Using Hubspot Social Network Data for Smarter Marketing

The original Hubspot research into the world’s largest social networks offers a practical foundation for marketers who want to prioritize platforms, allocate budgets, and plan campaigns based on audience size and behavior instead of guesswork.

By understanding how major networks compare, you can decide where to publish content, how frequently to post, and which formats deserve the most attention for your specific audience and goals.

Why Hubspot Social Network Research Still Matters

Even as platforms evolve, the core lesson from the classic Hubspot list of top social networks remains the same: your marketing results depend on choosing the right channels, not just creating more content.

The source article highlights how networks differ in size and purpose, showing that each platform attracts a distinct user base. This perspective helps you avoid spreading your team too thin and encourages a focused, data-informed approach.

• Large networks offer scale but high competition.
• Smaller or niche communities offer deeper engagement.
• Different networks support different content types and formats.

Anchoring your strategy to verified platform data rather than trends or personal preference typically leads to more predictable performance across campaigns.

Step-by-Step: Turn Hubspot Network Data Into a Plan

You can translate the historical Hubspot insights on large social networks into a simple, repeatable planning process.

1. Map Your Audience to Major Networks

Use the network descriptions and relative size data from the original Hubspot article on top social sites to identify which platforms match your ideal customers.

Start with questions like:

• Are you targeting consumers, professionals, or a mix?
• Is your product highly visual, community-driven, or information-heavy?
• Do your buyers prefer quick updates or long-form discussion?

Then group networks into three tiers:

1. Primary platforms: where your core audience clearly spends time.
2. Secondary platforms: where some relevant segments participate.
3. Experimental platforms: where you test new formats or emerging audiences.

2. Define Goals Per Social Network

Once you know which networks matter most, connect each channel to a specific goal rather than trying to achieve everything everywhere.

• Brand awareness and reach.
• Lead generation and list building.
• Sales enablement and product education.
• Customer support and community-building.

Try to assign one primary goal and one secondary goal to each network. This clarity will shape which metrics you track and what content you create.

3. Design Content Types for Each Platform

The large social networks highlighted by Hubspot are not interchangeable. Their audiences respond differently to content formats, tone, and posting rhythm.

Build a simple matrix that links platforms to formats:

• Visual networks: focus on images, carousels, short video clips, and story-style updates.
• Professional or B2B networks: focus on thought leadership, case studies, data insights, and event promotion.
• Community-driven networks: focus on discussions, comments, polls, and user-generated content.

Repurpose ideas across channels, but always adapt the presentation and call-to-action to match how users behave on that platform.

Building a Hubspot-Inspired Social Media Framework

The early Hubspot list of major networks can serve as a blueprint for a simple, scalable operating model that you can refine over time.

4. Create a Channel Priority Ladder

Instead of treating every network as equal, build a ladder that ranks platforms based on strategic value and proven performance.

1. Tier 1: Core networks that receive the majority of your content and budget.
2. Tier 2: Support networks where you maintain a presence and repurpose successful content.
3. Tier 3: Test networks used for experimentation with new formats or audiences.

Review this ladder quarterly. Use performance data to promote or demote platforms as your audience or objectives shift.

5. Align Posting Cadence With Network Size

Larger networks tend to require more frequent updates simply due to the volume of content competing for attention. The Hubspot view of major networks reinforces the idea that you should not mirror the same posting schedule everywhere.

Consider these guidelines:

• High-volume networks: post multiple times per day with strong variation in format.
• Mid-sized networks: post daily or several times per week with consistent themes.
• Niche communities: post fewer but deeper, higher-value pieces and invest time in replies and discussion.

Calibrate cadence based on engagement rather than habit. If performance drops as you increase posts, scale back and focus on quality.

6. Set Measurement Rules Per Network

A simple measurement framework prevents you from chasing vanity metrics. Use what the Hubspot research implies about platform roles to define channel-specific KPIs.

For each network, decide:

• One visibility metric: impressions, reach, or views.
• One engagement metric: clicks, comments, shares, or saves.
• One business metric: leads, sign-ups, demos, or revenue influenced.

Track trends over time instead of one-off spikes so you can see which networks steadily contribute to your pipeline.

Optimizing With Hubspot-Style Iteration

A major lesson from the structured approach in the Hubspot article is the value of disciplined iteration: start with known big platforms, then continually refine strategy based on performance data.

7. Run Platform-Level Experiments

Systematic experimentation uncovers which networks and formats deserve more investment. A basic test cycle might include:

1. Choose one variable per test (headline style, post time, format, or call-to-action).
2. Run the variant on one or two networks for a fixed period.
3. Compare performance against your baseline content.
4. Roll out winners to additional platforms.

Over time, you will discover network-specific best practices that are more reliable than generic advice.

8. Document a Lightweight Playbook

To keep your strategy consistent as you add team members, distill your insights into a short internal playbook inspired by the structured clarity of the Hubspot list.

Include sections such as:

• Channel overview and audience snapshot.
• Primary and secondary goals per platform.
• Recommended content formats and examples.
• Posting cadence and timing windows.
• Core KPIs and reporting rhythm.

Update this playbook as you gather new data or add emerging networks to your mix.

Next Steps: Apply Hubspot Lessons to Your Stack

If you want help translating these Hubspot-style insights into a modern, integrated marketing stack, consider working with a specialist agency that focuses on analytics-driven growth.

One option is to explore services from Consultevo, where teams often combine structured research, channel strategy, and performance optimization into a single roadmap for social and content channels.

Use the framework above as your starting point, then tailor it to your industry, resources, and tools. By grounding your social media strategy in structured data and disciplined iteration, you ensure that every platform you choose contributes meaningfully to your marketing and revenue goals.