How to Use Hubspot with Pay with a Tweet to Generate Leads

Using Hubspot together with Pay with a Tweet lets you turn social shares into leads by trading access to valuable content for a simple tweet or post.

This guide walks through how the original HubSpot team used Pay with a Tweet on their blog and how you can recreate a similar experience today for lead generation, list growth, and content promotion.

What Is Pay with a Tweet and Why Use It with Hubspot?

Pay with a Tweet is a social payment system: instead of asking visitors for money, you ask them to share your content on social media to unlock a file, offer, or bonus resource.

When you connect this concept to your Hubspot-powered marketing, you can:

• Reward people for sharing your content.
• Amplify reach for each new lead you capture.
• Promote specific ebooks, templates, or tools.
• Drive more qualified visitors into your funnels.

The classic HubSpot example used a Pay with a Tweet landing experience to offer a marketing ebook in exchange for a tweet, boosting both downloads and social mentions.

Plan Your Hubspot Social Lead Magnet

Before you build anything, decide what you will offer and where it will sit in your funnel.

Choose the Right Content Asset for Hubspot Campaigns

Select an asset that is valuable enough to share publicly but not so central that you cannot experiment with access:

• Short ebooks or guides.
• Downloadable templates or checklists.
• Cheat sheets, swipe files, or worksheets.
• Lightweight tools or calculators hosted outside Hubspot.

Make sure the asset connects with a specific persona and topic you already track in Hubspot so performance is easy to measure.

Define Goals for Your Hubspot Lead Flow

Decide what success looks like for your Pay with a Tweet experiment:

• More traffic to a specific blog post or campaign page.
• Increased downloads of a gated asset.
• Higher social share volume for a product launch.
• Greater engagement from an existing Hubspot list segment.

Clear goals will help you pick the right content and placement on your site.

Set Up the Pay with a Tweet Experience

The original HubSpot blog used a simple visual flow: explain the value, ask for a tweet, then unlock the download link once the share is completed.

Create the Message People Will Share

Your shared message should make sense to the sharer and attractive to their followers:

• Include the core benefit of the asset.
• Add a clear call to action.
• Reference your brand or product.
• Use a short URL that routes through your Hubspot tracking.

Example structure:

• “Get this free [topic] ebook and learn [result]. Download here: [short link]”

Keep it natural so users feel comfortable posting it from their own account.

Design the Download Page Outside or Alongside Hubspot

In the early example, HubSpot hosted a simple landing area that:

1. Explained what the visitor would get.
2. Displayed a Pay with a Tweet button.
3. Showed the download link or button after the share.

To recreate this, you can:

• Use a simple HTML landing page integrated with your Hubspot tracking code.
• Embed or link to the Pay with a Tweet widget or a modern equivalent social unlock tool.
• Redirect successful sharers to a confirmation page that hosts the file.

The important part is that the lead’s social action is directly connected to the download.

Connect the Flow to Hubspot Tracking

To get real value from this tactic, you must track how it performs inside Hubspot.

Add Hubspot Tracking to Every Step

Make sure your tracking code is active on:

• The blog post that promotes the offer.
• The Pay with a Tweet landing page.
• The confirmation or download page.

This allows you to see page views, click-through rate, and conversion rate for the entire social unlock journey.

Use Hubspot Parameters on Links

Append tracking parameters to links inside the tweet or social post so you can attribute returning visitors correctly. For example:

• Source: social
• Medium: pay-with-a-tweet
• Campaign: asset-name

By doing this, you can view which tweets or posts drive the most new leads inside your Hubspot reporting.

Promote Your Hubspot Social Unlock Offer

Once your experience is in place, you need to get traffic to it.

Feature the Offer on a Hubspot Blog Post

The original HubSpot campaign highlighted the social payment offer directly in a blog article that aligned with the content of the downloadable asset.

You can replicate this structure:

1. Write a how-to or educational article related to your asset.
2. Introduce the offer inside the post, with a call to unlock it using Pay with a Tweet.
3. Link to your dedicated landing page from a clear button or text link.

Because the article is already helpful, readers are more likely to share to gain access to something deeper.

Promote the Hubspot Offer Across Channels

To maximize reach, share your Pay with a Tweet landing page via:

• Newsletter mentions.
• Relevant email nurture sequences inside Hubspot.
• Social media posts pointing to the blog article.
• Guest posts or partner promotions.

Each channel adds more visitors who can trade a tweet for your asset, feeding your social loop.

Measure and Optimize in Hubspot

After launch, use your analytics to refine the campaign and make it more effective.

Key Metrics to Track in Hubspot

Monitor metrics such as:

• Traffic to the blog article and landing page.
• Click-through from the article to the social unlock.
• Completion rate of the Pay with a Tweet step.
• Downloads or confirmations on the final page.
• New contacts or leads associated with the campaign.

Compare these numbers to other lead gen offers you run inside Hubspot.

Simple Optimization Ideas

Use your findings to improve results over time:

• Test different headlines on the blog and landing page.
• Rewrite the social message to emphasize value.
• Adjust the placement of calls to action in your article.
• Experiment with different asset types or topics.

Small changes can significantly increase how many visitors complete the social step and consume your content.

Example and Further Resources

To see how a campaign like this looked in practice, review the original HubSpot article that demonstrated Pay with a Tweet for lead generation: Pay with a Tweet example.

If you want strategic help building conversion-focused experiences that integrate with platforms such as Hubspot, you can explore consulting resources at Consultevo.

Turn Social Shares into Leads with Hubspot

By combining the Pay with a Tweet concept with your Hubspot tracking and content strategy, you transform every download into a moment of organic promotion.

Plan a focused asset, build a clear unlock flow, connect every step to your analytics, and use the resulting data to refine performance. Over time, you will not only earn more leads but also amplify your reach every time someone decides your content is worth a share.

Need Help With Hubspot?

If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.

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