How to Use Hubspot Insights to Write Better Blog Posts With AI

Using Hubspot research on AI-assisted writing, you can design a simple, repeatable workflow that lets ChatGPT draft blog posts while you stay in control of quality, voice, and SEO.

Why Hubspot’s AI Blog Test Matters

The original Hubspot experiment with ChatGPT showed that AI can speed up blog creation but cannot fully replace a human writer.

Key lessons from the Hubspot test include:

• AI is strong at structure and first drafts.
• Human writers are better at nuance, originality, and brand voice.
• The best result comes from a human + AI collaboration.

Instead of asking AI to “write a blog post,” the Hubspot approach is to treat AI like a structured assistant that you guide step by step.

Step 1: Define a Clear Blog Goal

Before you open Hubspot or ChatGPT, clarify what the post must achieve.

Questions to answer before prompting AI

• Who is the primary reader?
• What specific problem are they trying to solve?
• What action should they take after reading?
• Where does this post fit in your funnel (awareness, consideration, decision)?

Write this down in a short content brief. This mirrors how the Hubspot team frames their own blog content before drafting.

Step 2: Build a Better AI Prompt Inspired by Hubspot

The Hubspot article shows that vague prompts create generic content. You need a rich, detailed prompt that sets expectations.

Include the following in your ChatGPT prompt:

• Role and audience: “You are a B2B marketing writer for [industry].”
• Goal: “Create a blog post that helps readers do X.”
• Outline or structure: Headings, sections, or questions to cover.
• Tone and style: Professional, conversational, technical, etc.
• Constraints: Word count range, examples, or data types to avoid.

This structured prompt method matches the Hubspot test, where better instructions produced more useful drafts.

Step 3: Ask AI for an Outline Before a Full Draft

The Hubspot experiment suggests starting with an outline rather than a complete post. This lets you correct direction early, just like an editor.

How to get a strong outline

1. Paste your brief into ChatGPT.
2. Ask for 5–7 logical sections with suggested headings.
3. Request bullet points under each heading.
4. Revise the outline until the flow matches your expectations.

Once the outline feels right, ask AI to expand each section into short paragraphs while keeping the structure intact.

Step 4: Let AI Draft, Then Edit Like Hubspot’s Editors

In the Hubspot test, the AI-generated post was not ready to publish. It needed editing for originality, examples, and clarity.

Editing checklist for AI blog drafts

• Accuracy: Verify facts, dates, and definitions.
• Originality: Add your own examples, data, and opinions.
• Voice: Adjust wording to match your brand.
• Specificity: Replace vague claims with concrete details.
• Structure: Break long paragraphs and add scannable subheadings.

Treat the AI output like a rough intern draft, similar to how a Hubspot editor would refine a first version.

Step 5: Add SEO Basics Without Keyword Stuffing

Hubspot’s content strategy emphasizes value first, SEO second. Use AI to help, but keep control of the final on-page optimization.

On-page elements to refine

• Title tag: Clear benefit and primary term.
• Meta description: One or two sentences that summarize the post.
• Headings: Use logical H2 and H3 tags and avoid repeating the same term unnaturally.
• Internal links: Point readers to related content, such as this SEO and consulting resource.
• External links: Cite authoritative sources, including the original Hubspot AI blog post experiment.

Ask AI to suggest variants of headings or meta descriptions, then choose the ones that best fit your readers and search intent.

Step 6: Inject Real Expertise and Experience

One of the main conclusions from the Hubspot article is that AI cannot replicate lived experience. That is your advantage.

Ways to add human depth

• Include short stories from real projects.
• Share metrics or before-and-after results.
• Add screenshots, frameworks, or templates you actually use.
• Explain what went wrong in past attempts and how you fixed it.

These details distinguish your blog from generic AI content and mirror the editorial standards used in Hubspot’s own guides.

Step 7: Create a Repeatable Hubspot-Style Workflow

To scale content creation, turn your process into a reusable system inspired by the Hubspot experiment.

Simple AI-assisted blog workflow

1. Draft a one-page brief with goal, audience, and angle.
2. Create a structured ChatGPT prompt using that brief.
3. Generate and refine an outline.
4. Ask AI for a first draft based on the approved outline.
5. Edit for voice, accuracy, and originality.
6. Optimize on-page SEO and add internal and external links.
7. Publish, then measure performance and refine your prompts.

Over time, this workflow becomes faster and more consistent, while still keeping you in charge of quality.

What Hubspot’s AI Test Ultimately Proves

The Hubspot case shows that AI is most powerful when you treat it as a writing partner, not a replacement. With clear goals, strong prompts, careful editing, and thoughtful SEO, you can publish blog posts faster without sacrificing depth or trust.

Use the lessons from Hubspot’s AI writing experiment to build your own hybrid process: let AI handle structure and drafts, and rely on your expertise for insight, originality, and final judgment.