How to Create Multilingual Pages in Hubspot

Managing multilingual website and landing pages in Hubspot lets you reach global audiences while keeping your content organized, consistent, and easy to maintain.

This guide explains how to set up translation groups, add language variations, and manage URL options based on Hubspot’s native multilingual tools.

Hubspot multilingual features overview

In Hubspot, multilingual content is managed through translation groups. Each group connects a primary page with its translated variations, so you can:

• Organize related language versions of the same content
• Share templates and modules across translations
• Keep navigation and internal links aligned across languages

You can create translation groups for:

• Website pages
• Landing pages

Before you start, verify that the languages you need are enabled in your Hubspot account settings so they’re available when you add new variations.

How Hubspot translation groups work

A translation group always has one primary page and one or more language variations. All pages in the group share:

• A common purpose or topic
• Connected navigation behavior (when configured)
• Shared modules from the same template (content is translated per page)

You can add new translated versions directly from the primary page, or group already existing pages into a translation group.

Create a new multilingual page in Hubspot

Follow these steps to create a brand‑new primary page and then add language variations in Hubspot.

Step 1: Create the primary page

1. In your Hubspot account, navigate to Marketing > Website > Website Pages or Marketing > Landing Pages.
2. Click Create and choose a template.
3. Build out your content in your default language.
4. Configure SEO options, meta description, and featured image.
5. Save and publish (or save as draft) when ready.

This page becomes the primary page for its future translation group.

Step 2: Add language variations in Hubspot

1. In the pages dashboard, hover over your primary page.
2. Click the More dropdown and select Add language variation.
3. Choose the target language from the dropdown list.
4. Hubspot will generate a new variation using the same template and modules.
5. Edit text, images, CTAs, forms, and SEO settings in the target language.
6. Save and publish the new language variation when finished.

Each variation is now part of the same translation group and connected to the primary page.

Group existing pages into a Hubspot translation group

If you already have separate pages created for each language, you can group them into a single translation group in Hubspot.

Step 1: Select the primary page

1. Open the pages dashboard for website or landing pages.
2. Decide which version will be the primary page (typically your default language).
3. Ensure each other language page uses an appropriate template for consistent structure.

Step 2: Assign language and group pages

1. For each page, click Edit.
2. In the editor settings, set the correct language for the page.
3. Use the language settings or translation options to assign pages to the same translation group.
4. Confirm that all variations are mapped to the correct primary page.

After grouping, the pages will appear together in the dashboard under a single translation group label.

Manage Hubspot URL options for multilingual pages

URL structures are crucial for both user experience and SEO. Hubspot gives you flexibility to control how language appears in your URLs.

Common multilingual URL patterns

Typical patterns you can configure include:

• example.com/page-slug for the primary language
• example.com/es/page-slug for Spanish or other locales
• example.com/fr/page-slug for French

Within the settings for each page in Hubspot, you can adjust the URL slug for every language variation. Make sure each localized page has:

• A unique, language‑specific slug
• Consistent structure across all variations
• SEO‑friendly, readable words in the target language

Set the primary language and slug

1. Open the primary page in the page editor.
2. Go to the Settings tab.
3. Verify the language is set to your default site language.
4. Define a clear, concise URL slug (for example, /pricing).
5. Publish or update the page.

Configure URL slugs for each Hubspot variation

1. Open a language variation from the translation group.
2. In Settings, confirm the correct language is selected.
3. Edit the slug to match the language, such as /es/precios or /fr/tarifs.
4. Review the preview URL to ensure it follows your domain and language path conventions.
5. Update and publish.

This structure helps search engines identify localized content and improves user navigation.

Best practices for Hubspot multilingual pages

To get the most value from multilingual publishing in Hubspot, apply these best practices:

Align design and templates

• Use the same or equivalent templates for all languages.
• Keep key modules (forms, CTAs, navigation) consistent across variations.
• Ensure responsive behavior works correctly for every language layout.

Maintain SEO consistency

• Translate page titles and meta descriptions accurately.
• Localize headings and body text instead of using machine translation alone.
• Maintain internal links between related language versions.

Coordinate publishing workflows

• Publish the primary page first, then release translations as they’re completed.
• When updating content, sync important edits across all language variations.
• Use clear naming conventions in the pages dashboard to distinguish languages.

Where to learn more about Hubspot multilingual tools

For deeper technical details on multilingual functionality in Hubspot, review the official documentation on creating pages in multiple languages: Hubspot multilingual pages help article.

If you want expert help planning your multilingual Hubspot strategy, you can also consult a Hubspot‑focused agency such as Consultevo for implementation, templates, and SEO guidance.

By using translation groups, structured URLs, and consistent templates, you can manage multilingual content in Hubspot efficiently while providing a localized experience for every audience you serve.

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