How to Use Hubspot with the AMP Plugin on WordPress

Using Hubspot together with the AMP plugin on WordPress helps you keep fast, mobile‑optimized pages while still collecting key analytics and leads. This step‑by‑step guide explains how to configure AMP, what limitations to expect, and how to align it with tracking and forms so your marketing data remains accurate.

What AMP Is and How It Impacts Hubspot Tracking

Before you connect an AMP plugin to your site, it is important to understand how the framework changes the way pages behave and how that affects Hubspot.

Accelerated Mobile Pages (AMP) is an open‑source framework that creates simplified versions of your content for mobile visitors. These versions:

• Strip many scripts and styling options from the page
• Load quickly on smartphones and tablets
• May be cached and served directly from search engines

Because scripts are limited, standard analytics and form embeds may work differently. This includes how Hubspot tracks sessions, events, and conversions.

Preparing WordPress and Hubspot for AMP

Before switching AMP on for the entire site, make sure your foundation is ready. These steps are focused on reducing surprises for both WordPress and Hubspot users.

Step 1: Audit Your Current Tracking Setup

Start by reviewing the tools already installed on your site. Look for:

• Existing analytics scripts (including the Hubspot tracking code)
• Other marketing pixels or tag managers
• Embedded forms or pop‑ups that might rely on JavaScript

Document where tracking codes are placed: theme files, header or footer scripts, or plugin fields. This helps you understand what may not load on AMP pages.

Step 2: Review Hubspot Assets Used on Mobile

Next, list the Hubspot assets you rely on most for mobile traffic:

• Embedded forms or pop‑ups on articles
• Live chat or bots
• CTA modules and tracking events

Knowing which components matter most allows you to test the AMP plugin in a focused way and decide what trade‑offs you can accept.

Installing and Enabling the WordPress AMP Plugin with Hubspot

Once you understand your baseline, you can install the AMP plugin and begin testing how it interacts with your existing Hubspot implementation.

Step 3: Install the Official AMP Plugin

1. Log in to your WordPress dashboard as an administrator.
2. Go to Plugins > Add New.
3. Search for AMP (the official plugin maintained by the AMP Project).
4. Click Install Now, then Activate.

After activation, a new AMP settings area appears in your WordPress admin menu. This is where you choose how AMP versions are generated.

Step 4: Choose an AMP Template Mode

The AMP plugin offers different modes for how pages are rendered. To keep things stable with Hubspot, start with a cautious configuration.

Common options include:

• Standard: Your entire site uses AMP by default.
• Transitional: Both AMP and non‑AMP versions exist.
• Reader: Simple AMP templates for specific content types.

If you rely on complex themes or heavy scripts, Reader or Transitional modes are usually safer and easier to test alongside Hubspot tracking.

Configuring Hubspot Tracking on AMP Pages

AMP pages restrict custom JavaScript, which affects how tracking codes are loaded. This section explains what you can do to maintain as much Hubspot data as possible.

Step 5: Understand AMP Script Restrictions

On AMP pages, only approved AMP components are allowed. This means you cannot simply paste the standard Hubspot tracking code into the AMP template. Instead, you must:

• Use supported analytics components
• Rely on server‑side rendering when possible
• Accept that some advanced events or behaviors may not fire

The goal is to track essential page views and conversions while honoring AMP performance rules.

Step 6: Test Tracking Behavior for Hubspot

Once AMP is active, test how mobile analytics behave:

1. Open a blog post on your smartphone.
2. Confirm that you see the AMP icon in search results, if available.
3. Submit any Hubspot forms that appear on the AMP version of the page.
4. Check your Hubspot reports to see whether views and submissions are recorded.

Compare AMP page data against non‑AMP versions. Expect some differences, but watch for large gaps that indicate tracking is blocked or misconfigured.

Using Hubspot Forms and CTAs on AMP Pages

Forms and CTAs are critical for lead generation, but they can be difficult to handle within AMP’s strict environment. Here is how to approach them.

Step 7: Evaluate How Hubspot Forms Render

Standard embedded forms may not appear correctly on AMP pages because they often rely on JavaScript. To evaluate them:

• Load a page with an embedded form on a mobile device.
• Use your browser’s developer tools or page source to confirm which version (AMP or non‑AMP) you are seeing.
• Attempt a test submission and verify whether it reaches Hubspot.

If forms do not display or do not submit, you may need to use a simplified layout, link out to a dedicated non‑AMP landing page, or explore AMP‑compatible form solutions that pass data into your CRM.

Step 8: Adjust CTA Strategy with Hubspot in Mind

Graphical CTAs, banners, and pop‑ups can also be limited on AMP pages. To keep conversion pathways active:

• Create text‑based CTAs within your content leading to non‑AMP landing pages.
• Use clear buttons or links that are easy to tap on small screens.
• Update your Hubspot campaigns so they track leads originating from AMP content, even if the final submission happens off the AMP page.

This approach preserves user experience while still attributing leads to your content.

Optimizing and Monitoring Performance with Hubspot

Once AMP is running, you should monitor both technical performance and marketing performance so you know whether the change is helping or hurting your goals in Hubspot.

Step 9: Measure AMP Impact on Traffic and Leads

To evaluate results, track:

• Mobile organic traffic to AMP pages
• Average session duration and bounce rate
• Form submissions and new contacts recorded in Hubspot

Compare performance before and after enabling AMP. Pay close attention to any drop in lead volume, as that may indicate issues with forms or tracking on AMP pages.

Step 10: Refine Templates and Content

Use the data collected to refine your templates. Improvements can include:

• Shortening long paragraphs for easier reading
• Adding clear internal links and CTAs
• Rewriting headings to better match search intent

These changes help both AMP performance and search visibility, supporting your broader strategy with Hubspot.

Additional Resources for Hubspot and AMP Optimization

Because AMP and analytics evolve, it is useful to consult additional resources as you maintain your site.

• Original guidance on using AMP with analytics and marketing tools: AMP plugin overview and considerations
• Specialized consulting for technical SEO and marketing platforms such as Hubspot: Consultevo

By following these steps and continuously testing, you can take advantage of faster mobile experiences while keeping your Hubspot reporting, forms, and campaigns aligned with your business goals.