Complete guide to Hubspot survey response properties

Hubspot customer feedback tools create powerful survey response properties that you can use to analyze results, segment contacts, and trigger workflows. Understanding how these properties work is essential if you want to track satisfaction, NPS, and customer experience in a structured, reportable way.

What are Hubspot survey response properties?

When you send customer feedback surveys from your CRM, Hubspot automatically creates special properties to store each contact’s responses. These properties live on the contact record and are generated for every feedback survey you publish.

Each survey has its own set of properties, which means you can:

• Track individual responses over time
• Segment contacts based on satisfaction or NPS score
• Filter lists and reports using survey data
• Trigger automation based on feedback

The system handles property creation for you, so you never need to create custom fields manually for standard survey questions.

Where to find Hubspot survey properties

To work with these properties you first need to know where they are stored in the interface. For every published feedback survey, the platform creates a property group named after that survey so you can quickly locate related fields.

Steps to locate survey response properties

1. Navigate to Settings in your account.
2. Go to Properties under the Data Management or Objects area.
3. Select the Contact object.
4. In the left sidebar, look for a property group named after your customer feedback survey.
5. Open the group to view all response-related properties for that specific survey.

This structure keeps survey data clearly organized inside the CRM so you can quickly reference the right fields during segmentation and reporting.

Types of Hubspot survey response properties

Each customer feedback survey includes a core set of response properties. The exact properties vary slightly by survey type, but they follow a consistent pattern that makes configuration and reporting straightforward.

Common survey response fields

For most customer feedback surveys, you will see properties such as:

• Response status – Tracks whether the contact answered the survey.
• Submitted date – Stores the date and time when the survey was completed.
• Primary rating value – Captures the main score, such as satisfaction or NPS rating.
• Follow-up question responses – Contains any additional answers to open or multiple-choice questions.

These properties let you filter contacts by who responded, when they engaged, and how they rated their experience.

Hubspot NPS survey properties

For Net Promoter Score surveys, a specific set of properties is used to capture promoter, passive, and detractor data. Important fields include:

• The numeric NPS rating given by the contact.
• Any written explanation or comment left by the respondent.
• Response status indicating whether the survey is completed.
• Submitted date for time-based analysis.

You can then build reports and lists that show how NPS changes over time and which customers require follow-up.

CSAT and CES survey properties in Hubspot

Customer satisfaction (CSAT) and customer effort score (CES) surveys use survey-specific properties similar to NPS but tailored to their rating scales. These properties allow you to:

• Store the satisfaction or effort rating for each submission.
• Capture contextual comments about the rating.
• Track the date of the survey response.
• Filter by response status to see who has not yet replied.

Because each survey has its own property set, you can run distinct satisfaction and effort programs without mixing their data.

Using Hubspot survey response data in workflows

Once the system has captured survey data, you can use the associated properties inside automated workflows. This lets you react to feedback in real time and keep your customer success process consistent.

Example workflow use cases

• Follow up with detractors – Enroll contacts whose NPS rating is below a chosen threshold and create tasks for account managers.
• Thank promoters – Send an automated email to contacts who give high scores.
• Escalate low CSAT scores – Trigger internal notifications when satisfaction properties fall under a target value.
• Request reviews from happy customers – Use positive responses to prompt review or referral campaigns.

In any workflow, you can use survey response properties as enrollment triggers, branch conditions, or filters, enabling targeted, feedback-driven automation.

Reporting on Hubspot survey responses

Survey response properties are fully available in the reporting tools, so you can build dashboards that track performance of your feedback program across time and segments.

How to build basic feedback reports

1. Open the reporting or dashboards area.
2. Create a new report based on contacts or feedback responses.
3. Select survey-related properties as the primary metrics or filters, such as rating values or response dates.
4. Group data by time periods, lifecycle stages, or other segments.
5. Save the report to a dashboard for ongoing monitoring.

Because the properties are stored on the contact record, you can combine survey data with lifecycle, deal, and revenue metrics to understand the link between satisfaction and growth.

Best practices for managing Hubspot survey properties

To keep your survey property data accurate and easy to use, follow these practical guidelines as you work inside your CRM.

Keep survey naming and property groups consistent

When you create new surveys, use clear names so the associated property groups remain easy to recognize. This helps your team quickly identify which fields belong to which program.

• Include the survey type in the survey name.
• Use consistent language across surveys and property groups.
• Avoid renaming surveys unnecessarily, which can cause confusion when reviewing properties.

Use permissions carefully

Survey properties hold important customer feedback that drives decisions. Make sure only appropriate users can edit contact fields and feedback settings. Controlling access keeps your data correct and prevents accidental changes that may affect reports or automation.

Combine with other Hubspot tools

Customer feedback becomes more powerful when it is connected to the broader CRM feature set. You can combine survey response properties with:

• Lists for dynamic segmentation based on satisfaction or NPS rating.
• Playbooks that guide support or success teams during follow-up.
• Ticketing pipelines that track issues raised in feedback comments.
• Marketing tools that tailor campaigns based on previous responses.

This integration between survey properties and other CRM features closes the loop between feedback collection and action.

Next steps

To explore the full technical reference for survey response properties and see the exact fields created for each feedback survey type, review the official documentation at this Hubspot knowledge base article.

If you need help configuring customer feedback strategy, automation, or reporting, you can work with specialists such as Consultevo, who focus on optimizing CRM and customer experience operations.

By understanding and using survey response properties effectively, you can transform raw feedback into structured insights, automate personalized follow-up, and continuously improve the experience you deliver through your CRM.

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