Complete guide to editing rich text modules in Hubspot

Editing rich text modules in Hubspot is essential for keeping your website pages accurate, well formatted, and easy to read. This guide explains how to use the rich text editor, insert media, adjust layouts, and manage advanced options step by step.

Accessing rich text modules in Hubspot

Before you change any content, you need to open the page or template that contains your rich text module.

1. Sign in to your Hubspot account.
2. Navigate to Marketing > Website > Website pages or Landing pages.
3. Hover over the page you want to edit and click Edit.
4. In the page editor sidebar or on the page canvas, locate the rich text module you want to update.
5. Click the module to open the rich text toolbar.

Once the editor is open, you can start formatting text, inserting links, and adding images or other media assets.

Using the Hubspot rich text toolbar

The rich text toolbar in Hubspot gives you control over typography, structure, and inline elements. The available buttons may vary slightly depending on your theme and module configuration, but the core tools are consistent.

Basic text formatting in Hubspot

Use the formatting options to create clear, scannable content.

• Headings: Apply heading levels to structure your content hierarchy.
• Bold and italics: Emphasize important words or phrases.
• Underline and strikethrough: Highlight or mark outdated text when needed.
• Text color and background: Change colors to align with your brand guidelines.
• Font size and style: Adjust typography for readability.

To apply formatting, highlight your text and click the relevant icon in the toolbar. You can combine styles, such as bold and italics, for stronger emphasis.

Creating lists and paragraphs

Rich text modules support both ordered and unordered lists.

• Use bulleted lists for collections of items without a specific sequence.
• Use numbered lists for step-by-step instructions or ranked points.

Press Enter to start a new paragraph or list item, and use Shift + Enter for a line break inside the same paragraph or list item.

Adding links and CTAs in Hubspot

Links are key to guiding visitors through your website experiences and improving navigation.

Insert and edit hyperlinks

1. Highlight the text or image you want to turn into a link.
2. Click the link icon in the rich text toolbar.
3. Choose a link type, such as external URL, content, file, email, or blog post.
4. Enter the destination and configure whether the link opens in a new tab.
5. Click Insert or Apply to save.

To update or remove a link, place your cursor inside the linked text, click the link icon again, and adjust or remove the settings.

Linking to internal resources

Within the link dialog, you can quickly connect to internal content such as:

• Hubspot website pages and landing pages
• Blog posts and knowledge base articles
• Hosted files like PDFs or images

This makes it easier to keep users within your ecosystem and build stronger content clusters.

Working with images and media in Hubspot

Rich text modules support various media types that you can place inline with content.

Insert images into rich text

1. Click inside the rich text area where you want the image.
2. Select the Insert or Image icon.
3. Choose an existing image from your file manager or upload a new file.
4. Set alt text for accessibility and SEO.
5. Adjust size and alignment as needed.

Use descriptive alt text to explain the image purpose, especially when optimizing content built in Hubspot for search visibility and screen readers.

Embed videos and other media

Depending on your module configuration, you can embed media such as:

• Videos from platforms like YouTube or Vimeo
• Hubspot hosted videos
• Custom embeds using HTML snippets

Use the Insert menu or the advanced source code option to place embeds exactly where you want them in the text flow.

Managing layout and alignment in Hubspot

Layout controls help you design content that looks professional and matches your theme.

Text and image alignment

Within the rich text toolbar, alignment icons let you control the position of your content:

• Left align: Standard alignment for most body text.
• Center: Effective for headings, quotes, or standalone images.
• Right align: Used sparingly for stylistic emphasis.
• Justify: Aligns text evenly across the line width.

For images, you can usually choose inline, left, right, or center alignment, which affects how surrounding text wraps around the media.

Using horizontal rules and spacing

To break sections visually inside a Hubspot rich text module, you can:

• Insert a horizontal line from the toolbar or insert menu.
• Use line breaks and paragraphs to create breathing room.
• Apply spacing utilities if your theme or module supports them.

Consistent spacing makes your content easier to read on both desktop and mobile devices.

Advanced editing options in Hubspot

When you need more control over how content renders, the rich text module includes advanced tools for power users.

Editing source code

The source code or HTML view lets you directly adjust the underlying markup inside the module.

1. Click the rich text module.
2. Select the Source code or similar icon.
3. Edit the HTML carefully, adding custom classes or inline elements as needed.
4. Save and preview your changes on the page.

This is useful when you want to embed custom widgets, apply special styling hooks, or resolve formatting issues that cannot be fixed through the standard toolbar.

Undo, redo, and version control

While editing content in Hubspot, you can use:

• Undo and redo icons or keyboard shortcuts to quickly correct mistakes.
• Page version history to restore earlier versions of your content if a major change needs to be rolled back.

Always preview your page before publishing to confirm that changes in rich text modules display correctly across devices.

Best practices for rich text content in Hubspot

Following a few core principles will keep your content clean, readable, and easy to maintain.

• Use headings and subheadings consistently to guide readers.
• Keep paragraphs short and scannable.
• Rely on lists to present multiple steps or key points.
• Add descriptive alt text and link titles where appropriate.
• Avoid excessive formatting that distracts from the message.

These practices help maintain a professional look and support long-term site management.

Where to learn more about Hubspot rich text modules

You can find additional product-specific instructions and screenshots in the official documentation. For a deeper breakdown of all available tools, refer to the original Hubspot knowledge base article on editing content in rich text modules: view the full guide.

If you need strategic help implementing content frameworks, technical audits, or optimization workflows around your Hubspot pages, you can explore consulting resources like Consultevo to extend your in-house capabilities.

By mastering the rich text module and following these structured steps, you can manage page content efficiently, maintain brand consistency, and deliver a better reading experience for every visitor.

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