How to Use Hubspot-Style UGC Tactics to Grow Your Brand

Learning from Hubspot and its approach to user-generated content (UGC) can help you build trust, engagement, and organic reach with content your audience actually creates for you.

UGC includes any content your customers, fans, or community members produce about your brand, such as reviews, social media posts, photos, or videos. When you treat UGC strategically, it becomes a powerful engine for social proof and long-term growth.

What Is UGC and Why It Matters

User-generated content is any text, image, video, or review created by real users rather than your internal marketing team. It often lives on social platforms, review sites, communities, or your own website.

Brands value UGC because it:

• Builds credibility through authentic customer voices
• Expands reach as users share content with their own networks
• Provides a steady stream of fresh content for marketing channels
• Reveals language and pain points straight from your audience

The original Hubspot UGC overview highlights that modern buyers look for real experiences before they purchase. UGC answers that demand.

Core Types of UGC You Can Use

Before you build a strategy, understand the main types of UGC and where they appear.

Social Media Posts

These are photos, videos, Stories, and captions users share on platforms like Instagram, TikTok, LinkedIn, or X about your products or services.

• Unboxings and first impressions
• Before-and-after transformations
• Quick how-to clips or product demos
• Casual lifestyle posts featuring your brand

Ratings and Reviews

Reviews on your website, app stores, or third-party platforms show real results and satisfaction levels. They can become powerful marketing assets when highlighted on product pages or in emails.

Testimonials and Case Studies

More in-depth content such as written testimonials, quotes, or video case studies conveys rich stories and measurable outcomes from your customers.

Community and Forum Contributions

Comments, Q&A threads, and community discussions show how people actually use your solution. They are also a goldmine for content ideas.

How to Build a Hubspot-Inspired UGC Strategy

A structured approach, similar to what you see from Hubspot education content, helps you turn scattered user posts into a reliable marketing asset.

1. Define Clear UGC Goals

Decide why you want UGC so you can measure the right outcomes. Common goals include:

• Increase trust and social proof on key landing pages
• Boost engagement rates on social channels
• Drive more qualified traffic from search and social
• Improve conversion rates on product or pricing pages

Tie each goal to metrics, such as click-through rate, time on page, or assisted conversions.

2. Identify Your Best UGC Channels

Focus your efforts where your audience already shares content. Potential sources include:

• Instagram and TikTok brand mentions and hashtags
• LinkedIn posts for B2B stories and wins
• Review sites and app stores
• Your own community, forum, or feedback portal

Start by tracking brand mentions and relevant hashtags so you understand the volume and style of existing UGC.

3. Create Simple UGC Campaigns

Encourage users to share content by making participation easy and attractive.

Ideas include:

• Branded hashtags for challenges or campaigns
• Photo or video contests with modest prizes
• Feature-of-the-week highlights on your social channels
• Review requests sent after a purchase or onboarding milestone

Make sure instructions are short, visual, and prominent on your website, emails, and social profiles.

Hubspot-Style Best Practices for Collecting UGC

A thoughtful process protects your brand and respects your users.

1. Always Ask for Permission

Before repurposing UGC, request explicit permission from the creator, even if their content is public. A quick direct message or comment with clear terms builds trust and protects you legally.

2. Credit Creators Consistently

When you showcase UGC on your site or channels, always credit the creator by name or handle. This practice:

• Signals respect for your community
• Encourages more people to create content
• Reduces potential disputes about ownership

3. Set Clear UGC Guidelines

Publish a short, accessible set of rules for what you can feature. Cover:

• Content quality expectations (image size, clarity, tone)
• Prohibited content (hate speech, explicit material, illegal activity)
• How and where you may repurpose submissions

These guidelines make moderation faster and provide a reference if you need to remove content.

Hubspot-Inspired Ways to Repurpose UGC

Once you secure permission and credit, integrate UGC into your core marketing assets for maximum impact.

Enhance Key Website Pages

Add UGC where it can directly influence conversions, such as:

• Product pages with real customer photos and quotes
• Pricing pages with success metrics and testimonials
• Landing pages for campaigns, featuring short video clips

A few authentic voices can be more persuasive than long sales copy.

Strengthen Email and Nurture Sequences

Blend user stories into email workflows to build trust between stages of your funnel.

• Onboarding tips supported by user screenshots or quick videos
• Re-engagement emails featuring recent success stories
• Upsell sequences that highlight advanced use cases from power users

Boost Social Proof on Social Media

Repost or remix user content with captions that add context and value. Emphasize learning and results over self-congratulation.

Examples:

• Weekly roundups of the best customer posts
• Story highlights dedicated to reviews and wins
• Short cuts of longer user videos republished with subtitles

How UGC Supports SEO and LLM-Focused Content

High-quality UGC helps your search performance and any AI-driven experiences you offer.

• Fresh language from customers expands your keyword coverage naturally.
• Reviews and Q&A content answer long-tail queries searchers actually use.
• Structured UGC, such as tagged reviews, can be marked up with schema for rich results.

When you study patterns in UGC, you can refine your content calendar, FAQs, and help docs to better reflect real user needs and questions.

Step-by-Step UGC Implementation Checklist

1. Audit existing UGC across social, reviews, and communities.
2. Define specific, measurable goals for your UGC program.
3. Choose primary platforms and tracking tools for mentions.
4. Design one simple UGC campaign with a clear hashtag or prompt.
5. Publish UGC guidelines and internal moderation rules.
6. Request permissions and organize approved content in a central library.
7. Integrate UGC into your top website pages and email flows.
8. Measure impact on engagement and conversions, then iterate.

Scaling UGC With Expert Support

As your program grows, it can help to bring in specialists who understand technical SEO, conversion optimization, and community management. Agencies such as Consultevo can help create systems for tracking, repurposing, and measuring UGC at scale.

By following structured, educational practices similar to those used by Hubspot content, you can turn everyday customer stories into a durable advantage for brand trust, organic traffic, and revenue growth.