How to Customize Your Hubspot Knowledge Base Theme

A well-designed knowledge base in Hubspot helps customers find answers faster and gives your brand a consistent, professional look across all support content. This guide walks you step by step through customizing your knowledge base theme so you can adjust layout, colors, branding, and templates without breaking your site.

The instructions below are based on HubSpot's built-in knowledge base tools and theme editor. You'll learn how to change theme settings, update templates, and preview your changes safely before publishing.

Before You Edit Your Hubspot Knowledge Base Theme

To follow this guide, make sure:

• You have a Hubspot Service Hub Professional or Enterprise subscription.
• You have permission to edit website and knowledge base settings.
• Your knowledge base is already created and live, or at least set up with categories and articles.

Theme changes apply to your entire knowledge base, so plan your structure and branding first. Decide on:

• Logo and brand colors
• Header and footer navigation
• Article layout and typography
• Search behavior and labels

Accessing the Hubspot Knowledge Base Theme Editor

To customize your knowledge base appearance, you use Hubspot's theme editor inside the content tools. Follow these steps:

1. Log in to your Hubspot account.
2. In the main navigation, go to Service > Knowledge Base.
3. Open the knowledge base you want to edit.
4. In the upper right, click Customize template or similar appearance settings, depending on your current layout.

This opens the theme or template editor, where you can adjust global styles and specific modules.

Choosing and Managing Your Hubspot Knowledge Base Theme

Your knowledge base uses a theme that controls layout, styling, and default components for all related pages.

Switch to a Different Hubspot Theme

If your portal has multiple themes installed, you can switch the theme used for your knowledge base pages.

1. Open the design tools or theme settings from the knowledge base editor.
2. Locate the current theme applied to your knowledge base.
3. Select an alternative Hubspot theme from the list.
4. Preview how the new theme affects your main knowledge base listing page and article templates.
5. Save or publish only when you are satisfied with all key layouts.

Remember that changing themes can affect typography, spacing, header, footer, and module styles at once.

Customize Theme Settings in Hubspot

Rather than replacing an entire theme, you can often adjust key theme settings to match your brand. Typical options include:

• Primary and secondary brand colors
• Font families and font sizes
• Button styles and corner radius
• Default spacing and background colors

To edit theme settings:

1. In the theme editor sidebar, look for Theme settings or Edit theme.
2. Update colors with your brand hex codes.
3. Choose fonts that match your website typography.
4. Adjust button and link styles for readability and contrast.
5. Click Apply, then use the preview pane to check different pages.

Editing Hubspot Knowledge Base Templates

Hubspot uses templates to define the structure of your knowledge base pages, such as the main listing, category pages, and article pages.

Update the Main Knowledge Base Template

The main template controls how your home knowledge base page looks, including search, categories, and featured articles.

1. In your knowledge base editor, select the main Knowledge Base or Homepage template.
2. In the left sidebar, locate modules such as:

• Search bar
• Category listing
• Featured or recent articles
• Contact or escalation links

3. Click each module to open its settings.
4. Edit labels, titles, and display options (for example, how many articles to show).
5. Reorder or remove modules if your theme allows drag-and-drop editing.
6. Preview the page on desktop and mobile views.

Edit Individual Article Page Templates in Hubspot

Article templates define how each help article appears to visitors.

1. From the design manager or template editor, open the Article template used by your knowledge base.
2. Review key modules such as:

• Article title and metadata (author, date)
• Body content area
• Breadcrumb navigation
• Related articles module
• Feedback or rating section

3. Adjust layout by adding or removing modules where allowed.
4. Configure related article logic (for example, show articles from the same category).
5. Edit feedback text like “Was this article helpful?” to match your brand voice.

Save your changes, then open a sample article in preview mode to verify everything appears correctly.

Branding Your Hubspot Knowledge Base

Consistent branding helps users trust your support content and recognize it as an official resource.

Set Logo and Favicon

Within your Hubspot theme or site settings, you can define your logo and favicon, which will appear across your knowledge base pages.

1. Navigate to your website or theme settings.
2. Upload a high-resolution logo file.
3. Upload a favicon that works on all modern browsers.
4. Save changes and refresh your knowledge base to confirm branding is visible.

Align Colors and Typography with Your Site

To keep your knowledge base consistent with the rest of your Hubspot-hosted content:

• Use the same primary and accent colors as your main website.
• Match font families for headings and body text.
• Ensure text contrast is accessible for all users.

These changes are usually made once in theme settings and automatically applied across knowledge base pages.

Configuring Navigation and Search in Hubspot

Navigation and search are critical to how quickly visitors can find information in your Hubspot knowledge base.

Adjust Header and Footer Navigation

Your knowledge base may inherit menus from your main site or use dedicated navigation.

1. Open the header module in your theme or template.
2. Select the menu you want to display: main site menu or a knowledge base-specific menu.
3. Update menu items to include links to:

• Home or main support page
• Key categories
• Contact or ticket submission page

4. Repeat for the footer, adding policies, terms, and any support links.

Optimize the Knowledge Base Search Experience

The search module helps users filter through articles quickly.

1. Locate the search module in the main knowledge base template.
2. Edit placeholder text such as “Search our help center”.
3. Enable or configure filters if your theme supports category filters.
4. Test searches for common terms to ensure expected articles appear.

Managing Categories and Article Listings in Hubspot

Clear categories make your knowledge base easier to scan and help new visitors understand what content is available.

Structure Categories and Subcategories

Inside the knowledge base settings, you can define categories and subcategories and assign articles to them.

1. Go to Service > Knowledge Base.
2. Open Organize or Categories settings.
3. Create high-level categories that reflect core product areas.
4. Add subcategories for specific tasks or user groups.
5. Assign each article to the most relevant category.

Your selected template will then display these categories in the homepage listing or sidebar modules.

Control Featured and Recent Articles

Most Hubspot knowledge base themes let you promote certain articles.

• Use a Featured articles module to highlight onboarding guides or release notes.
• Use Recent articles to show what has changed lately.
• Check sorting rules: manual pinning versus automatic date-based lists.

Previewing and Publishing Changes in Hubspot

Always preview your work before publishing theme changes to your live Hubspot knowledge base.

1. In the editor, click Preview to see changes on:

• Desktop
• Tablet
• Mobile

2. Open multiple article types to ensure all templates look correct.
3. Have teammates test navigation and search behavior.
4. When satisfied, click Publish or Update to push changes live.

If you need more guidance on specific theme options, review Hubspot's official documentation on customizing a knowledge base theme at this support article.

Next Steps: Get More from Your Hubspot Knowledge Base

After your theme is configured, continue improving your knowledge base by:

• Monitoring article views and feedback scores.
• Updating outdated screenshots and instructions promptly.
• Adding internal links between related support articles.
• Aligning your knowledge base SEO with your main site strategy.

For strategic help building a scalable support portal and optimizing it for search, you can work with specialists experienced in Hubspot and knowledge management platforms, such as the team at Consultevo.

With a well-configured theme, clear navigation, and consistent branding, your Hubspot knowledge base can become a powerful self-service hub that reduces tickets and boosts customer satisfaction.

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