Hupspot Social Selling Video Guide

Hubspot has shown that social selling with short, personalized video can transform cold outreach into warm, high-converting conversations. This step-by-step guide walks you through how to plan, record, and send compelling social selling videos that grab attention, build trust, and get more meetings on your calendar.

Why Hubspot Style Social Selling Videos Work

Traditional cold calls and generic emails are easy to ignore. Buyers are busy, inboxes are crowded, and trust is low. Short videos modeled after the Hubspot social selling approach stand out because they feel human, relevant, and fast to consume.

Video outreach works because it:

• Creates an instant human connection with your face, tone, and personality.
• Shows prospects you did your homework and understand their world.
• Communicates complex ideas quickly without long text blocks.
• Makes it harder to ignore than a standard email line of text.

Instead of sending long pitches, you send short, helpful clips tailored to your prospect’s context, just like the examples demonstrated on the original Hubspot social selling video article.

Essential Elements of a Hubspot Inspired Social Selling Video

Before you hit record, you need a simple structure. Most effective social selling videos borrow a similar flow to the one highlighted in the Hubspot resource:

1. Relevant hook – Prove in the first seconds that the video is specifically for this prospect.
2. Clear context – Explain briefly who you are and why you are reaching out.
3. Personalized value – Share one or two insights tied directly to the prospect’s business.
4. Low-friction next step – Offer an easy, specific call to action.

Keep each video between 45 and 90 seconds to stay aligned with what works best in the Hubspot examples.

How to Plan a Hubspot Style Social Selling Video

Planning is where you turn generic outreach into targeted, relevant messages. Use this simple workflow.

1. Research Your Prospect Like Hubspot Recommends

Spend a few minutes gathering details that you can reference naturally in your video:

• Recent LinkedIn posts or comments.
• Company news, funding, or product launches.
• Role responsibilities and team size.
• Tools or platforms they mention using.

Pull out one theme that matters most to the prospect today, just as Hubspot sellers do when they design their example scripts.

2. Choose a Single, Clear Outcome

Your social selling video is not meant to close the deal. It should simply move the conversation one step forward. Decide on one outcome:

• Secure a 15–20 minute discovery call.
• Get a quick reply to a specific question.
• Confirm interest in a particular use case.

Having one outcome mirrors the focused approach discussed in Hubspot training material and keeps your video sharp.

3. Write a Light Outline, Not a Full Script

Reading from a script can sound robotic. Instead, outline 3–4 bullet points:

• Personalized opening line.
• One sentence about who you are.
• Two short, relevant insights or observations.
• Simple, clear call to action.

This keeps your delivery natural while still following a reliable Hubspot style framework.

Recording Your Hubspot Inspired Social Selling Video

You do not need studio-level production. The Hubspot examples emphasize clarity and authenticity over fancy gear.

1. Set Up a Simple Recording Environment

Follow these quick best practices:

• Use natural light from a window in front of you when possible.
• Ensure a clean, uncluttered background.
• Position the camera at eye level.
• Test your microphone for clear audio.

A laptop webcam or phone camera works fine, matching the practical approach seen in Hubspot social selling walkthroughs.

2. Use a Proven Opening Formula

Your first 5–10 seconds decide whether the prospect watches or bounces. Model your opening after the Hubspot examples:

• Say the prospect’s name.
• Reference something specific about their company or role.
• Explain quickly why this video is just for them.

For instance: “Hi Sarah, I saw you recently expanded your customer success team at Acme, and I recorded this quick video with one idea on how to keep onboarding time low as you scale.”

3. Deliver Focused, Visual Value

If you are using a screen recording tool, highlight one visual:

• A simple dashboard mockup.
• A relevant case study slide.
• A quick walkthrough of a process improvement.

The Hubspot style of social selling video relies on making the benefit easy to see, not just hear.

4. Close With One Low-Pressure Call to Action

End the video clearly and confidently:

• Suggest a specific time window: “Would you be open to a 15-minute call next Tuesday or Wednesday?”
• Offer a reply option: “If now is not a fit, just reply ‘later’ and I will check back in a few months.”
• Keep it light and respectful of their time.

This mirrors the tone and structure in Hubspot’s sales video examples, making it easy for prospects to respond.

Sending and Optimizing Your Hubspot Style Videos

Once your video is recorded, how you send and follow up matters as much as the content.

1. Embed Video Thumbnails in Email or LinkedIn

To increase click-through:

• Use a thumbnail with your face visible and the prospect’s name on screen.
• Add a short caption: “Quick idea for your Q2 pipeline, Alex.”
• Keep the email copy under 120 words.

This approach matches social selling sequences many Hubspot sales teams use in practice.

2. Follow Up With a Text Summary

If the prospect does not watch the video after a few days:

• Reply to your own message with a short written summary of the video.
• Highlight just one outcome or insight they might care about.
• Include the video link again for convenience.

Combining video with concise text gives multiple ways to engage, a tactic frequently referenced by Hubspot trainers.

3. Track Responses and Refine Your Approach

Monitor:

• View rates on your videos.
• Reply and meeting-booked rates.
• Which hooks and topics resonate most by segment or persona.

Use these insights to refine your outlines, much like an iterative Hubspot style A/B testing process.

Practical Tips to Scale Hubspot Inspired Social Selling

Once you have a working format, scale without losing personalization.

• Create templated outlines by industry or persona.
• Batch record several videos in one sitting.
• Reuse strong hooks with light customization for each prospect.
• Document best-performing examples so your team can follow a shared Hubspot style playbook.

If you are building a broader revenue operations system around social selling, you can also explore specialized consulting resources like Consultevo for additional process design and tooling ideas.

Conclusion: Apply the Hubspot Video Mindset to Every Touch

Social selling with video is not just about a single clip. It is about adopting the same buyer-first mindset that underpins the Hubspot approach: be relevant, be human, and respect your prospect’s time.

By following the planning, recording, and optimization steps outlined here, you can turn more cold outreach into warm, productive conversations and build a repeatable, scalable system for modern, video-led prospecting.

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