GoHighLevel Facebook Publishing Troubleshooting Guide

If you use ClickUp to manage tasks and rely on GoHighLevel for social scheduling, it is essential to understand how to fix Facebook publishing errors quickly. This step-by-step guide walks you through diagnosing and resolving common Facebook posting problems inside GoHighLevel so your scheduled content goes out reliably.

This how-to article is based on the official Facebook publishing troubleshooting guide and adapts it into a clear workflow you can follow whenever posts fail or show warnings.

Before You Start: How GoHighLevel Connects to Facebook

GoHighLevel connects to Facebook business assets through the Meta permissions you grant when you integrate your Facebook account. When you publish posts, the platform uses those permissions to create content on your Facebook Page or Instagram account.

Most publishing issues happen because:

• Permissions were changed or revoked in Facebook or Meta Business Suite.
• The Facebook Page or Instagram account is no longer linked correctly.
• Publishing requirements for Reels or media were not met.
• The Facebook or Instagram account has a policy or security restriction.

Understanding these causes helps you troubleshoot faster when GoHighLevel posts fail to publish.

Common Facebook Post Statuses in GoHighLevel

When you review scheduled or past posts, you may see different statuses that indicate what happened. These statuses are central to troubleshooting problems in GoHighLevel.

Status Types You May See in GoHighLevel

• Scheduled: The post is ready and waiting to be published at the chosen time.
• Published: The post was successfully published to Facebook or Instagram.
• Failed: The post could not be published due to an error or permission issue.
• In Review or Processing: Meta is still processing the post, or there is a short delay.

Whenever a post fails, GoHighLevel will usually display an error message or brief explanation. Use that message as your starting point.

How to Fix Failed Facebook Posts in GoHighLevel

Follow the steps below in order. After each major change, try republishing the post from GoHighLevel to see if the issue is resolved.

Step 1: Confirm Page and Account Permissions

Begin by confirming that the Facebook user who connected the account to GoHighLevel still has full access.

1. Log in to Facebook with the profile used to connect GoHighLevel.
2. Open Meta Business Suite or Business Settings.
3. Check that the user still has admin or appropriate roles on the Facebook Page and Instagram account you are publishing to.
4. If the role was removed or downgraded, restore the required access level.

Without proper roles or permissions, GoHighLevel cannot post on your behalf.

Step 2: Review Facebook Business Integration for GoHighLevel

The next step is to confirm that the integration itself still has the needed permissions.

1. From your Facebook profile, go to Settings & Privacy > Settings.
2. Navigate to Business Integrations or Apps and Websites.
3. Find the GoHighLevel application in the list.
4. Click to open its settings and verify that all requested permissions are enabled.
5. If any permissions are disabled, enable them and save.

If the integration looks incorrect or outdated, remove it and then reconnect from within GoHighLevel.

Step 3: Reconnect Facebook Accounts in GoHighLevel

When permissions are updated, it is often necessary to reconnect the account inside GoHighLevel.

1. Log in to your GoHighLevel account.
2. Go to the Social Planner or the social media settings area.
3. Locate the connected Facebook and Instagram accounts.
4. Disconnect the problematic account or Page.
5. Click Connect or Add Account and follow the Meta login prompts.
6. Grant all requested permissions during the connection process.

After reconnecting, return to your failed post in GoHighLevel and attempt to republish it.

Step 4: Verify Page Selection and Asset Mapping

If the wrong Page or asset is selected, posts may fail even when permissions are correct.

1. In the GoHighLevel Social Planner, start creating a new test post.
2. Open the list of Pages and Instagram accounts linked to the profile.
3. Confirm that the correct Page or account is selected for publishing.
4. Check for any duplicate or outdated Pages that may have been connected previously.

If you find an incorrect mapping, remove the unused Page and reconnect the correct one in GoHighLevel.

Step 5: Check Content Format Requirements

Facebook and Instagram impose limits and requirements on media and post types, especially for Reels. When these requirements are not met, the post can fail.

Review the following for your failed post:

• Image size and format: Ensure the file type and dimensions follow Meta guidelines.
• Video length and aspect ratio: Check that your Reels or videos are within the supported length and ratios.
• Text length and links: Extremely long captions or restricted links can sometimes cause issues.

Adjust the media or text as needed, then re-save and republish the post from GoHighLevel.

Handling Special Issues with Reels in GoHighLevel

Reels publishing has some extra rules compared to standard posts, and GoHighLevel must follow these rules when sending content to Facebook or Instagram.

Reels Requirements to Confirm

• The video is within the current maximum length supported by Facebook or Instagram.
• The aspect ratio matches vertical video specs commonly used for Reels.
• The audio does not violate Meta copyright or usage rules.
• The account is allowed to publish Reels in your region.

If a Reel still fails in GoHighLevel after checking these points, try:

• Publishing the same video manually inside Facebook or Instagram to confirm it is accepted.
• Re-encoding or compressing the video to a standard MP4 format.
• Removing any unsupported special characters from the caption.

Account and Policy Problems Affecting GoHighLevel

Sometimes, the cause is not the integration but the status of the Facebook or Instagram account itself.

Check for Account Restrictions

1. Log in directly to Facebook and Instagram.
2. Look for alerts about policy violations, security checks, or restricted features.
3. If Meta is asking for identity verification or additional security steps, complete those actions.
4. Review any policy messages about restricted posting or ad delivery.

If Meta has limited the account, GoHighLevel will not be able to publish until the restriction is removed.

Testing and Verifying Fixes in GoHighLevel

After you apply one or more fixes, you should test publishing again from GoHighLevel to ensure everything works.

How to Test a New Post

1. Open the Social Planner in GoHighLevel.
2. Create a short test post with simple text and a basic image.
3. Select the correct Facebook Page or Instagram account.
4. Publish immediately instead of scheduling.
5. Check the status of the post inside GoHighLevel.
6. Verify that the post appears on the selected Page or Instagram profile.

If this test post publishes successfully, your connection is working, and you can go back and re-queue any failed campaign posts.

Best Practices to Avoid Future Facebook Issues

Once your GoHighLevel integration is working, you can reduce future errors by following a few simple best practices.

• Limit the number of people with admin access who can change Page roles and permissions.
• Avoid frequently removing and re-adding integrations in Facebook settings.
• Check Meta updates about Reels, video specs, and posting rules regularly.
• Test new content formats with a single Page before rolling them out to multiple assets.

When changes are made to Facebook security or roles, always revisit and test your GoHighLevel connections.

Where to Find More Help

If you continue to experience problems, you can review the official documentation and seek specialized help.

• Official troubleshooting steps from the source: Facebook Publishing Troubleshooting Guide.
• For broader strategy, implementation, and systems support around GoHighLevel and marketing automation, you can visit Consultevo for consulting services.

By systematically checking permissions, integrations, content formats, and account health, you can quickly resolve Facebook publishing errors in GoHighLevel and keep your social media campaigns running smoothly.

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