Hubspot Calls-to-Action (CTA) FAQ Guide
Hubspot provides a powerful calls-to-action (CTA) tool that lets you design, insert, and track buttons and banners across your website, emails, and landing pages. This guide explains how Hubspot CTAs work, how to create and manage them, and how to solve common issues using the official FAQ as a reference.
What is a Hubspot CTA?
A call-to-action in Hubspot is a trackable button or banner that encourages visitors to take a specific action, such as downloading an offer, booking a meeting, or subscribing to a list. When a visitor clicks a CTA, Hubspot records the interaction and attributes it to the relevant page, email, or campaign.
CTAs can be embedded on:
- Website pages and blog posts
- Landing pages
- Marketing emails
- External sites using embed code
Because they are trackable, CTAs in Hubspot help you understand which offers and placements generate the most clicks and submissions.
Types of Hubspot CTAs
In the Hubspot CTA tool, you can create different visual formats depending on your design needs.
Standard button CTAs in Hubspot
A standard button CTA is a customizable button that you design directly inside Hubspot.
- Choose text, font, and colors
- Control size, alignment, and hover effects
- Apply styles to match your brand
These button CTAs are ideal for most on-page and email placements where you want a consistent branded look and feel.
Image-based CTAs in Hubspot
Image CTAs allow you to upload a custom image instead of using the default button styling.
- Use a designed banner or graphic
- Support more complex layouts and creative designs
- Link any image to a specific URL or Hubspot page
Image CTAs are useful for promotional banners, visual offers, or when your design team has created a specific asset.
How to create a CTA in Hubspot
Creating a CTA in Hubspot follows a simple step-by-step process in the marketing tools.
- Navigate to the CTA tool
In your Hubspot account, go to Marketing > Lead Capture > CTAs. This is where all existing CTAs are listed and where you can create new ones.
- Click to create a new CTA
Select the option to create a new CTA. Choose whether you want a standard button CTA or an image CTA.
- Configure the CTA content
For a standard button CTA, enter the button text, select colors, font, and size. For an image CTA, upload your desired image and define the hover text if needed.
- Set the URL and link behavior
Specify the destination URL. This could be a landing page, a document, or any external link. You can also decide whether the CTA opens in a new tab.
- Assign a campaign (optional)
Connect the CTA to a Hubspot campaign for better attribution and reporting.
- Save and preview the CTA
Save your CTA, then use the preview to confirm that the design and link behavior are correct before placing it on any asset.
Adding a Hubspot CTA to pages and emails
Once a CTA is created, you can place it across your Hubspot content and even on external websites.
Add CTAs to Hubspot pages and blog posts
- Open the content editor
Edit the landing page, website page, or blog post where you want to display the CTA.
- Use the CTA module or insert tool
In drag-and-drop editors, add a CTA module to the page. In some editors, you can use an insert menu and select CTA from the options.
- Select your CTA
Choose the specific CTA you created earlier. Save or update the content to publish the change.
Add CTAs to Hubspot marketing emails
- Edit your email
Open the email editor for the marketing email you are preparing.
- Insert a CTA module
Drag a CTA element into your email layout or use the insert menu, depending on your email editor version.
- Pick your CTA
Select the CTA from the list of available options. Adjust spacing and alignment, then save and test your email.
Embed a Hubspot CTA on external sites
You can also use Hubspot CTAs on non-Hubspot pages.
- Open the CTA tool
In the CTA list, find the CTA you want to place externally.
- Copy the embed code
Click to view details and copy the provided embed code snippet.
- Paste into your external site
Insert the embed code into the HTML of your external website or CMS where you want the CTA to appear.
Editing and managing Hubspot CTAs
Managing CTAs in Hubspot is handled from the same central tool where you created them.
Edit an existing Hubspot CTA
- Go to the CTAs dashboard
In your Hubspot account, navigate back to Marketing > Lead Capture > CTAs.
- Select the CTA
Click the name of the CTA you want to modify to open the editor.
- Adjust design or URL
Update text, colors, image, or destination URL as needed. Save the changes.
- Changes update automatically
Once saved, the edited CTA updates everywhere it is used, including pages, emails, and embedded placements.
Clone, archive, or delete Hubspot CTAs
From the CTA list you can also:
- Clone a CTA to reuse its design for new campaigns
- Archive CTAs you no longer want to use but may need historically
- Delete CTAs you are sure you will not need for future reporting
Tracking and reporting on Hubspot CTA performance
Hubspot automatically tracks views and clicks for your CTAs so you can analyze performance and improve conversions.
Key CTA metrics in Hubspot
In the CTA details panel you can typically view:
- Views: How many times the CTA was loaded on a page or email
- Clicks: How many times users clicked on the CTA
- Click-through rate (CTR): The percentage of views that resulted in clicks
- Submissions (when linked to forms): How many form submissions are associated with the CTA click
Use Hubspot CTA data to optimize campaigns
With this reporting, you can:
- Compare CTAs across different placements
- Identify high-performing offers and designs
- Retire underperforming CTAs and test alternatives
- Align CTAs more closely with the content and intent of each page
Troubleshooting common Hubspot CTA issues
If a CTA is not behaving as expected, Hubspot’s official FAQ provides specific troubleshooting guidance. Typical issues include:
- CTA not displaying correctly on a page or in an email
- Click tracking not updating as expected
- Styling conflicts with external site CSS
- Old CTAs still appearing after edits or replacements
When these problems occur, check:
- Whether the correct CTA is selected in the module
- That the embed code has been copied completely
- Any conflicting custom code or styles on your external site
- Hubspot’s status and documentation for known limitations
For detailed, up-to-date answers to specific questions, review the official Hubspot CTA FAQ at this documentation.
Best practices for using Hubspot CTAs effectively
To get the most value from Hubspot CTAs, follow these practical guidelines:
- Match the CTA text to a clear, single action
- Use contrasting colors so buttons stand out on the page
- Place CTAs near relevant content and above the fold where appropriate
- Test multiple variants of copy and design over time
- Connect CTAs to dedicated landing pages with consistent messaging
You can also work with Hubspot-focused consultants and optimization specialists to build a broader conversion strategy. For example, Consultevo offers services designed to improve marketing automation and lead capture workflows built on Hubspot.
Where to learn more about Hubspot CTAs
The CTA feature continues to evolve, so always rely on the latest product documentation when you need clarification. The official FAQ explains the full behavior of Hubspot CTAs, including limitations and advanced use cases, and is available directly from Hubspot’s knowledge base.
By understanding how CTAs function, how to place them correctly, and how to interpret their performance data, you can use Hubspot to drive more qualified leads and better marketing results across all your digital channels.
Need Help With Hubspot?
If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.
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