Hubspot-Style Website Redesign Proposal Guide

Building a clear website redesign proposal in the style of Hubspot helps you align stakeholders, secure budget, and keep your project on schedule and within scope.

This guide walks you step by step through creating a professional, easy-to-approve proposal modeled on the structure used in the original HubSpot website redesign article.

Why Use a Hubspot-Inspired Redesign Proposal?

A structured proposal reduces confusion, prevents scope creep, and gives decision-makers exactly what they need to say yes.

A Hubspot-inspired approach focuses on:

• Clear business goals before design decisions
• Measurable outcomes, not just aesthetics
• Defined scope, timeline, and budget
• Simple, non-technical language for all stakeholders

Core Sections of a Hubspot Website Redesign Proposal

Before you start writing, outline your proposal. A Hubspot-style proposal usually includes these sections:

1. Executive Summary
2. Business Goals and Success Metrics
3. Current Website Audit
4. Redesign Strategy and Scope
5. Project Timeline and Milestones
6. Budget and Resources
7. Risks, Assumptions, and Dependencies
8. Next Steps and Approval

Each section should be short, skimmable, and focused on outcomes.

How to Write the Executive Summary in Hubspot Style

The executive summary is the first thing busy leaders read, and sometimes the only thing.

Goals of a Hubspot Executive Summary

Your summary should:

• Explain why the redesign is needed now
• Connect website changes to revenue, leads, or efficiency
• Highlight expected impact in one or two sentences
• Stay under one page (ideally 3–5 short paragraphs)

Executive Summary Outline

Use this simple outline, inspired by the Hubspot article structure:

1. Problem statement: What is not working on the current site?
2. Opportunity: What results are possible after a redesign?
3. Solution: High-level description of the new website approach.
4. Impact: Key metrics you aim to improve.

Define Business Goals the Hubspot Way

A Hubspot-style proposal anchors every decision to business goals, not personal preferences about color or layout.

Translate Website Issues into Business Goals

List specific problems, then connect them to measurable goals. For example:

• Low conversion rate → increase demo requests by 20%
• High bounce rate → improve engagement on key pages
• Confusing navigation → reduce support tickets tied to “how to” questions

Set SMART Metrics

Define clear success metrics for the redesign:

• Organic traffic growth percentage
• Conversion rate targets per page type
• Time on page and scroll depth benchmarks
• Form completion or sign-up goals

Include these metrics in the proposal so stakeholders know how success will be judged.

Run a Current Website Audit with a Hubspot Mindset

Before proposing solutions, analyze what is working and what is not.

Audit Checklist

Use a structured checklist similar to what you might find in Hubspot resources:

• Performance: Page load times, mobile responsiveness
• Content: Relevance, clarity, and depth of key pages
• UX and navigation: Menu structure, search, calls-to-action
• SEO: On-page optimization, internal linking, technical issues
• Brand consistency: Visual design, tone of voice, messaging

Summarize your findings in short bullet points, not dense paragraphs.

Outline the Redesign Strategy in Hubspot Fashion

Now translate goals and audit findings into a clear, practical strategy.

Key Strategic Elements

A Hubspot-style strategy section should cover:

• Target audiences: Who the site serves and their top tasks
• Information architecture: Planned navigation and key page templates
• Content strategy: Which pages to keep, improve, consolidate, or create
• Design direction: Brand alignment, accessibility, and usability priorities
• Technical approach: CMS choice, integrations, and required features

Define What Is In and Out of Scope

To prevent scope creep, specify:

• Pages and templates included in the first release
• Features to deliver later as phase two or three
• Systems and tools that will integrate with the site

Hubspot-style clarity here avoids misunderstandings later in the project.

Plan the Project Timeline Using Hubspot Best Practices

A realistic timeline is critical for trust and for resource planning.

Sample Timeline Structure

Break the project into logical phases:

1. Discovery and research (interviews, analytics review)
2. Strategy and information architecture
3. Content planning and writing
4. Design and prototyping
5. Development and integrations
6. Testing, QA, and performance optimization
7. Launch and post-launch optimization

For each phase, list:

• Start and end dates
• Key milestones
• Owners or responsible teams

Present Budget and Resources in a Hubspot-Style Format

Stakeholders want to understand cost, risk, and value at a glance.

Budget Breakdown

Organize the budget into clear categories, such as:

• Strategy and research
• UX and visual design
• Content creation and migration
• Development and integrations
• Quality assurance and testing
• Ongoing optimization and maintenance

Provide both a total estimate and a simple table or bullet list explaining major cost drivers.

Resource Plan

Describe who will do the work:

• Internal stakeholders and their responsibilities
• External partners or agencies
• Tools and platforms required for success

If you need expert support for strategy or implementation, you can explore consulting partners such as Consultevo for additional guidance.

Document Risks and Assumptions

Hubspot-style proposals surface risks early so teams can plan around them.

Common Risks in Website Redesigns

• Delays in content delivery from stakeholders
• Unclear decision-making or approval process
• Underestimated development complexity
• Third-party integration constraints

For each risk, note its potential impact and a mitigation strategy.

Key Assumptions

List assumptions such as:

• Access to existing analytics data
• Availability of subject matter experts for interviews
• Timely feedback on designs and drafts

Close with Next Steps in Hubspot Fashion

End your proposal with clear instructions for moving forward.

Suggested Next Steps

1. Review and confirm business goals and metrics.
2. Approve budget range and timeline.
3. Assign an internal project owner or sponsor.
4. Schedule a project kickoff meeting.

Include a simple sign-off area or digital approval process so stakeholders can formally green-light the project.

Using Hubspot Principles to Keep Your Proposal Clear

When you review your document, ask whether it reflects core Hubspot-inspired principles:

• Is it easy to skim with headings and bullets?
• Does it tie every recommendation to a business goal?
• Are success metrics specific and measurable?
• Is the scope defined enough to prevent surprise work?

If you can answer yes, your website redesign proposal is ready to present, grounded in a proven structure modeled on Hubspot best practices and optimized to help your team deliver a successful launch.

Need Help With Hubspot?

If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.

Scale Hubspot

“`