How to Use Hubspot to Master Google Business Profile Posts
Using Hubspot together with Google Business Profile posts is a powerful way to increase visibility, drive local traffic, and turn searchers into customers. This step-by-step guide explains how Google posts work and how to plan, write, and optimize them so they perform like high‑converting micro‑landing pages.
What Are Google Posts and Why They Matter for Hubspot Users
Google Business Profile posts are short updates that appear directly on your business listing in Google Search and Maps. When they are planned and tracked alongside campaigns in Hubspot, they become a consistent traffic and engagement channel.
These updates can highlight:
- Upcoming events and webinars
- Special offers and promotions
- Product launches or feature updates
- Announcements, news, and FAQs
Because posts show right where prospects are searching for solutions, they can influence clicks on your website link, calls, direction requests, and conversions.
Main Types of Google Posts Hubspot Marketers Should Use
Google offers several post formats. Aligning each type with your Hubspot campaigns helps you deliver the right message based on intent.
Event Posts for Hubspot Campaigns
Event posts are ideal when you promote webinars, workshops, product demos, or conferences managed in your Hubspot campaigns.
Use them to share:
- Event name and short description
- Start and end date and time
- Registration link tracked via Hubspot
By mirroring your Hubspot landing page messaging, you reinforce the value proposition and drive more sign‑ups.
Offer Posts for Promotions Tracked in Hubspot
Offer posts spotlight discounts, free trials, or limited‑time deals that you already track with custom URLs and workflows in Hubspot.
In an offer post, you can add:
- Offer title and explanation
- Coupon codes or conditions
- Expiration date or time limit
- A call‑to‑action button that leads to a Hubspot form or page
Because these posts can drive high‑intent clicks, they pair well with lead scoring and nurturing sequences inside Hubspot.
What’s New Posts for Product and Service Updates
Use this flexible format to align product announcements with your existing Hubspot email and blog content.
Examples include:
- New service packages
- Feature releases
- Updated pricing or policies
- Case studies or success highlights
When you repeat key benefits from your Hubspot content in these posts, customers get a consistent message across channels.
COVID-19 or Special Update Posts
Google also offers special update formats that are useful when you need to communicate rapid changes, such as temporary closures, health protocols, or new support options.
These quick notices can complement status pages and automated messages built in Hubspot.
How to Create a Google Business Post Step by Step
Follow these steps to publish an effective Google post that can be integrated with tracking and analytics alongside your Hubspot dashboards.
Step 1: Access Your Google Business Profile
- Sign in to the Google account that manages your business.
- Search for your business name in Google Search.
- In the management panel that appears, select the option to add an update or post.
This search‑based management experience replaces the older Google My Business dashboard, but the posting workflow is still straightforward.
Step 2: Choose the Right Post Type
Pick a post type that aligns with your marketing objective:
- Event for time‑bound activities and Hubspot registration campaigns.
- Offer for discounts and promotional workflows.
- What’s New for general updates or announcements.
- Special update for important notices and changes.
Matching the format to your Hubspot campaign goal gives you clearer reporting and more relevant engagement.
Step 3: Write a Clear, Benefit‑Focused Message
Google posts have character limits, so keep the copy tight and focused on the outcome your audience cares about most.
Best practices include:
- Put the main benefit in the first sentence.
- Use simple, direct language and short paragraphs.
- Highlight who the post is for and what they gain.
- Mirror core messaging from your Hubspot landing pages and emails.
Consider using UTM tags on any links so that you can attribute clicks and conversions accurately in your analytics platform or CRM alongside Hubspot data.
Step 4: Add Visuals That Match Your Hubspot Branding
Use a photo or image that reflects your brand identity and the specific campaign.
Tips for visuals:
- Use high‑resolution images that look good on mobile.
- Avoid cluttered graphics or tiny text.
- Stay consistent with the colors and style you use in Hubspot templates.
Visual consistency helps users recognize your brand whether they see you in search results, on your website, or inside emails.
Step 5: Add a Strong Call to Action
Google posts allow you to attach a CTA button. Choose the label that best fits your goal and link it to a relevant page or Hubspot form.
Common CTAs:
- Book
- Sign up
- Order online
- Learn more
- Call now
Align the CTA destination with an offer or workflow already configured in your Hubspot system to capture and follow up on leads efficiently.
Step 6: Publish and Monitor Performance
After reviewing your text, image, and button, publish the post.
Then monitor:
- Views and interactions from the Google Business Profile insights panel
- Clicks and behavior via tagged links in your analytics stack
- Leads and deals influenced by the post alongside your Hubspot data
Use these insights to refine future messages, timing, and offers.
Best Practices to Align Google Posts With Hubspot Strategy
To get long‑term value, integrate Google posts into your existing content and campaign planning process rather than treating them as one‑off updates.
Maintain Consistent Branding and Messaging
Keep your value proposition, tone, and visual identity aligned across:
- Google Business posts
- Hubspot landing pages and emails
- Blog content and social media updates
Consistency builds trust and makes it easier for prospects to understand your offer quickly when they move from search results to your website.
Use a Content Calendar That Includes Hubspot and Google Posts
Plan Google posts alongside blog articles, email sequences, and paid campaigns in a single calendar. This ensures that:
- Each major campaign has a supporting Google post.
- Seasonal offers are promoted across all channels.
- Messages are sequenced logically for prospects.
Whether you manage your calendar in a spreadsheet, project tool, or within Hubspot, adding a row for Google posts prevents missed opportunities.
Optimize for Local SEO and Engagement
Because these posts appear on your local listing, connect them with local search intent.
Ideas:
- Highlight location‑specific offers or events.
- Mention service areas or neighborhoods in natural language.
- Promote in‑store experiences or local partnerships.
Combined with accurate contact details, reviews, and on‑site content managed through tools like Consultevo, this strengthens your local search footprint and funnels more qualified traffic into campaigns you may track alongside Hubspot initiatives.
How Often to Post and What to Track Beside Hubspot Analytics
Google posts have a limited display period, so a consistent cadence keeps your listing fresh and appealing.
General recommendations:
- Publish at least one post per week.
- Increase frequency around major launches, seasonal campaigns, or events.
- Update time‑sensitive offers as they change.
Key metrics to monitor include:
- Post views and button clicks from Google Business Profile insights
- Session behavior and conversions from tagged links
- Calls, direction requests, and website visits from the listing
Compare these results with the performance of other channels you use with or alongside Hubspot, such as email, organic search, and paid ads, to understand the unique role Google posts play in your funnel.
Learn More About Google Posts and Enhance Your Hubspot Workflows
If you want a deeper dive into the original concepts behind these tactics, you can review the full article that inspired this guide on the HubSpot Blog at this Google posts resource. Combine those insights with your own testing and the data you track alongside Hubspot to build a reliable, scalable Google Business posting strategy that repeatedly attracts and converts local searchers.
Need Help With Hubspot?
If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.
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