Hupspot Guide to Growing a Snapchat Audience

Brands that follow a structured, data-driven approach like Hubspot use Snapchat to build genuine connections, not just chase views. This guide walks you through practical steps to grow a loyal, engaged Snapchat audience using repeatable methods you can track and improve over time.

Why Snapchat Still Matters for Hubspot-Style Marketers

Snapchat remains a valuable channel for reaching younger, mobile-first audiences. For marketers who admire the Hubspot methodology of attracting, engaging, and delighting, Snapchat offers:

• High daily engagement from Gen Z and young millennials.
• Fast, authentic storytelling with minimal production overhead.
• Tools for testing content, calls-to-action, and offers in real time.

Instead of treating Snapchat as a one-off campaign channel, you can build a sustainable, measurable audience by following the steps below.

Step 1: Clarify Your Snapchat Goals the Hubspot Way

A Hubspot-style strategy begins with clear objectives. Before posting, define what Snapchat should achieve for your brand.

Set specific, measurable goals

Decide how Snapchat fits into your broader marketing funnel. Common goals include:

• Driving traffic to blog posts or landing pages.
• Building brand awareness with new audiences.
• Capturing leads through swipe-up actions or profile links.
• Encouraging product trials, demos, or sign-ups.

Attach numbers to each goal, such as desired views per Story, average completion rate, or weekly follower growth. This aligns with a performance-first Hubspot mindset.

Align Snapchat with your buyer personas

If you use personas similar to a Hubspot implementation, map Snapchat content to each persona:

• Identify what each persona wants to see daily or weekly.
• Decide which offers, tips, or behind-the-scenes moments serve each persona best.
• Plan content series that repeatedly solve their problems or entertain them.

Step 2: Optimize Your Snapchat Profile Using Hubspot Principles

Your profile is the foundation of your Snapchat presence. Treat it like a landing page, following conversion-focused practices that Hubspot often recommends.

Use a recognizable name and handle

Keep your username consistent with other social channels. Make it easy to search and simple to mention in offline and online promotions.

Design a memorable Snapcode

Your Snapcode acts like a scannable CTA. Use it on:

• Business cards, flyers, and packaging.
• Website banners and blog sidebars.
• Email signatures and newsletters.

Think of your Snapcode as a key conversion asset in your multi-channel Hubspot-style campaigns.

Create a concise, benefit-focused bio

Even in a small bio, clarify what followers will get:

• Daily tips, tutorials, or exclusive offers.
• Behind-the-scenes access to your company or team.
• Early access to product launches and discounts.

Make your promise specific so people know why they should subscribe.

Step 3: Plan Content Like a Hubspot Editorial Calendar

Random posts rarely build a strong Snapchat following. Structured planning, similar to a Hubspot editorial calendar, keeps your audience engaged and returning.

Map out weekly content themes

Create themes your audience can anticipate. Examples include:

• Education: Quick how-tos, FAQs, or myth-busting clips.
• Inspiration: Success stories, case studies, or transformations.
• Entertainment: Lighthearted skits, challenges, or memes relevant to your niche.
• Access: Office tours, event coverage, or product teases.

Rotate these themes through the week to avoid repetition and fatigue.

Script Stories with clear arcs and CTAs

Snapchat Stories should feel intentional. For each Story, outline:

1. Hook: A first snap that states what viewers will learn or see.
2. Value: 3–7 snaps walking through steps, insights, or moments.
3. CTA: A final snap telling viewers what to do next.

CTAs might be to visit your website, reply with a question, or screenshot a discount code. This mirrors the conversion-focused approach seen in Hubspot campaigns.

Step 4: Use Hubspot-Inspired Tactics to Attract Followers

High-quality content needs promotion. Grow your Snapchat audience with tactics modeled on multi-channel Hubspot strategies.

Promote Snapchat on your existing channels

Use assets you already control:

• Add your Snapcode to your homepage and contact page.
• Share it in blog posts, especially tutorials and how-to content.
• Include a “Follow us on Snapchat” block in newsletters.
• Pin a tweet or social post featuring your Snapcode.

Linking between channels creates an ecosystem, much like a complete Hubspot funnel.

Cross-promote within campaigns

Whenever you launch a new product, webinar, or content offer, add Snapchat to the promotion plan:

• Tease the launch exclusively on Snapchat first.
• Offer bonus behind-the-scenes coverage during the campaign.
• Give Snapchat-only coupon codes or early-access links.

This makes Snapchat feel valuable and exclusive, not just another broadcast outlet.

Leverage collaborations and takeovers

Partner with influencers or complementary brands who share your audience:

• Host a takeover where a partner runs your Snapchat for a day.
• Run joint challenges that require people to follow both accounts.
• Trade shoutouts where you recommend each other’s content.

Make sure expectations, content guidelines, and CTAs are clear, similar to how you would plan co-marketing in a Hubspot environment.

Step 5: Drive Engagement and Retention Using Hubspot Logic

Growing an audience is not only about new followers. You also need to keep current subscribers watching and interacting.

Post consistently but stay concise

Snapchat audiences respond well to frequent, short Stories. Aim for:

• Regular posting schedules your followers can expect.
• Stories that respect time, avoiding unnecessary filler.
• Focused narratives with one clear message per Story.

Consistency builds trust, which is essential to nurturing relationships, a core principle in Hubspot-style marketing.

Invite responses and interaction

Snapchat allows quick feedback. Encourage engagement by:

• Asking viewers to reply with questions or preferences.
• Running polls or this-or-that choices using creative visuals.
• Featuring user content (with permission) in future Stories.

When you acknowledge viewers, they feel part of a community, not just an audience.

Experiment with filters, lenses, and creative tools

Use Snapchat’s creative options strategically:

• Brand-aligned colors, fonts, and emojis.
• Geofilters for events or physical locations.
• Lenses that reflect your brand personality or campaign themes.

Keep visuals on-brand, just as you would maintain a consistent look in Hubspot-powered email and web campaigns.

Step 6: Measure Performance Like a Hubspot Dashboard

To grow long term, you need to track data and iterate. Treat Snapchat metrics like a mini Hubspot dashboard dedicated to Stories and audience behavior.

Monitor key Snapchat metrics

Track:

• Views: How many people watch each snap or Story.
• Completion rate: Percentage who watch from first to last snap.
• Screenshots: Signals of interest or saved information.
• Replies: Direct engagement and questions.

Look for patterns in times, themes, and formats that perform best.

Refine your strategy based on insights

Use what you learn to adjust:

• Post more often at times with higher completion rates.
• Expand themes that earn the most replies and screenshots.
• Remove content types that consistently underperform.

Small, continuous improvements mirror the optimization cycles in a Hubspot campaign.

Learning from Hubspot-Style Examples and Resources

You can study successful Snapchat growth strategies described on the original source page here: how to grow a Snapchat audience. Analyze how brands use hooks, narratives, and CTAs to build loyal followers.

For broader digital strategy support and implementation help beyond Snapchat, you can also explore consulting resources at Consultevo, which focus on performance-oriented marketing systems.

Putting a Hubspot Mindset into Daily Snapchat Practice

Growing a Snapchat audience requires consistency, creativity, and data-driven refinement. By borrowing principles from a Hubspot approach—clear goals, buyer personas, editorial calendars, cross-channel promotion, and ongoing optimization—you can transform Snapchat from an experimental channel into a reliable engine for awareness, engagement, and conversions.

Start with one improvement this week: tighten your profile, map out a simple Story series, or add your Snapcode to your main website. Then keep iterating based on results, building a long-term Snapchat presence that supports your entire marketing ecosystem.

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