Hupspot Guide to Google Forms in WordPress

If you use Hubspot for marketing, you probably care a lot about capturing leads efficiently. A simple way to do this on many sites is to embed Google Forms in WordPress, giving you a fast, free form solution that works alongside tools like Hubspot forms and analytics.

In this guide, you will learn several ways to add a Google Form to your WordPress pages and posts, how to customize the appearance, and how to troubleshoot the most common issues that appear after embedding.

Why Combine Google Forms and Hubspot Style Workflows

While Hubspot offers powerful native forms and automation, Google Forms gives you a lightweight, low-friction way to collect data for surveys, registrations, or simple contact forms. Embedding those forms in WordPress lets you connect your content and data collection without heavy development work.

The main benefits include:

Fast setup with no coding required.
Free form creation using your Google account.
Automatic data collection into Google Sheets.
Flexible styling via WordPress themes and block editor.

You can still use Hubspot for nurturing, segmentation, and reporting while Google Forms handles specific campaigns or research projects.

How to Get Your Google Form Embed Code

Before you embed anything in WordPress, you need the form’s iframe code. The steps are simple and work for almost any use case.

Sign in to your Google account and open Google Forms.
Create a new form or open an existing one.
Click the Send button in the top right corner.
In the popup, select the <> embed icon.
Adjust the Width and Height if needed.
Copy the entire <iframe>...</iframe> code snippet.

Keep this embed code ready; you will paste it into WordPress using one of the methods below, similar to how you might embed a Hubspot form or CTA script.

Method 1: Add Google Forms to WordPress Using the Block Editor (Gutenberg)

This method works on most modern WordPress installations and does not require any extra plugins. It is ideal if you want a clean, native editing experience that feels similar to working inside Hubspot landing pages.

Step-by-step: Embed with a Custom HTML Block

Log in to your WordPress dashboard.
Go to Pages or Posts and open the page where you want the form.
Click the + (Add Block) button.
Search for Custom HTML and add that block to your content.
Paste your Google Form <iframe> code into the Custom HTML block.
Use the Preview tab in the block to confirm the form appears correctly.
Click Update or Publish to make the changes live.

This approach keeps your code contained in one block and is easy to edit later. It is also friendly to SEO plugins like Rank Math, Yoast, and AI-driven optimization tools you might use alongside Hubspot.

Method 2: Add Google Forms to WordPress Using the Classic Editor

If your site still uses the Classic Editor, you can embed the form just as easily. The workflow is similar to adding a YouTube video or a script-based Hubspot asset.

Step-by-step: Embed Using the Text Tab

Log in to your WordPress dashboard.
Navigate to the page or post where you want your form.
In the editing area, switch from the Visual tab to the Text tab.
Place your cursor exactly where the form should appear in the content.
Paste your Google Form <iframe> embed code.
Switch back to the Visual tab if you want to see a placeholder box.
Click Update or Publish to save.

Using the Text tab ensures that WordPress does not strip out parts of the iframe code. This is important for consistent rendering and tracking, especially if you rely on analytics tools connected to Hubspot or other martech platforms.

Method 3: Use a Page Builder to Embed Google Forms

Many WordPress sites use page builders such as Elementor, Divi, or Beaver Builder. These tools provide visual controls that feel closer to drag-and-drop landing page builders you see in Hubspot.

General Steps for Common Page Builders

While each builder is different, the pattern is usually the same:

Open the page in your preferred page builder.
Add a module or widget that accepts custom HTML or code, often called HTML, Code, or Text.
Paste the Google Form <iframe> embed code into that module.
Adjust padding, margins, and width from within the builder controls.
Save or publish the page.

If you already design Hubspot-style landing pages with a page builder, embedding forms this way keeps your layout consistent with the rest of your funnel.

How to Style Google Forms to Match Your Hubspot-Inspired Branding

By default, Google Forms use their own styling, but you still have several ways to align them with your WordPress theme or Hubspot-like brand guidelines.

Adjust Form Theme in Google Forms

In Google Forms, click the Customize theme icon (paint palette).
Change header image, background color, and font style.
Use your brand colors to align with the styles you use in Hubspot pages, emails, and CTAs.

Control Layout in WordPress

Place the form inside a full-width section or container for better spacing.
Adjust iframe width and height parameters in the embed code to avoid scroll bars.
Add CSS in your theme or a customizer plugin to control margins and alignment.

Consistency between your WordPress layout and the form design ensures a smoother user experience, especially when visitors move from Hubspot-driven campaigns to on-site forms.

Common Issues When Embedding Google Forms in WordPress

Even with simple code, issues can appear. The most frequent problems are easy to fix and similar to what you may have seen when embedding Hubspot forms.

Form Not Showing or Appearing Cut Off

Verify you pasted the entire <iframe> tag without truncation.
Increase the height value in the iframe attributes.
Check for conflicting page builder settings or column width restrictions.

Mobile Responsiveness Problems

Set the iframe width to 100% instead of a fixed pixel value where possible.
Test the form on multiple devices or with your browser’s responsive mode.
Use theme or builder controls to avoid narrow columns around the form.

Slow Loading or Performance Concerns

Limit the number of external scripts and heavy widgets on the same page.
Use a caching plugin and a CDN to speed up assets not related to the form.
Monitor performance using tools such as PageSpeed Insights, in addition to your Hubspot reports and dashboards.

Next Steps: Connect Data and Optimize Conversions

Once your form is visible and working inside WordPress, consider how it fits into your broader marketing stack, including any Hubspot workflows you rely on for nurturing and scoring.

Export responses from Google Forms to Google Sheets, then sync or upload data into your CRM.
Map fields to match contact properties you maintain in platforms like Hubspot.
Use UTM parameters in your page URLs to track traffic sources accurately.

If you want professional help tying your WordPress forms, analytics, and marketing automation together, you can explore consulting options at Consultevo.

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