Hubspot Guide: How to Duplicate a Page in WordPress

Using Hubspot resources as a reference, this guide explains how to duplicate any WordPress page or post safely, so you can reuse layouts, speed up content creation, and still protect your SEO.

Many site owners copy pages to keep consistent design, calls-to-action, and formatting. Done the wrong way, though, it can create confusion in your content library and even cause search engine issues. Below, you’ll learn plugin and manual methods, plus best practices based on the original Hubspot tutorial on duplicating pages in WordPress.

Why Duplicate WordPress Pages Using Hubspot-Inspired Best Practices

Before you start cloning content, it’s important to understand why you might need this and what can go wrong.

Benefits of duplicating pages

• Create new landing pages faster using a proven layout.
• Maintain consistent branding and design without rebuilding blocks.
• Test variations of copy or images while keeping structure identical.
• Quickly roll out new location or product pages based on an existing template.

Risks if you ignore Hubspot-style SEO guidance

• Accidental duplicate content competing in search results.
• Confusing page titles and URLs that hurt click-through rates.
• Outdated or incorrect CTAs carried over to new offers.
• Messy content organization in the WordPress dashboard.

The original Hubspot article emphasizes that duplication is safe as long as you immediately customize the new page’s title, URL, and on-page content.

Hubspot Method 1: Duplicate a Page with a WordPress Plugin

The easiest option for most users is a dedicated duplication plugin. This automates copying content, metadata, and settings without manual copying and pasting.

Step 1: Install and activate a duplication plugin

Following the Hubspot walkthrough, you can use a plugin such as Duplicate Post or a similar tool. To install:

1. Log in to your WordPress dashboard.
2. Go to Plugins > Add New.
3. Search for a “duplicate page” or “clone post” plugin.
4. Click Install Now, then Activate.

Most popular plugins are lightweight and safe, but always check reviews and last update dates before installing, just as the Hubspot tutorial suggests.

Step 2: Configure plugin settings

Once activated, open the plugin’s settings page. Common options include:

• Post types to enable: Choose pages, posts, and any custom post types.
• What to copy: Content, featured image, taxonomies, custom fields, and template.
• Default prefix or suffix: For example, “Copy of” before the original page title.

Configuring these options ensures your duplicates behave exactly as you expect, aligning with Hubspot’s recommendation to keep your admin area organized.

Step 3: Duplicate the page from the Pages screen

1. Go to Pages > All Pages.
2. Hover over the page you want to copy.
3. Click the new action link such as Clone, Duplicate, or New Draft.

This creates a new draft page that mirrors your original, similar to the flow described in the Hubspot source article.

Step 4: Edit the duplicated page

Open the duplicate and immediately update:

• Page title to match the new topic or campaign.
• URL slug so it is unique and descriptive.
• On-page headings and copy to avoid duplicate content.
• Calls-to-action, forms, and offers so they reflect your current goal.

This editing step is crucial for SEO and user clarity and reflects one of the core recommendations in the Hubspot explanation.

Hubspot Method 2: Manually Duplicate a WordPress Page

If you prefer not to install another plugin, you can manually duplicate the content. This method is slightly slower but still straightforward.

Step 1: Copy content from the original page

1. In your WordPress dashboard, open the page you want to duplicate.
2. Switch to the editor (Block or Classic) and select all content.
3. Copy the content to your clipboard.

Hubspot highlights that this approach works well for simple layouts or smaller sites.

Step 2: Create a new page

1. Go to Pages > Add New.
2. Enter a working title for the duplicated page.
3. Paste the copied content into the editor.

Check that all blocks, images, and embeds appear correctly, especially if you use a page builder.

Step 3: Rebuild any advanced settings

Because this is a manual approach, certain elements might not carry over automatically:

• Custom fields or ACF groups.
• SEO titles and descriptions set by your SEO plugin.
• Page templates or sidebar settings.
• Featured image and social sharing image.

The Hubspot article notes that you should review these items one by one before publishing your duplicated page.

Hubspot SEO Tips for Duplicated Pages

Duplicating content is not just a technical task; it is also a strategic SEO decision. Drawing on the Hubspot tutorial, keep these points in mind.

Update metadata and slugs

• Write a unique SEO title and meta description for each duplicate.
• Use a clear slug that reflects the new page’s purpose.
• Avoid leaving the default “copy-of” style slug active.

Refresh the on-page content

To reduce duplication issues, make sure you:

• Rewrite key paragraphs to fit the new topic or audience.
• Adjust internal links so they point to the most relevant content.
• Change images, testimonials, and examples where appropriate.

Control indexing when needed

In some use cases, you might create a duplicate strictly for testing or short-term campaigns. In line with guidance inspired by Hubspot, consider:

• Using a noindex tag for temporary duplicates.
• Blocking low-value test pages from XML sitemaps.
• Consolidating signals with redirects when pages are retired.

Improving Your WordPress Workflow Beyond Hubspot Techniques

While this guide draws heavily on the Hubspot article about duplicating WordPress pages, you can further streamline your site management by improving your broader SEO strategy, technical health, and content structure.

For help implementing a full SEO and content system around your duplicated pages, you can consult specialists at Consultevo, who focus on performance-driven site optimization.

By following these Hubspot-inspired methods—using either a duplication plugin or a manual workflow—you can safely reuse page designs, accelerate publishing, and keep your WordPress site well-structured and search-friendly.