How to Set Up AI Brand Voice in Hubspot
Using Hubspot to define an AI-driven brand voice lets you keep content consistent across tools, teams, and channels while saving time on manual editing.
This guide explains how to configure, test, and refine your AI brand voice so every piece of generated content reflects your style and tone.
What Is AI Brand Voice in Hubspot?
AI brand voice in Hubspot is a centralized set of rules that tells content tools how to write on your behalf. Once configured, it is applied to supported AI features so the output aligns with your organization’s style.
Instead of rewriting content after it is generated, you define the brand personality once, then reuse it whenever you work with AI-powered tools.
Where Hubspot AI Brand Voice Is Used
After you configure AI brand voice, Hubspot can apply it to supported tools, such as:
- AI content assistants used in editors
- AI-powered writing or rewriting suggestions
- Other compatible AI features as they are released
Availability may vary by subscription type and account settings, so check your current feature access before relying on it across all teams.
Access Requirements for Hubspot AI Brand Voice
Before setting up AI brand voice, confirm you can use AI tools within your account.
- You must have access to Hubspot AI features according to your subscription and region.
- Your user permissions need to allow editing of account-level settings.
- Your super admins may also manage whether AI tools are enabled for the entire portal.
If you cannot see AI options, contact a super admin or review your account settings page.
How to Create Your First Brand Voice in Hubspot
Follow these steps to create a new AI brand voice in your settings.
Step 1: Navigate to the Brand Voice Settings
- Log in to your Hubspot account.
- Go to the settings area using the main navigation.
- In the sidebar, locate the section dedicated to brand, content, or AI tools (names can vary slightly by product update).
- Select the option related to AI brand voice or brand settings.
The brand voice area will show any existing profiles, plus controls to add or edit them.
Step 2: Start a New Brand Voice Profile
- Click the button to create a new brand voice.
- Give the profile a clear name, such as your company name or a specific content type (for example, “Corporate Blog” or “Support Articles”).
- Add a short description so teammates understand when they should use this profile.
Using descriptive names helps teams choose the correct voice when they work with Hubspot content tools.
Step 3: Provide Sample Content or Guidelines
To train the AI brand voice, you can usually provide one or both of the following:
- Sample content that represents your ideal writing style
- Written guidelines explaining tone, personality, and formatting rules
Examples of good input for Hubspot AI brand voice include:
- Published blog articles that are already on-brand
- Knowledge base articles written in the correct style
- Messaging guidelines, such as tone-of-voice documents
Avoid content that is off-brand or highly inconsistent, since the AI will try to mirror what you provide.
Step 4: Configure Tone and Style Attributes
Alongside your examples, some Hubspot tools let you set structured attributes. These can include:
- Overall tone (for example, friendly, professional, direct, playful)
- Formality level (formal, neutral, or casual)
- Audience type (such as prospects, customers, or partners)
- Regional spelling or language preferences
Use these fields to reinforce rules that may not be obvious from your sample text alone.
Step 5: Save and Generate the AI Brand Voice
- Review all your inputs, including sample content, written rules, and selected attributes.
- Click the option to save or generate your brand voice.
- Wait while Hubspot analyzes the input and creates the AI profile.
Once generated, you will be able to preview how the AI describes your style and what types of language it prefers.
Testing and Refining Your Hubspot Brand Voice
After the first setup, always test the AI brand voice before rolling it out widely.
Test Your Brand Voice Inside Hubspot Tools
- Open a content editor that supports AI assistance.
- Make sure your new brand voice profile is selected, if applicable.
- Ask the AI to write or rewrite a short piece of content using your usual prompts.
Compare the generated text against your real content. Check for:
- Consistency with your tone and vocabulary
- Correct level of formality
- Accurate use of product names and key phrases
- Clarity and structure that fits your brand
Refine the Brand Voice Settings
If the writing does not fully match your expectations, go back to the brand voice settings in Hubspot and refine:
- Replace or improve the sample content with more accurate examples.
- Clarify your written guidelines using specific, concrete rules.
- Adjust tone and style attributes to better reflect your brand personality.
Then regenerate or update the AI brand voice and repeat your tests until the results are reliable.
Managing Multiple Hubspot Brand Voices
Many organizations need more than one way of writing. Hubspot supports multiple brand voices so you can cover distinct use cases without confusion.
Creating Brand Voices for Different Teams
You might set up separate profiles for:
- Marketing campaigns and promotional emails
- Knowledge base and help center content
- Product updates and technical documentation
- Executive communications or thought leadership
Each profile can use different examples and tone settings, all managed centrally within your Hubspot account.
Switching Between Brand Voices in Editors
When working in a compatible editor, users may be able to choose which brand voice profile should guide AI output. Encourage teams to:
- Select the correct profile before generating new content.
- Document when to use each profile in your internal playbooks.
- Review AI output carefully, especially when switching voices.
Governance, Privacy, and Control in Hubspot
Because brand voice is account-level, governance matters. Make sure only trusted users can change critical settings.
- Limit brand voice editing to admins or content owners.
- Review the AI and data usage policies associated with your subscription.
- Regularly audit brand voice profiles to remove outdated or unused versions.
For full details on permissions, data handling, and feature behavior, always reference the official Hubspot documentation.
Best Practices for Long-Term Success
To maintain a strong AI brand voice over time, follow these practices:
- Update sample content as your brand evolves.
- Document internal standards that complement your Hubspot settings.
- Ask writers to flag any recurring issues with AI output.
- Schedule a periodic review of all brand voice profiles.
This ongoing maintenance helps keep automated writing aligned with real-world brand changes.
Helpful Resources
Use these links to learn more and improve your setup:
- Official guide on setting up AI brand voice in Hubspot: Hubspot Knowledge Base Article
- Strategy and implementation support: Consultevo
By carefully configuring your AI brand voice in Hubspot and revisiting it regularly, you can scale content creation while staying fully on-brand across every channel.
Need Help With Hubspot?
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