How Hubspot Marketers Can Build a Tumblr Community

Marketers who use Hubspot to grow their audience can unlock an additional channel by building a thriving community on Tumblr. With the right approach to content, tags, and conversation, you can turn casual scrollers into engaged followers and long-term advocates for your brand.

Why Tumblr Still Matters for Hubspot Users

Tumblr is a hybrid platform that blends blogging, social media, and micro-content. For Hubspot-focused marketing teams, it offers:

• Access to niche, passionate communities around specific interests.
• Viral potential through reblogs and notes instead of traditional shares.
• A flexible mix of text, images, video, audio, and GIFs.
• A lower barrier to experimentation with new content formats.

This combination makes Tumblr a useful complement to campaigns you already manage in your Hubspot environment, especially when you want to test creative ideas or connect with younger, culture-driven audiences.

Set Up Your Tumblr Presence for Hubspot Campaigns

Before you start posting regularly, treat Tumblr like any other strategic channel you would connect to Hubspot: define your purpose and structure your profile to support it.

1. Clarify Your Tumblr Goals

Decide how this channel should support the same funnel you manage with Hubspot:

• Awareness: Reach new audiences with visually engaging or humorous content.
• Engagement: Spark conversations and reblogs around relatable topics.
• Advocacy: Turn followers into passionate fans of your brand or mission.

Keep your goals lightweight but clear, so every post has a role, even if you do not track it directly inside Hubspot.

2. Optimize Your Tumblr Blog

Your Tumblr blog functions like a simplified landing page that can support campaigns you track with Hubspot analytics elsewhere.

Key steps:

• Choose a memorable name: Reflect your brand, niche, or community theme.
• Customize the theme: Use colors, fonts, and imagery that match your brand identity.
• Write a concise description: Explain who you are, what you post, and why someone should follow you.
• Add links: Point to your main website, newsletter, or other properties you manage through Hubspot.

Design a Tumblr Content Strategy for Hubspot Teams

A sustainable community on Tumblr comes from consistent, sharable posts. Think like a Hubspot content strategist, but adapt to Tumblr’s informal culture.

3. Use Tumblr’s Post Types Strategically

Tumblr supports multiple formats that can map to different stages of your audience’s journey:

• Text posts: Short commentary, stories, or insights.
• Photo and GIF posts: Visual hooks that invite reblogs.
• Quote posts: Memorable lines from articles, talks, or community members.
• Link posts: Share resources, long-form content, or campaigns you host outside Tumblr.
• Video and audio: Clips, interviews, or behind-the-scenes content.

Balance these formats the way you would balance blog posts, emails, and social updates around your Hubspot content calendar.

4. Match Tumblr’s Tone and Culture

Unlike polished corporate channels, Tumblr favors authentic, conversational posts. When planning content alongside Hubspot emails or blog articles, adjust the tone for Tumblr by:

• Using humor, memes, and GIFs where appropriate.
• Keeping posts short and scannable.
• Speaking like a person, not a press release.
• Reacting to cultural moments your audience cares about.

This tone builds trust and makes followers more likely to reblog your content, which increases your reach organically.

Use Tags and Discovery Tactics with a Hubspot Mindset

Just as keyword research supports your Hubspot SEO strategy, tagging is essential for discovery on Tumblr.

5. Tag Posts Thoughtfully

Tags help users find your content through search and through their own interests. Best practices include:

• Use 5–10 relevant tags per post.
• Combine broad tags (e.g., “marketing”, “design”) with niche tags (e.g., “brand memes”, “customer support stories”).
• Follow and reuse tags where your target community is already active.
• Avoid misleading tags that do not match the post; this erodes trust.

Think of Tumblr tags like lightweight keywords that add context, similar to how you would organize blog topics and campaigns in Hubspot.

6. Post Consistently

Consistency matters more than volume. Create a simple schedule that can coexist with your Hubspot editorial calendar:

• 2–5 posts per week for active growth.
• Scheduled queue posts to maintain presence.
• Real-time reaction posts for cultural or industry moments.

A steady rhythm trains followers to expect your content without overwhelming them.

Build Community Engagement Beyond Hubspot Forms

Community growth on Tumblr depends on dialogue, not just broadcasting. The same relationship-building mindset you apply with Hubspot workflows applies here, but in a more conversational format.

7. Interact with Other Tumblr Users

Engagement tactics include:

• Reblogging with commentary: Add your perspective to posts from others.
• Liking and replying: Acknowledge creative work and thoughtful questions.
• Following relevant blogs: Curate a feed that keeps you plugged into your niche.

These actions make your presence feel human and encourage people to check your blog and eventually follow you.

8. Encourage Two-Way Conversation

Instead of pushing people directly into Hubspot forms, use Tumblr-native features to spark interaction first:

• Ask open-ended questions at the end of posts.
• Invite followers to share their stories or examples.
• Host themed days, challenges, or prompts.
• Respond publicly (when appropriate) to insightful replies.

Once you build trust, you can gently direct users to more in-depth resources you manage with Hubspot on your main site.

Measure Tumblr Impact Alongside Hubspot

Even if Tumblr analytics are lighter than the reporting you rely on inside Hubspot, you can still track meaningful signals.

9. Monitor Platform Metrics

On Tumblr, watch for:

• Follower growth over time.
• Notes (likes + reblogs) per post.
• Tag performance: which topics get more interaction.
• Referral traffic to your main website.

Use these insights to refine your future posts and to guide topics you might later expand into full articles or campaigns managed via Hubspot.

10. Connect Tumblr to Broader Campaigns

While Tumblr is not a primary analytics hub, you can still map it to your larger marketing ecosystem:

• Link to resources, downloads, or webinars you track with other tools.
• Repurpose top-performing Tumblr ideas into blog posts or email segments.
• Use follower feedback to inspire new offers or nurture content that you later automate with Hubspot workflows.

This approach keeps Tumblr aligned with your larger strategy without forcing the platform into a rigid funnel.

Next Steps for Hubspot-Focused Marketers

If you manage campaigns with Hubspot and want a creative, community-driven channel, Tumblr can be a powerful addition. Start by optimizing your blog, experimenting with formats, and engaging directly with the communities that matter to your brand.

For more detailed inspiration and best practices right from the original source, review the guide on how to build a Tumblr community. To deepen your overall digital strategy beyond Tumblr and Hubspot, you can also explore consulting resources such as Consultevo for additional strategic perspectives.