How to Use Hubspot Marketing Reports in the Marketing Analytics Suite

The Hubspot Marketing Analytics Suite gives marketers a powerful way to understand performance across channels, campaigns, and assets. In this step-by-step guide, you will learn how to access, customize, and interpret the main marketing reports so you can make confident, data-driven decisions.

Getting Started with Hubspot Marketing Analytics

Before you dive into specific dashboards, confirm that your tracking and user permissions are correctly configured. Accurate setup ensures that every marketing report in Hubspot reflects reliable data.

Check your access and permissions in Hubspot

Only users with the correct permissions can view and edit marketing reports.

Make sure you have access to the reporting tools.
Confirm you can view marketing dashboards.
If needed, ask an admin to update your user permissions.

Open the Marketing Analytics Suite in Hubspot

Log in to your Hubspot account.
Navigate to Reports in the main navigation bar.
Select Analytics Tools or the equivalent area where the Marketing Analytics Suite is listed.
Open the dashboard or report you want to analyze.

Once you are in the analytics area, you can choose from different report types, each focused on a specific part of your marketing funnel.

Core Hubspot Marketing Reports You Should Know

The Marketing Analytics Suite in Hubspot includes several built-in reports that help you measure performance at every stage of the customer journey.

Traffic analytics in Hubspot

The traffic analytics tools help you understand how visitors find and engage with your website.

Track sessions, page views, and new contacts created.
Segment data by source, such as organic search, paid search, email, and social.
Identify which traffic channels generate the most leads and customers.

To use traffic analytics effectively, apply filters by date range, campaign, or specific pages to uncover trends and optimization opportunities.

Hubspot campaign performance reports

Campaign reports in Hubspot group related assets and activities into a single view.

Associate emails, landing pages, forms, and ads with a campaign.
Measure influenced contacts, new contacts, and revenue where available.
Compare performance between campaigns over the same time period.

This unified campaign reporting helps you understand which themes, offers, or channels drive the highest impact.

Email marketing analytics in Hubspot

Email analytics show how your contacts interact with your marketing emails.

View delivery, open, click, and unsubscribe rates.
Analyze performance by email type, such as newsletters or automated nurture emails.
Identify subject lines, send times, and lists that perform best.

Use this information to refine your email strategy, improve engagement, and protect your sender reputation.

Landing page and form analytics in Hubspot

Landing pages and forms are key conversion points in many marketing programs.

Track views, submissions, and conversion rates for each landing page.
Review form submission rates and abandonment trends.
Compare performance of A/B test variants to optimize conversion.

By monitoring these reports, you can adjust copy, design, and offers to increase conversions from your campaigns.

How to Customize Hubspot Marketing Reports

Out-of-the-box reports cover typical needs, but you can also customize reports in Hubspot to fit your specific goals and metrics.

Adjust date ranges and filters

Open the report you want to adjust.
Select the date picker at the top of the report.
Choose a range such as “Last 7 days,” “Last 30 days,” or a custom period.
Apply additional filters for campaign, lifecycle stage, or asset type.

These filters allow you to focus on the exact slice of data that matters for your analysis.

Save and reuse your favorite Hubspot reports

If you frequently review the same views, save them for quick access.

Configure your filters and date range.
Click the option to save or clone the report.
Give it a clear name, such as “Monthly Email Performance” or “Q3 Campaign Comparison.”
Add the report to an existing dashboard or create a new dashboard for your team.

Saved reports and dashboards in Hubspot make it easy to standardize reporting across your marketing team.

Create custom dashboards in Hubspot

Dashboards let you group multiple reports into one screen.

Combine traffic, campaign, email, and landing page reports.
Arrange widgets to match your priorities, such as top-of-funnel or revenue.
Share dashboards with stakeholders so they can monitor performance without digging into individual tools.

Custom dashboards turn your Hubspot data into a concise, repeatable reporting hub.

Interpreting Hubspot Marketing Data for Better Decisions

Collecting data is only the first step. You also need to interpret the metrics and act on them. Hubspot marketing reports support a full cycle of insight, decision, and optimization.

Connect metrics to goals

Define what success looks like before you analyze any report.

Set targets for traffic growth, lead volume, and conversion rates.
Create clear definitions for lifecycle stages and key funnel steps.
Align your Hubspot dashboards with these targets so it is easy to see if you are on track.

Identify trends across Hubspot reports

Look for recurring patterns over time.

Check whether specific channels consistently perform better or worse.
Monitor campaign performance month over month.
Watch for sudden drops or spikes that might indicate tracking issues or major changes in audience behavior.

Reviewing multiple report types together gives you a more complete picture of marketing performance.

Turn insights into marketing experiments

Use your findings to design experiments and continuous improvements.

Test new offers on high-traffic but low-conversion pages.
Refine email segmentation based on engagement data.
Shift budget toward campaigns that drive the most qualified leads.

Document your experiments and track results inside your Hubspot dashboards for ongoing optimization.

More Resources on Hubspot Marketing Analytics

You can deepen your understanding and keep your reporting practices aligned with platform updates by reviewing official documentation and expert resources.

Visit the original Hubspot knowledge base article on using marketing reports in the Marketing Analytics Suite here: Hubspot Marketing Analytics Suite documentation.
For strategic consulting on analytics, tracking, and performance optimization, explore Consultevo for additional guidance.

By consistently using these Hubspot marketing reports, customizing dashboards, and aligning them with clear goals, your team can build a reliable, scalable reporting framework that drives smarter decisions and sustained growth.

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