Hubspot guide to fixing Facebook ad account issues

When your Facebook ad account stops working correctly with Hubspot, reporting, lead syncing, and audience management can all break down. This step-by-step guide explains how to diagnose and resolve the most common Facebook Ads connection issues so your campaigns track and sync reliably again.

The process below is based on the official Facebook ads account troubleshooting documentation and walks you through permissions, ad account setup, and data sync checks inside your tools and profiles.

How Hubspot connects to Facebook Ads

Before you troubleshoot, it helps to understand how Hubspot connects to Facebook Ads. The connection relies on three main elements:

Your personal Facebook profile and its permissions
Your Facebook Business Manager / Meta Business account
The Facebook ad accounts and pages you use for campaigns

Hubspot uses an app-level connection to your Facebook profile. That profile must have the correct roles on the ad account and page you want to manage. If any of these permissions are missing or revoked, tracking and syncing can fail.

Initial checks inside Hubspot

Start inside your portal to confirm whether the integration is active and which ad accounts are connected.

1. Confirm the Facebook Ads integration status in Hubspot

In your account, go to your main navigation and open the Ads settings area.
Look for the Facebook Ads connected accounts list.
Verify that your desired ad account appears as Connected.

If the connection is missing or shows an error, you may need to reconnect the integration with your Facebook login.

2. Reconnect the Facebook account in Hubspot

From Ads settings, choose to connect or reconnect Facebook Ads.
Log in with the same Facebook profile that owns or manages the ad account.
When Facebook shows permission prompts, grant all requested ad and page permissions to the Hubspot app.
Return to Ads settings and confirm that the correct ad account is selected and active.

This refresh often fixes expired tokens or outdated permissions between Facebook and your portal.

Verify Facebook permissions outside Hubspot

If reconnecting does not solve the issue, the next step is to check user roles and permissions directly in Facebook and Meta Business tools.

3. Check your Facebook profile and roles

The Facebook profile you use to connect to Hubspot must have appropriate access in Business Manager.

Log in to Facebook with the same profile used for the integration.
Open Meta Business Settings.
Check that you are listed under Users > People with full access to the correct business.
Confirm that you have at least Advertiser or Admin access to the ad account and page you want to use.

If you do not have sufficient access, ask a Business Manager admin to upgrade your role, then refresh the integration back in your portal.

4. Confirm ad account ownership and status

Hubspot can only work with live advertising assets. Make sure the ad account you are trying to use is in good standing.

In Meta Business Settings, open Accounts > Ad Accounts.
Select the ad account used for your campaigns.
Verify that the account is not disabled, closed, or restricted.
Confirm currency and time zone are correctly configured.

If the ad account is disabled or under review, resolve that status with Meta support before trying to sync it again.

Common connection problems between Hubspot and Facebook Ads

Below are frequent issues you might see when your Facebook ad account is connected to Hubspot, along with the underlying causes to check.

5. Ad account not appearing in Hubspot

When you try to connect an account, your intended ad account might not show in the list. Typical reasons include:

Your Facebook profile does not have sufficient role or ownership.
The ad account is linked to a different Business Manager than the one you manage.
The ad account is disabled or in a restricted status.

Resolve these inside Meta Business tools, then disconnect and reconnect the Facebook Ads integration so Hubspot can refresh the list of available accounts.

6. Facebook campaigns not syncing or visible

Sometimes the ad account connects, but individual campaigns do not appear in the Ads tool. Check the following:

The campaign is active and not deleted.
The campaign was created in the same ad account you connected.
Reporting dates inside the Ads tool match the campaign run dates.

If campaigns are still missing, try:

Disconnecting the Facebook ad account in Ads settings.
Clearing your browser cache or using an incognito window.
Reconnecting the account and forcing a fresh sync.

7. Lead syncing issues from Facebook lead ads

If you use Facebook lead ads, you expect new leads to create or update contacts in your CRM. When that does not happen, investigate:

Which Facebook page is associated with your lead ad form.
Whether that page is connected to your ad account in Meta Business.
Whether the same page is connected and authorized in your portal.

Leads may fail to sync if the page or form permissions were changed or revoked. Reauthorize your page during the Facebook connection process and confirm the correct form mapping in your Ads tool.

Resetting the Hubspot–Facebook connection

When issues persist after basic checks, a full reset of the integration can clear out stale tokens or outdated permissions.

8. Disconnect Facebook Ads from Hubspot

Go to Ads settings in your portal.
Find the connected Facebook account.
Click the option to disconnect or remove the integration.
Confirm the removal when prompted.

This removes the app connection from your portal but does not delete any campaigns in Facebook.

9. Remove the Hubspot app from Facebook

Log in to Facebook with the profile used for the integration.
Open your Business Integrations or Apps and Websites settings.
Find the app that connects your portal to Facebook Ads.
Remove the integration to revoke all existing permissions.

After removal, you have a clean slate and can authorize the connection again with the most current settings.

10. Reconnect Facebook Ads to Hubspot

Return to Ads settings in your portal.
Click to connect a Facebook Ads account.
Log in to Facebook and grant all requested permissions when prompted.
Select the specific ad accounts and pages you want to allow.
Finish the authorization and confirm that campaigns populate in the Ads tool.

Once reconnected, monitor new leads and campaign metrics to verify that syncing is restored.

Best practices for stable Hubspot Facebook Ads tracking

To avoid repeating connection problems, follow these operational recommendations.

Limit how often you change or remove user roles in Meta Business for key advertising admins.
Use a dedicated business email for the Facebook profile that manages the ad account.
Keep at least two admins on the Business Manager so one can repair access if another loses login credentials.
Avoid frequently deleting or recreating ad accounts; instead, pause or archive campaigns.

You can also review your broader ad strategy, funnel tracking, and CRM automation setup. A specialist agency such as Consultevo can help you optimize the entire acquisition workflow around your CRM and reporting stack.

Where to find official Hubspot troubleshooting details

This guide summarizes the most common steps, but you can always refer to the official help article for the most up-to-date instructions and screenshots. Visit the original documentation here: Facebook ads account troubleshooting.

By methodically checking permissions, ad account status, and integration settings, you can quickly restore a reliable connection between your Facebook campaigns and your CRM data and make sure every click, lead, and conversion is tracked correctly.

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