How to Create Property Change Events in Hubspot

Tracking how data changes over time in Hubspot is essential for accurate reporting, auditing, and understanding customer behavior. Property change events let you record every update to selected properties so you can see what changed, when it changed, and who or what triggered the change.

This guide walks you through how property change events work, how to enable them, and how to use them effectively inside Hubspot reporting tools.

What are property change events in Hubspot?

Property change events are time-stamped records that capture each time a specific property on a record is updated. Instead of only seeing the current value on a Hubspot record, you gain a historical log of changes that can be queried and analyzed.

These events currently apply to selected properties on:

• Contacts
• Companies
• Deals
• Tickets
• Custom objects

When enabled, a property change event is created every time the chosen property is updated by a user, workflow, integration, or other process.

Why use property change events in Hubspot?

Using property change events in Hubspot allows you to build more accurate and detailed reports. You can analyze how data evolved instead of relying only on the latest snapshot.

Common use cases include:

• Tracking lifecycle progression for contacts over time
• Auditing deal stage movement in your pipeline
• Measuring how long records stay in a particular status
• Understanding the impact of automation or integrations on key properties
• Reconstructing a history of changes when troubleshooting data issues

Because every event is time-stamped, you can build reports that answer questions such as:

• How many deals moved to a certain stage in a given period?
• How often did a ticket priority change last month?
• When did a specific contact property cross a certain threshold?

How property change events work in Hubspot

To use property change events, you first select which properties should generate events. Once configured, Hubspot automatically logs a new event every time those properties are updated.

Each event typically includes:

• The object type (contact, company, deal, ticket, or custom object)
• The property that changed
• The old value and new value
• The date and time of the change
• The source of the change (user, workflow, integration, etc.)

You can then use these events as a data source in custom reports or other analytics tools.

How to enable property change events in Hubspot

The exact options available can depend on your subscription level and the specific feature set enabled in your Hubspot account. The overall setup process usually follows these general steps.

Step 1: Open the properties settings in Hubspot

1. Sign in to your Hubspot account.
2. Navigate to Settings.
3. In the left sidebar, go to the section that manages data or properties for your account (for example, Properties under Data Management).
4. Select the object whose properties you want to track, such as contacts, companies, deals, tickets, or custom objects.

Step 2: Select the property to track

1. From the list of properties, search for and select the property that you want to start logging as property change events.
2. Open the details or edit panel for that property.

Not all properties may support property change events. Only eligible properties will show the related configuration options.

Step 3: Turn on property change events for the selected property

1. In the property’s details panel, look for the setting related to event tracking or property change events.
2. Enable the option to create events when the property is updated.
3. Save your changes.

Once this setting is enabled, Hubspot will start creating property change events for that property going forward. Historical changes that happened before enabling the setting are generally not retroactively logged as events.

Viewing property change events in Hubspot reports

After enabling property change events, you can use them in custom reporting tools inside Hubspot. The events act as a new event-based dataset that you can filter, group, and analyze.

Step 1: Open the reports builder in Hubspot

1. Go to Reports in your main navigation.
2. Select Reports again, then click Create report, or open an existing custom report to modify.

Step 2: Choose a property events data source

1. When selecting a data source, look for an option that references property change events or object events for the relevant object type.
2. Select the dataset that includes the event data for contacts, companies, deals, tickets, or custom objects.

This dataset will let you query each logged change as an individual row of data.

Step 3: Configure your event-based report

Once the data source is selected, configure your report using fields related to the property change events:

• Filters to limit to certain properties, date ranges, or change sources
• Dimensions such as object ID, property name, or user to group your data
• Measures like counts of changes, or counts of records that changed in a given period

Examples of event-based reports you can build in Hubspot include:

• Number of times a deal stage changed per week
• Count of contacts that moved into a specific lifecycle stage each month
• Audit table of all changes to a specific critical property on a custom object

Best practices for using property change events in Hubspot

To get the most out of property change events without creating unnecessary complexity in Hubspot, apply these best practices.

Be selective about which properties you track

Not every property needs event tracking. Focus on properties that are:

• Directly tied to your reporting goals
• Frequently analyzed over time
• Important for audits, compliance, or accountability
• Used as triggers or conditions in automation

Restricting events to high-value properties helps keep your reporting datasets lean and easier to manage.

Align events with reporting requirements

Before enabling events, list the questions you want to answer, then confirm which properties and objects are required. This ensures that your Hubspot event configuration matches your analytics strategy.

For example:

• If you need to measure sales velocity, track changes to deal stage and close date.
• If you need to understand support performance, track changes to ticket status and priority.
• If you need lifecycle analytics, track changes to lifecycle stage or lead status.

Monitor data volume and performance

Each property change creates a new event row. If you track too many properties with frequent updates, you can generate a large volume of data. Periodically review:

• Which properties are generating the most events
• Which reports are actually being used by your team
• Whether some event tracking can be disabled to simplify your data

Where to learn more about Hubspot property change events

For full, product-specific instructions and the latest capability details, review the official documentation on the Hubspot Knowledge Base. You can find the source article used for this guide here: Create a property change event.

If you need broader CRM strategy, reporting design, or implementation help beyond the standard product docs, you can also work with specialized partners such as Consultevo to optimize your Hubspot setup.

By enabling and carefully managing property change events, you turn your Hubspot account into a deeper historical data source that can power more precise reporting, trend analysis, and operational visibility across your entire customer lifecycle.

Need Help With Hubspot?

If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.

Scale Hubspot

“`