How to Associate Assets and Content with Campaigns in Hubspot
Managing campaign assets in Hubspot is essential if you want accurate reporting, clear attribution, and a full view of your marketing performance across channels.
This step-by-step guide walks you through how to associate pages, emails, ads, and other assets with a campaign so you can measure results in one place.
Before You Start: Understanding Hubspot Campaign Associations
Campaigns in Hubspot act as containers for related marketing assets and content. By associating items with a campaign, you can:
- Measure influenced contacts and deals
- Track traffic, conversions, and revenue
- Compare performance across campaigns
- Align reporting between channels
Associations can be made from the campaign record itself or directly from the individual asset in Hubspot tools.
How to Access Campaigns in Hubspot
To begin associating assets, you first need to open the campaign tool in your Hubspot account:
- In your Hubspot account, navigate to Marketing > Campaigns.
- Click the name of the campaign you want to edit, or create a new campaign.
- Once inside the campaign, you will see tabs and sections for different asset types.
From this screen, you can both review existing associations and add new ones.
Associate Existing Assets with a Hubspot Campaign
Follow these steps to connect existing content and tools to your campaign inside Hubspot.
Add Assets from the Campaign Record in Hubspot
- Open your campaign in Hubspot.
- Locate the section for the asset type you want to associate, such as:
- Marketing emails
- Website pages
- Landing pages
- Blog posts
- Calls-to-action
- Forms
- Workflows
- Ads
- Social posts
- Click the button or link to Add or Associate assets.
- Search or filter to find the relevant items.
- Select the assets you want to include in the campaign.
- Confirm or save your changes.
Once saved, these assets will be linked to the campaign and included in performance reporting inside Hubspot.
Associate Assets Directly from Hubspot Tools
You can also associate a single asset with a campaign while editing that asset in its own tool.
- Open the specific asset in Hubspot, such as a page, email, or form.
- In the editor or settings panel, locate the Campaign field.
- Use the dropdown or search bar to select the appropriate campaign.
- Save or update the asset.
This approach is useful when you are creating new content and want to immediately add it to the right campaign in Hubspot.
Asset Types You Can Associate with Hubspot Campaigns
Most core marketing tools in Hubspot can be associated with a campaign, allowing you to centralize reporting.
Website Pages and Landing Pages in Hubspot
Track page views, conversions, and influenced contacts for key pages by associating them with your campaign.
- Go to Marketing > Website > Website pages or Landing pages.
- Open the page editor.
- In the page settings, locate the Campaign dropdown.
- Select the relevant campaign and publish or update.
Marketing Emails in Hubspot
Email performance is a critical part of campaign reporting in Hubspot.
- Navigate to Marketing > Email.
- Edit an existing email or create a new one.
- In the email settings, choose the Campaign field.
- Select the campaign and save or send when ready.
After association, email metrics like opens, clicks, and influenced contacts roll up to the campaign.
Forms and CTAs in Hubspot
Associating forms and calls-to-action helps you understand which campaigns drive lead submissions and engagement.
- Open a form or CTA in its respective Hubspot tool.
- Find the Campaign settings area.
- Select the campaign you want to relate it to.
- Save or update the asset.
Workflows, Ads, and Social in Hubspot
Automation and promotion tools can also be tied into your campaign strategy.
- Workflows: Associate nurture sequences with the same campaign as their source assets.
- Ads: Connect paid campaigns so ad clicks and conversions are tracked under your Hubspot campaign.
- Social posts: Tag social content so you can view social engagement within your campaign reporting.
By linking these items, you gain an end-to-end view of how each Hubspot campaign performs across channels.
Reviewing Campaign Performance in Hubspot
Once assets and content are associated, you can use Hubspot campaign analytics to make better marketing decisions.
Key metrics available on the campaign record typically include:
- New contacts and influenced contacts
- Deals created and influenced revenue
- Website sessions and engagement
- Email metrics such as opens and clicks
- Form submissions, ad results, and social interactions
Use filters and date ranges within the campaign view in Hubspot to focus on specific time periods or channels.
Best Practices for Managing Hubspot Campaign Assets
To keep your reporting accurate and easy to manage, follow these best practices.
Use Clear Naming Conventions in Hubspot
- Include campaign names or codes in asset titles.
- Group assets by theme, product, or funnel stage.
- Regularly review your campaign list for duplicates or outdated items.
Associate Assets as You Create Them
Instead of waiting until the end of a launch, associate each new asset with its campaign immediately in Hubspot. This reduces errors and missing links.
Audit Campaign Associations Regularly
- Check for unassociated pages, emails, or forms.
- Confirm that ads and social posts are tied to the correct campaigns.
- Update associations if a campaign is restructured or split.
Where to Learn More About Hubspot Campaigns
For deeper reference documentation, see the official Hubspot knowledge base article on associating assets and content with a campaign: Associate assets and content with a campaign.
If you need strategic help designing your campaign structure, reporting, or broader marketing operations around Hubspot, you can also explore consulting resources such as Consultevo for guidance.
By consistently associating assets and content with campaigns in Hubspot, you create reliable, actionable reporting that supports smarter marketing decisions and more effective optimization over time.
Need Help With Hubspot?
If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.
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