How Hubspot Planned and Produced 60 YouTube Videos in 30 Days

When content teams study successful brands, the Hubspot YouTube experiment of publishing 60 videos in 30 days is a powerful case study in planning, workflows, and sustainable creativity. This guide breaks down how that project worked and how you can adapt it for your own channel.

Why the Hubspot 30-Day Video Challenge Matters

Publishing 60 videos in 30 days might sound like a stunt, but the Hubspot team treated it as a structured experiment, not just a volume play. Their goal was to understand what formats, topics, and production methods could scale while still helping their audience.

From the original Hubspot blog post on this challenge, several themes stand out:

• Intentional planning instead of random uploads
• Clear roles across scripting, filming, and editing
• Fast iteration using real-time performance data
• Documented learnings that change future content strategy

Step 1: Define Goals Like the Hubspot Team

Before you increase output, you need goals as specific as the ones the Hubspot team set for their challenge.

Clarify the Purpose of Your Video Sprint

Use a short planning session to answer:

• What questions does your channel need to answer? (e.g., best topics, ideal length, optimal hooks)
• What metrics matter most? (views, watch time, subscribers, leads, or brand lift)
• What constraints will you accept? (production quality, filming locations, number of hosts)

The Hubspot approach shows that an experiment should test hypotheses, not just chase raw view counts.

Set Outcome Metrics Before You Start

Based on the Hubspot example, define a small set of metrics and how you will review them:

1. Primary metric: e.g., average view duration or click-through rate.
2. Secondary metric: e.g., new subscribers or site visits.
3. Learning metric: e.g., retention by format, topic, or thumbnail style.

Step 2: Build a Content System the Hubspot Way

The Hubspot team did not rely on inspiration alone. They built a repeatable system for ideas, scripting, and production that could handle 60 videos in a single month.

Organize a Central Content Calendar

Use a shared calendar so everyone knows what is filming and publishing when. Include:

• Video titles and working angles
• Target audience and funnel stage
• Recording dates and deadlines
• Assigned host, writer, and editor

The Hubspot case shows that a visible calendar keeps the whole team aligned and prevents last-minute chaos.

Create Repeatable Video Formats

To move fast, the Hubspot team leaned on repeatable formats rather than inventing a new structure every time. You can do the same by defining a few core templates, such as:

• Educational how-to walkthroughs
• List-based tips or best practices
• Short opinion or commentary pieces
• Product or feature tutorials

Each format should have a standard outline, approximate length, and clear outcome.

Step 3: Assign Roles Like the Hubspot Content Crew

The Hubspot project worked because responsibilities were clear from day one. Even in a small team, thinking in roles will make your process smoother.

Key Roles Inspired by the Hubspot Experiment

• Strategist: Aligns topics with business goals and target audience.
• Writer or Outliner: Prepares bullet points or full scripts.
• On-Camera Host: Delivers content and maintains consistent energy.
• Producer or Project Manager: Tracks deadlines, assets, and approvals.
• Editor: Assembles, polishes, and exports final videos.

The same person can fill multiple roles, but label them clearly so nothing falls through the cracks, just as the Hubspot team did.

Build Lightweight Scripts and Run-Of-Show Docs

To keep momentum high, follow the Hubspot practice of simplifying pre-production. Use short outlines that include:

• Hook: First 5–10 seconds
• Key sections: 3–5 main points
• Examples or visuals
• Call to action: what viewers should do next

Step 4: Adopt the Hubspot Production Workflow

The heart of the Hubspot project was an efficient production workflow that turned ideas into published videos quickly.

Batch Filming Days

According to the Hubspot example, batching is essential. Group similar videos together and record several in one session so you can:

• Reuse lighting and camera setups
• Keep the same wardrobe for a mini-series
• Stay in a “performance” mindset longer

Standardize Editing and Post-Production

To maintain speed, the Hubspot team relied on consistent editing rules. You can create a basic editing checklist that covers:

• Intro style and lower-third graphics
• Font and color guidelines
• Music library and volume levels
• Thumbnail text rules and layout

Templates keep your brand consistent while allowing editors to move faster.

Step 5: Analyze Results Like the Hubspot Team

What made the Hubspot project valuable was not just the number of videos, but how they used the data afterward.

Review Performance Weekly

During a 30-day sprint, hold short weekly review sessions to look at:

• Top 5 videos by watch time
• Worst-performing hooks or thumbnails
• Patterns by topic, length, or title style

This mirrors the Hubspot practice of learning while the experiment is still running, not only when it ends.

Document Lessons and Next Steps

At the end of your sprint, create a short report, similar to how Hubspot shared their findings:

1. Summarize the experiment’s goals and what actually happened.
2. List 5–10 insights about formats, topics, and production.
3. Decide which formats to double down on for the next quarter.

Turn these insights into a revised content playbook for your channel.

How to Apply the Hubspot Approach to Your Own Channel

You do not need the full resources of Hubspot to gain value from this framework. You can scale the same approach to fit a solo creator or a small marketing team.

Start with a Smaller Version of the Hubspot Challenge

Instead of 60 videos in 30 days, try:

• 10 videos in 14 days
• 15 videos in 30 days
• A themed week with daily uploads

Use the same idea: clearly defined goals, simple formats, batch production, and structured reviews.

Use External Expertise for Strategy and SEO

If you want help turning the Hubspot-inspired framework into a broader marketing system, consider working with specialists. For example, agencies like Consultevo can help align video experiments with SEO, analytics, and revenue goals.

Key Takeaways from the Hubspot Video Experiment

The Hubspot YouTube challenge proves that ambitious output is possible when you prioritize systems over ad hoc creativity. To recap:

• Start with clear goals and metrics.
• Build a documented content system.
• Assign roles, even on a small team.
• Batch filming and standardize editing.
• Analyze performance and update your playbook.

By adapting the Hubspot approach to your scale and audience, you can grow your channel faster, learn what truly works, and build a sustainable video engine for your brand.