Understanding SEO Crawl Errors in Hubspot

Search engines can only rank content they can crawl and index, so understanding crawl errors in Hubspot is essential for reliable organic visibility. When pages are blocked, return the wrong status code, or cannot be found, your SEO performance and reporting accuracy both suffer.

This guide explains the main crawl error types surfaced in Hubspot, what they mean in practical terms, and step-by-step ways to resolve them so your content can be discovered and indexed correctly.

How Hubspot surfaces SEO crawl errors

Within your SEO tools, Hubspot compiles crawl issues that can prevent pages from being indexed or properly evaluated by search engines. These errors usually come from one of two sources:

Search engine reporting (for example, Google Search Console data synced into your portal)
Hubspot’s own inspections of live URLs on your domain

The goal is to help you quickly identify which pages have technical problems and to prioritize fixes that will have the greatest impact on organic search traffic.

Key SEO crawl error types in Hubspot

Most problems fall into a few core categories that appear frequently in SEO diagnostics. The same categories are reflected inside Hubspot so you can interpret them consistently across tools.

Soft 404 errors reported in Hubspot

A soft 404 occurs when a page looks like a missing page to a search engine but still returns a 200 OK status code instead of a 404 Not Found or 410 Gone. Common situations include:

Thin placeholder pages with almost no unique content
Old product or offer pages that say “this item is unavailable” but do not return a 404
Search or filter pages with empty results and no helpful content

Search engines may treat these URLs as errors, which weakens crawl efficiency and can dilute the value of your internal links.

How to fix soft 404 errors in Hubspot-managed content

Confirm user value. Decide whether the page should exist. If it serves no purpose, it should not respond with 200 OK.
Return a proper status code. For pages that are gone for good, configure them to return 404 or 410 through your CMS or server.
Redirect where appropriate. If there is a better replacement page, implement a 301 redirect to the most relevant live URL.
Strengthen content. When the page should remain indexable, expand it with substantial, unique content so it is no longer treated as a soft 404.

After updating the page or redirect, request re-crawling through your search console so the change is picked up faster and the error clears from Hubspot reports over time.

Excluded crawled pages in Hubspot

Another category you will see is URLs that have been crawled but excluded from the index. Hubspot reflects this status when search engines deliberately choose not to index a page even though they could access it.

Typical causes include:

Duplicate or near-duplicate content across multiple URLs
Very low-value or auto-generated pages
Pages that are canonicalized to another URL

These are not always errors; sometimes they are expected behaviour, especially for filtered or tracking parameter URLs. However, you should check that your important landing pages are not stuck in an excluded state.

Steps to address excluded pages in Hubspot

Identify priority URLs. Focus on pages that should be driving traffic or conversions but appear as excluded.
Review canonical tags. Confirm the canonical points to the correct URL and that it is self-referential when appropriate.
Enhance uniqueness. Add original copy, media, or structured data so each page provides clear value.
Improve internal linking. Link to the page from relevant, high-authority pages in your site structure.

As changes are made, search engines will re-evaluate whether those URLs deserve to be indexed and Hubspot will reflect updated indexation status.

Blocked pages in Hubspot crawl reports

Blocked URLs are pages that search engines are instructed not to crawl. Hubspot highlights them because they can hide content you expect to rank or interfere with technical audits.

Robots.txt blocked URLs in Hubspot

The robots.txt file tells crawlers which sections of your site are off-limits. When a URL is disallowed, search engines will not fetch its content. Hubspot reports these cases so you can double-check that the rules support your SEO goals.

Blocking is suitable for:

Admin and login pages
Internal search results
System or test environments

Blocking is risky for:

Primary landing pages and blog posts
Category or pillar pages you want to rank
Any URL that receives external links or ad traffic

Fixing robots.txt blocking discovered in Hubspot

Open your robots.txt file. Review all Disallow rules for major folders or patterns.
Locate affected URLs. Cross-check against the blocked URLs listed in your Hubspot SEO or crawl reports.
Remove or narrow rules. If important content is blocked, edit rules to exclude only low-value or private paths.
Validate visibility. Use a “URL inspection” tool in your search console to confirm the page can now be crawled.

Noindex directives flagged in Hubspot

Another way pages get blocked from indexing is through a noindex directive. Hubspot can surface pages where search engines are allowed to crawl the content but are asked not to include it in results.

Noindex is commonly used on:

Thank-you pages and confirmation screens
Paginated archives with low unique value
Duplicate content variants meant only for internal use

Problems arise when noindex is accidentally applied to revenue-driving landing pages or pillar resources.

Correcting noindex issues in Hubspot workflows

Audit templates and settings. Check whether the noindex tag comes from a global template, page-specific setting, or script.
Remove noindex from key pages. For URLs that should rank, ensure the meta robots tag does not contain noindex and the HTTP header is not sending it either.
Keep intentional noindex pages. Retain the directive on utility or duplicate pages to keep the index clean.

Using Hubspot data to prioritize technical SEO fixes

Not every crawl error deserves immediate action. Prioritization ensures your effort produces meaningful organic growth.

Focus areas to tackle first in Hubspot

High-traffic pages with errors. Fixing crawl or index problems here typically delivers the largest gains.
Revenue or lead-generation content. Make sure these URLs are indexable and serve the correct status codes.
Core navigation pages. Any pillar, category, or main menu item should be crawlable, indexable, and free of blocking directives.

Use engagement metrics and conversion data from your analytics tools plus Hubspot reporting to decide which issues matter most.

Best practices for ongoing SEO health in Hubspot

Once the biggest crawl and index problems are fixed, adopt a simple maintenance routine within Hubspot and your connected tools.

Review crawl error reports on a regular schedule.
Check new templates for correct status codes and meta tags.
Document rules for redirects, decommissioning pages, and using noindex.
Coordinate with developers when changing robots.txt or server rules.

For deeper strategic support around technical SEO, you can also work with a specialist agency such as Consultevo, which focuses on scalable optimization and analytics.

Learn more about crawl errors beyond Hubspot

To explore the original reference documentation, see the official guide on understanding SEO crawling errors in Hubspot’s knowledge base. Combining that documentation with the practical steps outlined above will help you keep your site cleanly crawlable, accurately indexed, and better positioned for sustainable search growth.

Need Help With Hubspot?

If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.

Scale Hubspot

“`