Hubspot Meta Tags Guide for Better SEO

Using Hubspot to manage your meta tags is one of the fastest ways to improve how your pages appear in search results and increase organic traffic. By understanding what meta tags are, how they work, and how to optimize them inside Hubspot tools, you can boost visibility, clicks, and user engagement.

What Are Meta Tags in Hubspot?

Meta tags are snippets of HTML code that describe your page to search engines and users. When you manage content with Hubspot, these tags determine how your pages appear on search engine results pages (SERPs) and on social networks.

Although most visitors never see meta tags in the browser window, they are essential for:

• Helping search engines understand your content.
• Encouraging users to click on your result.
• Defining how your page looks when shared on social media.

Core Meta Tags You Should Optimize in Hubspot

The original article from HubSpot explains several important meta tags. When working in Hubspot or any CMS, you should focus on these first.

Title Tag in Hubspot

The title tag is the main headline that appears as the clickable link in SERPs. In Hubspot, this is usually called the page title or SEO title.

Best practices for title tags include:

• Keep it under 60 characters so it does not get cut off.
• Place important keywords toward the start of the title.
• Make it descriptive and compelling for humans, not just search engines.

Example of a title tag in HTML:

<title>How to Write Meta Tags for SEO</title>

Meta Description in Hubspot

The meta description is the short summary under your title in SERPs. While it is not a direct ranking factor, it strongly influences click-through rate. Within Hubspot, you usually edit the meta description in the page settings or SEO panel.

Guidelines for a strong meta description:

• Aim for 120–155 characters.
• Include your main keyword naturally.
• Explain the value of the page and add a soft call to action.

Example meta description tag:

<meta name="description" content="Learn how to write and optimize meta tags to improve your website's SEO and search visibility.">

Viewport Tag

The viewport meta tag helps control how your page displays on mobile devices. Hubspot templates commonly include this by default, but it is important to know what it does.

<meta name="viewport" content="width=device-width, initial-scale=1">

This tells browsers to match the page width to the device width, improving mobile usability and performance.

Robots Meta Tag

The robots meta tag tells search engines whether they should index a page or follow its links. In Hubspot, you may use templates or settings for indexation, but the underlying mechanism is this tag.

<meta name="robots" content="index, follow">

Common values include:

• index, follow: allow indexing and following links.
• noindex, follow: do not show the page in results but do follow links.
• noindex, nofollow: do not index or follow links.

Charset Tag

The charset meta tag defines the character encoding. This tag ensures your page correctly displays characters such as symbols and accented letters.

<meta charset="UTF-8">

Most modern sites and Hubspot themes use UTF-8 as the standard.

How to Add and Edit Meta Tags Using Hubspot

The original HubSpot article focuses on principles, but here is a step-by-step workflow you can follow if you manage content in Hubspot.

Step 1: Plan Your Target Keyword

1. Define the main topic of your page or blog post.
2. Choose a primary keyword that reflects how users search for this topic.
3. Map supporting keywords to headings, body copy, and image alt text.

Do this research before you open your Hubspot editor so you can craft your meta tags efficiently.

Step 2: Edit the Title Tag in Hubspot

1. Open your page or blog post in the Hubspot content editor.
2. Go to Settings or the SEO section for that content.
3. Enter a clear, concise SEO-friendly title.
4. Preview how it will appear in search snippets.

Ensure the title includes your main keyword and describes the content accurately.

Step 3: Write a Compelling Meta Description in Hubspot

1. In the same settings area, locate the meta description field.
2. Write a human-friendly summary that includes the primary keyword.
3. Highlight benefits or outcomes users will get from the page.
4. Keep within the recommended character length for SERPs.

Hubspot usually shows a visual preview, helping you avoid truncation.

Step 4: Confirm Technical Meta Tags in Your Template

Many technical tags are handled once at the template level rather than on each page. In Hubspot design tools or templates, confirm that these exist:

• <meta charset="UTF-8">
• <meta name="viewport" content="width=device-width, initial-scale=1">
• A default robots directive appropriate for your site.

Check documentation or theme settings if you are unsure how these are implemented in Hubspot.

Advanced Meta Tag Considerations Beyond Hubspot

While the basics work in almost every CMS, the original HubSpot guide also stresses broader best practices for meta tags that apply no matter which platform you use.

Open Graph and Social Meta Tags

Open Graph tags control how your content appears when shared on platforms like Facebook and LinkedIn. Some Hubspot templates or modules give you fields for social title, description, and image, which map to these tags:

<meta property="og:title" content="Your Social Title">
<meta property="og:description" content="Social description here.">
<meta property="og:image" content="https://example.com/image.jpg">

Use them to create a sharp, visual preview that encourages clicks from social feeds.

Twitter Card Tags

Twitter Cards work similarly for X (Twitter). Typical tags include:

<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="Your Title">
<meta name="twitter:description" content="Short description.">

These ensure your page looks clean and consistent when shared on social channels, even if you publish via Hubspot or another platform.

Testing and Validating Meta Tags

After implementing meta tags, the HubSpot article recommends testing them. Helpful tools include:

• Search snippet preview tools to see how your title and description may appear.
• Social sharing debuggers to validate Open Graph and Twitter tags.
• Browser inspection tools to confirm your meta tags render properly.

Always test several important pages, including home, core service pages, and top blog posts.

Best Practices Summary Inspired by HubSpot

To recap the core guidance taken from the HubSpot meta tags resource:

• Always write unique title tags and descriptions for each page.
• Match tags to user intent and on-page content.
• Use clear, specific language instead of vague promises.
• Review meta tags regularly as your content and strategy evolve.

Meta tags are not a one-time setup. They should evolve with your SEO strategy, content updates, and performance data from tools like Google Search Console.

Helpful Resources

For more detail on the concepts outlined here, see the original HubSpot guide on meta tags at this resource. For broader digital strategy and consulting support that complements your Hubspot work, you can also visit Consultevo.

By combining thoughtful keyword research, clean technical implementation, and ongoing refinement, you can leverage meta tags and Hubspot together to strengthen search performance and drive higher quality traffic to your site.