Translate Custom CRM Content in Hubspot

Managing a global database in Hubspot means your custom CRM properties and options should be available in every language your teams use. This guide explains how to translate custom CRM content so users see familiar, localized labels while your data stays clean and consistent behind the scenes.

How Hubspot Handles Custom CRM Translations

Before you begin, it is important to understand how translations work inside Hubspot custom objects and properties.

• Internal name stays the same: Each property keeps one internal name, regardless of language.
• Language-specific labels: Users in different languages see different field labels and option labels.
• Supported property types: Only certain properties can be translated.

Supported Hubspot Property Types for Translation

You can translate labels for the following Hubspot property types:

• Single checkbox
• Multiple checkboxes
• Dropdown select
• Radio select
• Enumeration style properties with options

Text-only fields like simple text or number properties do not use option labels and therefore do not require translation for values, only for the property name itself.

Requirements for Translating Custom CRM Content in Hubspot

To translate custom CRM property names and options in Hubspot, make sure you meet these prerequisites:

• Permissions: You must have edit access to property settings for the relevant object (such as contacts, companies, deals, or tickets).
• Language availability: The user interface language must be supported by Hubspot for translations to appear.
• Custom properties created: The property and its options must already exist before you add translations.

If you need broader CRM strategy guidance beyond translations, you can find consulting resources at Consultevo.

Step-by-Step: Translate Custom CRM Property Names in Hubspot

Follow these steps to localize the label for a custom property in Hubspot so different language users see it in their own language.

1. Open object settings
   In your Hubspot account, go to Settings and choose the object whose property you want to translate (for example, Contacts or Deals).

2. Access properties
   In the left sidebar, select Properties. Use the filters at the top to choose the correct object type if necessary.

3. Find your custom property
   Search by property label or internal name. Click the property name to open its details.

4. Open translation options
   Inside the property editor, locate the section for translations or language settings. This area controls how the property label appears in other languages.

5. Add translations
   For each supported language, type the translated label that should appear in the Hubspot UI. Ensure the translation matches your team’s terminology.

6. Save changes
   Click Save or Save property. Users whose Hubspot interface is set to each language will now see the corresponding label.

Step-by-Step: Translate Property Options in Hubspot

Many CRM fields in Hubspot use predefined options, such as dropdown lists or multiple checkboxes. You can translate those option labels so users see localized choices while the underlying values remain consistent.

1. Open the correct property
   In Settings > Properties, locate the property that contains options (for example, a dropdown select) and open it.

2. Review existing options
   In the Field type and options section, check that each option has a clear label in the default language.

3. Access option translations
   Locate the translation controls for options. Each option should allow you to specify language-specific labels.

4. Enter translated option labels
   For every language you support, add a translation for each option. Make sure each translated label clearly matches the meaning of the original label so reporting and segmentation remain accurate.

5. Confirm default internal values
   Do not change the internal values used by Hubspot for reporting and automation. Only the display labels should differ by language.

6. Save and test
   Save the property. Then switch your Hubspot interface language or ask teammates in other regions to confirm that localized labels are displaying correctly.

Best Practices for Managing Hubspot CRM Translations

To keep your multilingual CRM clean and reliable, follow these best practices while translating custom content in Hubspot.

Maintain Consistent Terminology Across Hubspot

• Create a simple glossary for terms such as lifecycle stages, lead status, and custom process steps.
• Ensure the same term is translated the same way across all properties and option labels.
• Align translations with existing sales and service playbooks.

Coordinate With Regional Teams

• Involve native speakers or regional managers when adding translations.
• Ask them to review property names and options directly in Hubspot.
• Schedule periodic reviews to update translations as processes change.

Test Translations in Real Hubspot Workflows

• Create sample records and set your user interface to each supported language.
• Walk through key views such as record pages, board views, and reports.
• Confirm that filters, lists, and dashboards remain clear and understandable in every language.

Troubleshooting Common Translation Issues in Hubspot

If translations are not appearing as expected inside Hubspot, review these common causes.

• Wrong interface language: Users must select the correct language in their personal settings.
• Missing translation: If a language entry is empty, Hubspot may fall back to the default label.
• Unsupported property type: Only compatible property types support option translations.
• Unsaved changes: Ensure translations were saved and that caches or browser sessions are refreshed.

For detailed, product-specific behavior and screenshots, always refer to the official documentation at Hubspot custom CRM translation help.

Keep Your Multilingual Hubspot CRM Aligned

Translating custom CRM content in Hubspot helps every region work with familiar language while your organization maintains a unified data structure. By carefully configuring property labels and option translations, and regularly reviewing them with local teams, you can support a consistent, user-friendly experience across all languages your business operates in.