How to Use Hubspot AI Assistants to Generate Images

Hubspot now includes powerful AI assistants that help you generate, insert, and refine images directly inside your blog posts, website pages, and landing pages. This step-by-step guide walks you through how to use these tools efficiently so you can create higher-quality visual content faster.

Where You Can Use Hubspot AI Image Assistants

Hubspot AI image generation is available inside the rich text editors used across several tools in your account. You can access the feature in:

Blog post editors
Website page editors
Landing page editors
Any rich text module that supports the AI assistant icon

The AI assistant slides out from the editor so you can create, edit, and insert images without leaving your content.

Getting Started with Hubspot AI Image Generation

Before you begin using the image assistant, make sure you are working in a compatible editor and have editing permissions for the content.

Step 1: Open the Hubspot Content Editor

Sign in to your account.
Navigate to Marketing > Website > Blog or to your Website pages or Landing pages.
Edit an existing piece of content or create a new draft.

Once you are in the editor, locate a rich text module where you want to place or adjust an image.

Step 2: Open the AI Assistant Sidebar

Inside the rich text toolbar you will see an AI or assistant icon. This opens the Hubspot AI assistant panel on the right-hand side of the editor. From here, you can:

Generate brand-new images based on a text prompt
Replace an existing image with a new AI-generated version
Experiment with multiple variations before inserting the final asset

How to Generate New Images with Hubspot

The core workflow is based on natural language prompts. You describe the image, and the assistant creates options for you.

Step 3: Write a Clear Image Prompt

In the AI assistant sidebar, choose the option to generate an image. Then type a prompt describing what you want. For example:

“Minimalist illustration of a marketer analyzing dashboards on a laptop”
“Photo of a diverse team collaborating in a bright modern office”
“Flat icon set for social media marketing channels on a blue background”

To get better results from the Hubspot assistant, include details such as:

Subject (person, object, scene)
Style (photo, illustration, flat icon, 3D, sketch)
Mood or tone (professional, friendly, playful, high-tech)
Colors or brand direction, if applicable

Step 4: Generate and Review Image Options

After you submit the prompt, the assistant will generate multiple image variations. You can then:

Preview each image in the sidebar
Discard images that do not match your brand or message
Regenerate new options by refining the prompt

If none of the results fit, adjust your prompt with more detail or a clearer style description, then run another generation.

Step 5: Insert the Image into Your Content

Once you like one of the generated images, select it and insert it directly into the rich text area. The Hubspot editor will place the image where your cursor was positioned.

You can then adjust:

Alignment (left, center, right)
Size and width
Spacing around the image
Alt text for accessibility and SEO

Editing and Replacing Images with Hubspot AI

You are not limited to generating new assets. The AI assistant can also help you refine images already placed in your content.

Step 6: Open the Assistant from an Existing Image

Click an image already inserted into your content.
Look for the AI assistant or related options in the contextual menu or toolbar.
Choose the option to generate a new version or replace the image.

Depending on the version of the editor, the assistant may reuse the previous prompt or ask you for a new one.

Step 7: Generate a Replacement Image

Use a prompt that more closely reflects the look you want. For example, you might specify:

Different composition (close-up vs. wide view)
Alternative color palette
More or fewer people in the scene
A different device, environment, or background

When the new options are ready, choose the best match and replace the original image in a single click. Hubspot will update the content while keeping your layout intact.

Best Practices for Using Hubspot AI Images

To maintain quality and consistency across your site, follow these practical tips when working with the assistant.

Match Your Brand Style

Use a consistent style in your prompts (e.g., “flat illustration,” “soft gradient background”).
Reference brand colors or tones where appropriate.
Keep images aligned with your audience’s expectations and industry standards.

Optimize Images for SEO and Accessibility

Even when images are generated with AI, you still control how they support your search performance and user experience.

Add descriptive alt text that reflects the page topic.
Use file names and captions that clarify context.
Place images near relevant paragraphs to reinforce key ideas.

Use AI Images to Support Content, Not Replace It

AI-generated visuals should clarify concepts, break up text, and make your articles easier to scan. In Hubspot, pair each image with a heading, short paragraph, or list that explains what the reader is seeing and why it matters.

Limitations and Responsible Use in Hubspot

The AI assistant is designed to help you create helpful, appropriate content. Be sure to:

Avoid prompts that request harmful, explicit, or inappropriate imagery.
Review all images before publishing to ensure they fit your brand guidelines.
Comply with any internal or regulatory standards that apply to your organization.

The assistant may occasionally produce images that are not usable or that require several prompt adjustments. Treat this as an iterative process—refine the text until the visuals align with your goals.

Learn More About Hubspot AI and Content Tools

For detailed, up-to-date instructions on the AI image features and any new capabilities, review the official documentation at this Hubspot knowledge base article. The article covers supported editors, feature availability, and additional tips.

If you need strategic help building a full content workflow around these tools, including SEO and automation, consider working with a specialist agency such as Consultevo.

Next Steps: Start Testing Hubspot AI Images

To put this guide into practice:

Open a draft blog post or page in your account.
Launch the AI assistant from a rich text module.
Write a detailed prompt and generate several image variations.
Insert the best image and add clear alt text.
Repeat the process on multiple sections to build a cohesive, visual story.

By combining structured prompts with the built-in editors, Hubspot helps you move from idea to polished, illustrated content much faster—without leaving your browser.

Need Help With Hubspot?

If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.

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