How to Create Google Search Ad Campaigns in Hubspot

Running search ads through Hubspot lets you build, track, and optimize Google Ads campaigns without leaving your CRM, keeping your ad data aligned with contacts and deals.

Prerequisites for Google Search Ads in Hubspot

Before you can create Google search ad campaigns in the Hubspot ads tool, make sure your account and Google Ads setup meet the following requirements.

Connect Google Ads to Hubspot

To manage Google search ads in Hubspot, you must connect at least one Google Ads account.

1. In your Hubspot account, navigate to your ads settings.
2. Click the option to connect an ad account.
3. Select Google Ads, then follow the prompts to sign in to your Google account.
4. Allow Hubspot the requested permissions so it can read and manage campaigns.
5. Confirm the connection and verify the Google Ads account appears as connected.

Only connected Google Ads accounts will be available when you build new search campaigns in Hubspot.

Supported Google Search Campaign Types

When you create search ads via Hubspot, only specific campaign types are supported:

• Standard Google search campaigns with text-based ads.
• Lead generation and website traffic objectives that rely on search keywords.

Display, Performance Max, Shopping, or other non-search formats must still be created directly in Google Ads, not in Hubspot.

Start a New Google Search Campaign in Hubspot

Once your ad account is connected, you can build a new campaign entirely from the Hubspot interface.

Open the Hubspot Ads Tool

1. Log in to your Hubspot account.
2. Navigate to Marketing > Ads in the main navigation.
3. In the ads dashboard, click the button to create a new campaign.
4. Select Google search ad or the equivalent search campaign option.

Hubspot will open a guided workflow that walks you through every required step.

Choose Objective and Google Ads Account

The first step in the Hubspot campaign wizard is selecting your campaign objective and account.

1. Pick a campaign objective aligned with your goal, such as lead generation or website visits.
2. From the account dropdown, choose the connected Google Ads account where the campaign will live.
3. Enter a clear campaign name that follows your internal naming convention.

Hubspot pushes this information to Google Ads so both platforms stay in sync.

Set Budget, Bidding, and Schedule in Hubspot

The next part of the workflow defines how much you will spend on your Google search campaign and when it will run.

Configure Daily or Lifetime Budget

1. Select either a daily budget or a total (lifetime) budget.
2. Enter the amount you are comfortable spending on this Google search campaign.
3. Review the estimated results or impressions, if Hubspot provides them, based on your budget.

Adjust the amount until you reach a balance between visibility and cost control.

Set Campaign Dates and Bidding

1. Choose a start date, and optionally an end date, for the campaign.
2. Select a bidding strategy supported by Hubspot for Google search ads, such as automated or manual bidding, depending on what is available in your account.
3. Confirm any default conversion settings or goals that will be tracked.

Hubspot sends these configuration details to Google Ads so the campaign launches on schedule.

Create Ad Groups and Keywords in Hubspot

Strong Google search campaigns depend on tightly themed ad groups and relevant keywords, which you can build inside Hubspot.

Add Ad Groups in the Hubspot Interface

1. In the ad group section, click to create your first ad group.
2. Give the ad group a descriptive name related to a specific product, service, or topic.
3. Set an optional ad group–level bid if the workflow allows for it.

Repeat this process to create multiple ad groups within the same campaign in Hubspot.

Define Keywords for Each Ad Group

Within each ad group in Hubspot, you need to select the search terms that will trigger your ads:

1. Enter core keywords that describe your offer.
2. Use keyword match types supported by the interface, such as broad, phrase, or exact.
3. Include negative keywords where necessary to filter out irrelevant traffic.

Hubspot will pass these keywords and match types directly to the associated ad group in Google Ads.

Build Text Ads for Google Search in Hubspot

With keywords in place, the next step in Hubspot is writing the search ads users will see on Google.

Create Responsive Search Ads

Most Google search campaigns built in Hubspot will use responsive search ads.

1. For each ad group, click to create a new ad.
2. Enter multiple headlines that highlight benefits, features, and brand messaging.
3. Add several descriptions that expand on your offer and include clear calls to action.
4. Specify the final URL where users will land after clicking the ad.
5. Optionally add display path text to make the URL more descriptive.

Hubspot sends all headlines and descriptions to Google Ads, which automatically tests combinations to find high-performing variants.

Best Practices for Ad Copy Inside Hubspot

• Align headlines and descriptions with each ad group’s main keyword theme.
• Use action-oriented language and clear offers.
• Keep character limits in mind so your copy displays properly on Google.
• Ensure the landing page URL matches the user’s intent from the ad.

Writing and updating ad copy from Hubspot lets you quickly align campaigns with other marketing assets managed in the platform.

Review and Publish Your Google Search Campaign from Hubspot

After configuring budget, keywords, and ads, Hubspot gives you a summary to review before launch.

Check Campaign Settings and Compliance

1. Review the campaign objective, budget, schedule, and bidding strategy.
2. Confirm that each ad group has at least one responsive search ad and a relevant keyword set.
3. Make sure there are no policy violations in your ad text or URLs.

Fix any warnings or missing fields shown in the Hubspot interface before publishing.

Publish the Campaign to Google Ads

1. Click the publish or launch button within Hubspot.
2. Wait while the platform syncs the campaign to Google Ads.
3. Monitor the status; the campaign will typically show as under review until Google completes its approval process.

Once approved, your Google search ads will start serving, and Hubspot will begin tracking performance data.

Measure and Optimize Google Search Ads in Hubspot

One of the main advantages of creating search campaigns from Hubspot is the integrated reporting across ads, contacts, and deals.

View Performance Metrics in the Hubspot Ads Dashboard

From the ads dashboard, you can review key performance indicators for your Google search campaigns, including:

• Impressions and clicks.
• Click-through rate (CTR).
• Cost per click (CPC) and total spend.
• Contacts and customers attributed to ads.
• Return on ad spend (if revenue data is available).

Because Hubspot connects ad data with its CRM, you can see which keywords and campaigns drive high-quality leads and closed deals.

Optimize Campaigns Directly from Hubspot

Use the performance data in Hubspot to refine your Google search ad strategy:

• Pause underperforming ad groups or ads.
• Adjust budgets toward campaigns that generate more qualified contacts.
• Test new headlines and descriptions inside responsive search ads.
• Refine keywords and negative keywords based on search term reports.

These changes sync back to Google Ads, so you can manage ongoing optimization without leaving the Hubspot environment.

Additional Resources and References

For the full official documentation on creating Google search ad campaigns in Hubspot, review the article at this Hubspot knowledge base page.

If you need advanced help with account structure, tracking, or CRM alignment, you can also consult specialists at Consultevo for strategic support around ads and marketing automation.