How to Upload and Publish YouTube Videos from Hubspot

Using Hubspot, you can upload, schedule, and publish YouTube videos without leaving your CRM. By connecting your YouTube channel to Hubspot social tools, your team can manage video content, add important details, and monitor posts from one place.

This guide walks you step by step through setting up the integration, uploading a video, configuring video details, and publishing or scheduling your YouTube content.

Prerequisites for Using Hubspot with YouTube

Before you upload a video to YouTube through Hubspot, confirm that your account and user permissions are properly configured.

Required user permissions in Hubspot

You must be a Super admin in your Hubspot account, or have Social tool access in your user permissions.
To connect social accounts for sharing, you also need permission to manage connected apps.

YouTube channel requirements

You must have a valid YouTube channel that complies with YouTube’s policies.
Sign in with the Google account that owns or manages the channel you want to connect.
Ensure you have permission to upload and publish content for that channel.

When these requirements are met, you can connect your YouTube channel to Hubspot and start uploading videos directly from the social publishing tool.

Connect Your YouTube Channel to Hubspot

To publish videos, first connect your YouTube channel to the Hubspot social tool.

In your Hubspot account, navigate to your Social tool (usually under Marketing > Social).
Click Connect account and choose YouTube from the list of available social networks.
Sign in with your Google account if prompted.
Give Hubspot the requested permissions so it can upload and manage videos for your channel.
Select the specific YouTube channel you want to connect, then confirm.

Once the connection is complete, Hubspot will list your YouTube channel among your connected social accounts. You can now start creating YouTube posts and uploading video files.

Upload a YouTube Video Through Hubspot

After your channel is connected, you can upload and publish a video directly from the Hubspot social composer.

Open the Hubspot social publishing tool

In Hubspot, go to Marketing > Social.
Click Create post or a similar button to open the social composer.
Select your connected YouTube account as the channel for the post.

Add your video file in Hubspot

In the composer, click the option to upload a video file.
Choose a video file from your computer that meets YouTube’s requirements (file type, size, and duration).
Hubspot will start uploading the video to YouTube in the background. You may see a progress indicator while the upload completes.

Do not close the browser tab until Hubspot confirms the upload is complete. If the upload fails, verify your internet connection and confirm the file meets YouTube’s technical limits.

Configure YouTube Video Details in Hubspot

Once the video is uploaded, you can configure the key YouTube settings directly within Hubspot before you publish or schedule.

Set basic YouTube details

Title: Add a clear, descriptive title for your video. This will appear on YouTube as the main video title.
Description: Write a short summary of your video’s content. You can also add links, calls-to-action, and timestamps.
Thumbnail: If available in the interface, select a thumbnail from the generated options, or upload a custom thumbnail that meets YouTube guidelines.

Choose privacy and visibility options

Within the Hubspot composer, you can typically choose the visibility level for your YouTube video:

Public: Anyone can find and watch your video.
Unlisted: Only people with the link can view the video.
Private: Only you and specific permitted users can access it.

Pick the setting that aligns with your campaign and content strategy. For launch campaigns, most teams choose Public when they want the video fully available on YouTube at the scheduled time.

Advanced YouTube options in Hubspot

Depending on your account and the version of the integration, Hubspot may expose additional configuration fields pulled from YouTube, such as:

Category: The content category (for example, Education, How-to & Style, or People & Blogs).
Audience settings: Whether the video is made for kids or not, in line with YouTube’s compliance requirements.
Tags: Optional keywords to help YouTube understand and categorize your content.

Use these settings to optimize how YouTube interprets and surfaces your video while still managing everything from Hubspot.

Publish or Schedule Your YouTube Video from Hubspot

After configuring the video details, you are ready to publish immediately or schedule the content from Hubspot.

Immediate publishing workflow

Review the video title, description, thumbnail, and visibility options.
Confirm that the correct YouTube channel is selected in the Hubspot composer.
Click Publish now (or the equivalent button) to send the video to YouTube.
Hubspot will finalize the upload and push the video live on your selected channel.

You can then go to YouTube Studio to confirm the video is live and performing as expected.

Scheduling a YouTube video in Hubspot

In the Hubspot social composer, select the Schedule option instead of publishing immediately.
Choose the date and time when you want the video to go live on YouTube.
Check your time zone settings to ensure the publish time matches your campaign plan.
Click Schedule to finalize.

The scheduled post will now appear in your Hubspot social calendar. At the specified time, Hubspot will publish the video to YouTube automatically.

Manage and Monitor YouTube Posts in Hubspot

Once published or scheduled, you can manage your YouTube posts directly from the Hubspot social interface.

View scheduled and published YouTube videos

Go to the Social dashboard in Hubspot.
Use filters to display only your connected YouTube channel.
Review upcoming scheduled posts and already published videos.

You can open a specific post to review the original settings, or use the YouTube link to view the video on YouTube itself.

Analyze performance with Hubspot reporting

While YouTube Studio offers deep analytics, Hubspot can provide a unified view of social performance across channels.

Open the social reporting section in Hubspot.
Filter by channel to focus on YouTube data.
Review metrics such as views, clicks, and engagement (availability may vary based on your subscription and integration depth).

Combining the insights from Hubspot and YouTube helps you refine your video strategy, posting schedule, and content topics.

Troubleshooting Hubspot and YouTube Upload Issues

If you encounter problems while uploading or publishing YouTube videos from Hubspot, follow these checks.

Common connection problems

Verify that your YouTube channel is still connected in the Hubspot social settings.
If the connection expired, reconnect the YouTube channel and grant all required permissions.
Ensure you are logged in with the correct Google account that owns or manages the target channel.

Upload or publishing failures

Check that your video file meets YouTube limits for size, format, and length.
Confirm your internet connection is stable during the upload from Hubspot.
Make sure your Hubspot user still has Social tool access and that the account has not reached any plan limits.
If errors persist, cross-check the latest instructions in the official Hubspot knowledge base article: Upload and publish YouTube videos.

Next Steps: Extend Your Strategy Beyond Hubspot

Using Hubspot to upload and publish YouTube videos centralizes your workflow and aligns video campaigns with your broader marketing efforts. To enhance your strategy further, you can combine Hubspot’s tools with outside expertise.

For additional guidance on marketing automation, SEO, and CRM optimization, you can explore expert resources and consulting services at Consultevo. Pairing a strong YouTube content strategy with Hubspot’s built-in social publishing can significantly improve your reach, reporting, and campaign consistency.

By following the steps in this guide, your team can confidently manage YouTube uploads, scheduling, and performance directly within Hubspot, reducing manual work and keeping all your social media activity in a single, organized system.

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