that does not clearly say who you are, what you do, and who you help.

When you build or edit your homepage in Hubspot:

Place a short, clear headline above the fold.
Add a subheading that explains the main benefit.
Use a primary call-to-action (CTA) button such as “Get a Demo” or “Start Free Trial.”

Every section should support this main message instead of distracting from it.

2. Improve Navigation UX in Your Hubspot Menu

Confusing navigation is another common issue. Visitors should reach key pages in one or two clicks.

Limit top-level menu items to your most important categories.
Use clear labels like “Pricing,” “Resources,” and “Contact.”
Group related pages into dropdowns to reduce clutter.

Within Hubspot, keep navigation consistent across templates so users never feel lost.

3. Use Responsive Layouts in Hubspot

Mobile traffic is often more than half of total visitors. A layout that breaks on smaller screens will kill conversions.

When designing in Hubspot:

Choose responsive themes and modules.
Test layouts on mobile, tablet, and desktop.
Avoid full-width images that push all content below the fold on phones.

Check forms, CTAs, and menus on mobile to guarantee they are easy to tap and read.

4. Fix Slow Pages in Your Hubspot Site

Slow pages frustrate visitors and hurt rankings. Many speed problems come from oversized images and heavy scripts.

To speed up a Hubspot page:

Compress images before upload.
Use modern formats like WebP where possible.
Limit unnecessary plugins, tracking codes, and popups.
Use caching and a CDN where available.

Regularly test performance using tools like PageSpeed Insights or your preferred monitoring solution.

5. Simplify Visual Design in Hubspot Templates

Busy pages with too many fonts, colors, and shapes distract users from your main offer.

Stick to one or two fonts and a simple color palette.
Use whitespace to separate sections.
Highlight only primary CTAs with your main accent color.

In Hubspot templates, lock in a style guide so your team cannot accidentally introduce visual noise.

6. Make CTAs Stand Out on Hubspot Pages

Hidden or weak calls-to-action are a classic website mistake. Visitors should always know the next step.

Optimize your Hubspot CTAs by:

Using action-based text such as “Schedule a Call” or “Download the Guide.”
Giving each page one primary CTA goal.
Placing CTAs above the fold and again near the bottom of the page.

Use contrasting colors and enough space around buttons to make them impossible to miss.

7. Improve Readability in Hubspot Content Blocks

Dense paragraphs and tiny fonts make visitors bounce quickly.

To improve readability on Hubspot pages:

Use short paragraphs and descriptive headings.
Add bullet points to break down complex ideas.
Choose a font size that is comfortable on both desktop and mobile.

Readable text keeps visitors engaged long enough to understand your offer.

8. Strengthen Visual Hierarchy in Hubspot Sections

Visual hierarchy tells visitors what matters first. Without it, every element competes for attention.

In your Hubspot layouts:

Use larger text for headlines and smaller text for details.
Place the most important content near the top.
Use color and contrast to highlight key actions and messages.

A clear hierarchy leads the eye from headline to value statement to CTA.

9. Avoid Stocky Imagery in Hubspot Media Libraries

Generic stock photos can make your brand feel untrustworthy or forgettable.

When adding images in Hubspot:

Use real product screenshots where possible.
Include authentic team photos and customer imagery.
Align images with the specific message of the page section.

Always compress and properly size images to avoid slowing down pages.

10. Use Trust Signals on Key Hubspot Landing Pages

High-intent pages need social proof and clarity to reduce friction.

Add testimonials, reviews, and case studies.
Show recognizable client logos when you have permission.
Include security and privacy assurances near forms.

Hubspot landing pages that combine strong CTAs with credible proof convert far better than pages that only talk about features.

11. Clean Up Forms in Hubspot

Long or confusing forms are a major conversion killer.

Optimize forms in Hubspot by:

Asking only for essential fields at first contact.
Using clear labels and inline error messages.
Explaining why you need certain information.

Consider multi-step forms for complex offers so visitors do not feel overwhelmed.

12. Plan Content Structure with Hubspot in Mind

Poor content structure makes it hard for users and search engines to understand your site.

When mapping content for your Hubspot implementation:

Group related topics into logical clusters.
Create pillar pages and supporting articles.
Use internal links to connect themes and guide users.

Clear structure supports better UX and more consistent conversions.

13. Ensure Accessibility Across Hubspot Templates

Ignoring accessibility excludes users and can lead to legal risk.

Make your Hubspot pages more accessible by:

Using proper heading order (H1, H2, H3).
Providing alt text for images.
Maintaining sufficient color contrast.
Ensuring all important actions are keyboard navigable.

Accessible design usually improves overall usability for every visitor.

14. Track Behavior and A/B Test in Hubspot

Design mistakes often remain hidden until you look at real behavior.

Use analytics and testing to refine your Hubspot site:

Monitor bounce rate, time on page, and conversion rate.
Run A/B tests on headlines, CTAs, layouts, and forms.
Iterate based on data, not assumptions.

Small data-driven tweaks can produce significant gains over time.

15. Create a Continuous Improvement Process for Hubspot

Website design is never finished. New content, offers, and devices all change user expectations.

Build an ongoing process around your Hubspot implementation:

Review priority pages monthly for UX issues.
Collect feedback from sales, support, and customers.
Update templates and components rather than one-off pages.
Document standards for navigation, CTAs, content, and imagery.

Consistent maintenance prevents small design issues from becoming conversion problems.

Next Steps: Apply These Fixes to Your Hubspot Website

To put this guide into action, audit your current pages against the 15 mistakes above. Start with home, pricing, and main landing pages, then roll updates into shared Hubspot templates and modules.

If you need strategic support beyond the platform, a specialized consultancy like Consultevo can help you align design, SEO, and conversion optimization. Combine these website design best practices with consistent measurement, and your Hubspot site will deliver better user experience, stronger engagement, and higher-quality leads over time.

Need Help With Hubspot?

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